A SYSTEMATIC LITERATURE ANALYSIS ON ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE

Abstract

Purpose- Entrepreneurial Orientation (EO) has received substantial attention in entrepreneurship research in recent years. However, this aspect has not been fully considered in relation to graduate entrepreneurs in the university systems. This article aims to investigate the relationship between Entrepreneurial Orientation and Business Performance.

Methodology- 15 empirical research and 126 articles published in relevant journals were selected through major indexes: ISI, SCOPUS and Google Search. The methodology incorporated theses and articles which showed a relationship with the two constructs from 2000 to 2018. This article proposes a conceptual model consisting of some specific dimensions of EO: entrepreneurship desire, innovativeness, proactiveness, risk-taking and networking capability.

Findings- The limited number of research conducted in this area previously does not cover the issues of graduate entrepreneurs and numerous doubts on EO remain unanswered.

Conclusion- The proposed recommendations strongly advocate for future empirical research of this topic, whereby it would add new pragmatic knowledge to the existing.

Keywords

• Entrepreneurship,entrepreneurial orientation,business performance,graduate entrepreneur,systematic analysis

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