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Do Employees’ Needs Matter for Corporate Social Responsibility Based Employer Attractiveness?

Year 2021, Volume: 5 Issue: 2, 1 - 22, 30.09.2021

Abstract

Purpose: This article aims to shed light on how the corporate social responsibility (CSR) based employer attractiveness differs according to needs of potential talented employees
Methodology: Regression analysis, t-test and one-way ANOVA tests were performed on a sample of 384 people from Turkey.
Findings: It was concluded that there is a positive and significant relationship between esteem need and CSR based employer attractiveness. It was also concluded that a 5% reduction in salaries created a significant difference among potential workers in terms of CSR-based employer attractiveness perception. Lastly, it was determined that there was a significant difference between men and women in terms of CSR-based employer attractiveness.
Implications: It has been shown that companies that want to create employer attractiveness with CSR should act according to the needs of potential employees. In addition, it has been revealed that companies that want to use CSR as a factor which creates employer attractiveness should pay at least an industry average salary. Finally, it was emphasized that CSR creates more employer attractiveness for female employees.
Limitations: The lack of sufficient number of observations for each demographic group, the lack of data on the number of children of the participants, and the lack of use of qualitative data constitute the limitations of the research.

References

  • Ahmad, N. H., & Seet, P. S. (2010). Gender variations in ethical and socially responsible considerations among SME entrepreneurs in Malaysia. International Journal of Business & Society, 11(1), 77-88.
  • Albinger, H. S., & Freeman, S. J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 243-253.
  • Alderfer, C.P. (1972). Existence, relatedness, and growth: Human needs in organizational settings. New York: Free Press.
  • Ameen, E. C., Guffey, D. M., & McMillan, J. J. (1996). Gender differences in determining the ethical sensitivity of future accounting professionals. Journal of Business ethics, 15(5), 591-597.
  • Aydın, B., & Erdoğan, B. Z. (2016). Restoranların kurumsal sosyal sorumluluk (KSS) faaliyetlerinin müşteri bağlılığına etkisi. Turizm Akademik Dergisi, 3(1), 11-27.
  • Bakan, İ. (2008). “Örgüt kültürü” ve “liderlik” türlerine ilişkin agılamalar ile yöneticilerin demografik özellikleri arasındaki ilişki: Bir alan araştırması. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2008(1), 13-40.
  • Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising, 24(2), 151-172.
  • Besser, T. L., & Miller, N. (2001). Is the good corporation dead? The community social responsibility of small business operators. The Journal of Socio-Economics, 30(3), 221-241.
  • Bowen, H. R. (1953). Social responsibility of the businessman. New York: Harper and Row.
  • Byrne, B. M. (2011). Structural equation modeling with Mplus: Basic concepts, applications, and programming. Routledge Press, London.
  • Carroll, A.B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505
  • Chen, H., & Kong, Y. (2009). Chinese consumer perceptions of socially responsible consumption. Social Responsibility Journal, 5(2), 144-151.
  • Chun, K., & Bang, W. (2016). Effect of CSR on customer loyalty: Moderating effect of authenticityss. International Journal of u-and e-Service, Science and Technology, 9(5), 135-142.
  • Daft, R., L. (1994). Management (Third Edition). The Dryden Press, USA.
  • De Silva, K. M., & Lokuwaduge, C. S. D. S. (2019). Impact of corporate social responsibility practices on employee commitment. Social Responsibility Journal 17(1), 1-14.
  • Dündar, G., & Acar, A. (2008). İşyerinde psikolojik yıldırmaya (mobbing) maruz kalma sıklığı ile demografik özellikler arasındaki ilişkinin incelenmesi. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 37(2), 111-120.
  • Ersoy, I., & Aksehirli, Z. (2015). Effects of perceptions of corporate social responsibility on employer attractiveness. Research Journal of Business & Management-RJBM, 2, 4.
  • George, D. (2011). SPSS for windows step by step: A simple study guide and reference, 17.0 update, 10/e. Pearson Education India.
  • He, Y., & Lai, K. K. (2014). The effect of corporate social responsibility on brand loyalty: the mediating role of brand image. Total Quality Management & Business Excellence, 25(3-4), 249-263.
  • Hinson, E., Agbleze, S., & Kuada, J. (2018). Corporate social responsibility and employer attractiveness: Perspectives of students on the African continent. African Journal of Business Ethics, 12(2), 1-17.
  • Ibrahim, N. A. F. (2017). The relationship between corporate social responsibility and employer attractiveness in Egypt: The moderating effect of the individual’s income. Contemporary Management Research, 13(2), 81-106.
