Analysis of Social Media Use among Academic Libraries

Year 2016, Volume: 4 Issue: 1, 20 - 26, 27.05.2016

Adebayo Afolabi Olajide , Adekunle Victor Alao

Abstract

Social Media (SM) has found uses and application in academic library for various services and functions. This assertion was to be determined among Nigerian university libraries in terms of what platforms, average number of posts, engagement in terms of like, share, comment of users, number of likes on the SM account, type of information disseminated on SM. The result shows a low use of SM among the sampled university libraries in terms of number of SM accounts operated, number of posts, level of engagement in terms of like, share and comment to post from the university libraries’ SM accounts. Also low number of likes for the SM, type of information disseminated is also very low. Most university libraries do not even have any SM accounts. Recommendations were made as to how to improve on the use of SM platform, services that can be rendered on it, how to make it more engaging, and the type of information that should be sent with the frequency of posting messages.

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