Medya Mimarlığı: Instagram Archigram’a Karşı

Year 2026, Volume: 7 Issue: 1 , 1 - 28 , 30.03.2026

Gülşah Güleç

https://doi.org/10.53710/jcode.1753503

https://izlik.org/JA86XB83KS

Abstract

Bu makalenin amacı, medyanın mimarlığın yalnızca temsil edilme biçimini değil aynı zamanda üretilme, yeniden üretilme ve tüketilme biçimini de değiştirdiğini tartışmaktır. Makalenin medya ve mimarlık arasındaki değişken ilişkiye odaklanırken bu tartışmayı Instagram ve Archigram üzerinden yürütüyor olması güncelliğini ve özgün değerini ortaya koymaktadır. Bilgi ve iletişim teknolojileri ile bilgisayar teknolojilerinde yaşanan gelişmelerle birlikte medya, daha çok dijital medya ve sosyal medya olarak adlandırılan alana doğru kaymıştır. Böylece medya yeni bir alanda kendisini yeniden üretmeye başlamıştır. Ayrıca mimarlığın da yeni bir beğeni anlayışıyla yeniden üretilmesini sağlamıştır. Bugün medyada paylaşılan ve beğeni alan imgelerin bombardımanı ve özellikle Instagram gibi sosyal medya platformlarında sürekli bir akış halinde olması, mimarlığın bir imge üretimi olarak görülmesine yol açmıştır. Makalede, mimarlık üretiminin değişimi Instagram (basılı olmayan) ve Archigram (basılı olan) gibi iki farklı temsil ortamı üzerinden ele alınmış; dönemleri ve mimarlığı temsil etme biçimleri birbirinden farklı olsa da bu ortamların mimarlık olmadan mimarlık anlayışını örneklediği tartışılmıştır. Çünkü her ikisi de binaların kendisinin değil onun yerine tasarım fikirlerinin ve imgelerinin üretildiği ortamlardır. Instagram, Archigram’a alternatif olarak ortaya çıkmamıştır, ancak Instagram da Archigram gibi mimarlık ortamına metnin ya da nesnenin değil imgenin hakim olmasını sağlamıştır. Medya sürekli olarak değişiyor olsa da mimarlığın kendisini hala medya aracılığıyla temsil ettiği ve yeniden ürettiği anlaşılmaktadır. Bu yüzden mimarlığın gerçekliğini sorgulayabilmek ve anlayabilmek için medyanın önceliklerini, beğeni düzeyini, değişkenlerini ve gerçekliği yeniden üretme biçimini anlayabilmek büyük önem taşımaktadır.

Keywords

Archigram , Instagram , Medya Mimarlığı , Sosyal Medya , Sosyal Medya Mimarlığı

Media Architecture: Instagram versus Archigram

https://izlik.org/JA86XB83KS

Abstract

The aim of this paper is to discuss that media is not only changing the way architecture is represented, but also the way it is produced, reproduced and consumed. It is the originality of the paper to discuss Instagram and Archigram to focus on the changing relationship between media and architecture. With advances in information and communication technology, media is now expanding into digital media and social media. Computer technology supports media to be re-generated in a new environment. Media is accordingly re-generating architecture. The constant flow of images, particularly on social media platforms, such as Instagram, leads to architecture being seen and understood as an image production. The paper argues that Instagram (non-printed) and Archigram (printed) refer to architecture without architecture. They provide a specific medium for architecture to construct not buildings, but images of buildings. Instagram is not an alternative to Archigram, but both allow images to dominate text and objects in architecture. Although media is changing radically, architecture still represents and reproduces itself through media. It is therefore crucial to understand the dynamics and realities of media to understand the reality of architecture.

Keywords

Archigram , Instagram , Media Architecture , Social Media , Social Media Architecture

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