  • Jell-Ojobor, M. (2019). Strategic CSR and the competitive advantage of franchise firms. In Design and Management of Interfirm Networks (pp. 91-111). Springer, Cham.
  • John, A., Qadeer, F., Shahzadi, G., & Jia, F. (2019). Getting paid to be good: How and when employees respond to corporate social responsibility?. Journal of cleaner production, 215, 784-795.
  • Kaliprasad, M. (2006). The human factor I: Attracting, retaining, and motivating capable people. Cost Engineering, 48(6), 20.
  • Kaur, G., & Sharma, R. R. K. (2019). Total reward strategies to attract and retain employees: An Analysis of Indian startups. Journal of Management Research, 19(4), 221-234.
  • Klimkiewicz, K., & Oltra, V. (2017). Does CSR enhance employer attractiveness? The role of millennial job seekers' attitudes. Corporate Social Responsibility and Environmental Management, 24(5), 449-463.
  • Kotler, P., & Lee, N. (2017). Kurumsal Sosyal Sorumluluk. İstanbul: Mediacat Kitapları
  • Long, W., Li, S., Wu, H., & Song, X. (2019). Corporate social responsibility and financial performance: The roles of government intervention and market competition. Corporate Social Responsibility and Environmental Management, 27, 525-541.
  • Maslow, A. H. (1943). A theory of human motivation. Psychological review, 50(4), 370.
  • Maurice, E. C. (2019). CSR Communication and its influence on employer attractiveness. Do millennials swipe right for German companie’s CSR Communication? (Unpublished Master Thesis). UPF Barcelona School of Management, Barcelona.
  • Max-Neef, M.A. (1992). Development and human needs. In Ekins, P. and Max-Neef, M.A. (Eds), Real-life economics: understanding wealth creation, pp. 197-214. London: Routledge
  • Mirvis, P. (2012). Employee engagement and CSR: Transactional, relational, and developmental approaches. California Management Review, 54(4), 93-117.
  • Oo, E. Y., Jung, H., & Park, I. J. (2018). Psychological factors linking perceived CSR to OCB: The role of organizational pride, collectivism, and person–organization fit. Sustainability, 10(7), 2481.
  • Özkaya, M. O., Kocakoç, İ. D., & Karaa, E. (2006). Yöneticilerin örgütsel bağlılıkları ve demografik özellikleri arasındaki ilişkileri incelemeye yönelik bir alan çalışması. Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(2), 77-96.
  • Quazi, A. M. (2003). Identifying the determinants of corporate managers’ perceived social obligations. Management Decision, 41(9), 822-831.
  • Rahman, S. (2011). Evaluation of definitions: ten dimensions of corporate social responsibility. World Review of Business Research, 1(1), 166-176.
  • Reich, A. Z., Xu, Y. H., & McCleary, K. W. (2010). The influence of social responsibility image relative to product and service quality on brand loyalty: An exploratory study of quick-service restaurants. Hospitality Review, 28(1), 2.
  • Rivera, J. J., Bigne, E., & Curras-Perez, R. (2019). Effects of corporate social responsibility on consumer brand loyalty. Revista Brasileira de Gestão de Negócios, 21(3), 395-415.
  • Robbins, S. P., & Judge, T. A. (2010). Örgütsel Davranış (14th Edition) (Translated by İ. Erdem). Nobel Yayın Evi.
  • Roberts, J. A. (1993). Sex differences in socially responsible consumers' behavior. Psychological Reports, 73(1), 139-148.
  • Roper, S., de Carvalho, L. V., Guzman, F., Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product & Brand Management, 22(7), 473-483.
  • Rydström, C., & Gran, M. (2012). How CSR is perceived by store-managers: A case study of Systembolaget (Unpublished Bachelor Thesis). Umea School of Business and Economics, Umea Universtet.
  • Shah, S. S. A., & Khan, Z. (2019). Corporate social responsibility: a pathway to sustainable competitive advantage?. International Journal of Bank Marketing, 38(1), 159-174.
  • Skirrow, P., & Perry, E. (2009). The Maslow Assessment of Needs Scale (MANS). Liverpool: Mersey Care NHS Trust.
  • Supanti, D., Butcher, K., & Fredline, L. (2015). Enhancing the employer-employee relationship through corporate social responsibility (CSR) engagement. International Journal of Contemporary Hospitality Management, 27(7), 1479-1498.
  • Wisse, B., van Eijbergen, R., Rietzschel, E. F., & Scheibe, S. (2018). Catering to the needs of an aging workforce: The role of employee age in the relationship between corporate social responsibility and employee satisfaction. Journal of Business Ethics, 147(4), 875-888.
  • Wright, P. M., McMahan, G. C., & McWilliams, A. (1994). Human resources and sustained competitive advantage: a resource-based perspective. International journal of human resource management, 5(2), 301-326.
  • Xue, J., Kim, C., & Ham, S. (2019). An effect of CSR engagement on brand image in the food service industry. Journal of the Korea Society of Digital Industry and Information Management, 15(1), 157-172.
  • Yazıcıoğlu, Y. & Erdoğan, S. (2004). Spss uygulamalı bilimsel araştırma yöntemleri. Ankara: Detay Yayıncılık.

Çalışan İhtiyaçları Kurumsal Sosyal Sorumluluk Temelli İşveren Çekiciliğinde Önemli midir?

Year 2021, Volume: 5 Issue: 2, 1 - 22, 30.09.2021

Abstract

Amaç: Bu makale, kurumsal sosyal sorumluluk (KSS) temelli işveren çekiciliğinin potansiyel çalışanların ihtiyaçlarına göre nasıl farklılaştığı sorusu ile ilgilenmektedir.
Yöntem: Türkiye'den 384 kişilik bir örneklem üzerinde regresyon analiz, t testi ve tek yönlü ANOVA testleri gerçekleştirilmiştir.
Bulgular: Saygınlık ihtiyacı ile KSS temelli işveren çekiciliği algısı arasında pozitif ve anlamlı bir ilişki olduğu sonucuna ulaşılmıştır. Ayrıca maaşlardaki %5’lik bir azalmanın KSS temelli işveren çekiciliği algısı açısından potansiyel çalışanlar arasında anlamlı bir fark oluşturduğu sonucu da elde edilmiştir. Son olarak ise kadın ve erkekler arasında da KSS temelli iş veren çekiciliği açısından anlamlı bir fark oluştuğu belirlenmiştir.
Sonuç ve Katkılar: KSS ile işveren çekiciliği oluşturmak isteyen firmaların potansiyel çalışanların ihtiyaçlarına göre hareket etmesi gerektiği gösterilmiştir. Ek olarak, KSS’yi işveren çekiciliği oluşturan bir unsur olarak kullanmak isteyen firmaların en az sektör ortalamasında bir maaş ödemesi gerektiği de ortaya koyulmuştur. Son olarak ise KSS’nin kadın çalışanlar için daha fazla işveren çekiciliği oluşturduğu vurgulanmıştır.
Sınırlılıklar: Her demografik grup için yeterli sayıda gözlemin olmaması, katılımcıların çocuk sayısı hakkında verinin olmaması ve nitel verinin kullanılmayışı araştırmanın sınırlılıklarını oluşturmaktadır.

References

  • Ahmad, N. H., & Seet, P. S. (2010). Gender variations in ethical and socially responsible considerations among SME entrepreneurs in Malaysia. International Journal of Business & Society, 11(1), 77-88.
  • Albinger, H. S., & Freeman, S. J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 243-253.
  • Alderfer, C.P. (1972). Existence, relatedness, and growth: Human needs in organizational settings. New York: Free Press.
  • Ameen, E. C., Guffey, D. M., & McMillan, J. J. (1996). Gender differences in determining the ethical sensitivity of future accounting professionals. Journal of Business ethics, 15(5), 591-597.
  • Aydın, B., & Erdoğan, B. Z. (2016). Restoranların kurumsal sosyal sorumluluk (KSS) faaliyetlerinin müşteri bağlılığına etkisi. Turizm Akademik Dergisi, 3(1), 11-27.
  • Bakan, İ. (2008). “Örgüt kültürü” ve “liderlik” türlerine ilişkin agılamalar ile yöneticilerin demografik özellikleri arasındaki ilişki: Bir alan araştırması. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2008(1), 13-40.
  • Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising, 24(2), 151-172.
  • Besser, T. L., & Miller, N. (2001). Is the good corporation dead? The community social responsibility of small business operators. The Journal of Socio-Economics, 30(3), 221-241.
  • Bowen, H. R. (1953). Social responsibility of the businessman. New York: Harper and Row.
  • Byrne, B. M. (2011). Structural equation modeling with Mplus: Basic concepts, applications, and programming. Routledge Press, London.
  • Carroll, A.B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4 (4), 497-505
  • Chen, H., & Kong, Y. (2009). Chinese consumer perceptions of socially responsible consumption. Social Responsibility Journal, 5(2), 144-151.
  • Chun, K., & Bang, W. (2016). Effect of CSR on customer loyalty: Moderating effect of authenticityss. International Journal of u-and e-Service, Science and Technology, 9(5), 135-142.
  • Daft, R., L. (1994). Management (Third Edition). The Dryden Press, USA.
  • De Silva, K. M., & Lokuwaduge, C. S. D. S. (2019). Impact of corporate social responsibility practices on employee commitment. Social Responsibility Journal 17(1), 1-14.
  • Dündar, G., & Acar, A. (2008). İşyerinde psikolojik yıldırmaya (mobbing) maruz kalma sıklığı ile demografik özellikler arasındaki ilişkinin incelenmesi. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 37(2), 111-120.
  • Ersoy, I., & Aksehirli, Z. (2015). Effects of perceptions of corporate social responsibility on employer attractiveness. Research Journal of Business & Management-RJBM, 2, 4.
  • George, D. (2011). SPSS for windows step by step: A simple study guide and reference, 17.0 update, 10/e. Pearson Education India.
  • He, Y., & Lai, K. K. (2014). The effect of corporate social responsibility on brand loyalty: the mediating role of brand image. Total Quality Management & Business Excellence, 25(3-4), 249-263.
  • Hinson, E., Agbleze, S., & Kuada, J. (2018). Corporate social responsibility and employer attractiveness: Perspectives of students on the African continent. African Journal of Business Ethics, 12(2), 1-17.
  • Ibrahim, N. A. F. (2017). The relationship between corporate social responsibility and employer attractiveness in Egypt: The moderating effect of the individual’s income. Contemporary Management Research, 13(2), 81-106.
  • Jell-Ojobor, M. (2019). Strategic CSR and the competitive advantage of franchise firms. In Design and Management of Interfirm Networks (pp. 91-111). Springer, Cham.
  • John, A., Qadeer, F., Shahzadi, G., & Jia, F. (2019). Getting paid to be good: How and when employees respond to corporate social responsibility?. Journal of cleaner production, 215, 784-795.
  • Kaliprasad, M. (2006). The human factor I: Attracting, retaining, and motivating capable people. Cost Engineering, 48(6), 20.
  • Kaur, G., & Sharma, R. R. K. (2019). Total reward strategies to attract and retain employees: An Analysis of Indian startups. Journal of Management Research, 19(4), 221-234.
  • Klimkiewicz, K., & Oltra, V. (2017). Does CSR enhance employer attractiveness? The role of millennial job seekers' attitudes. Corporate Social Responsibility and Environmental Management, 24(5), 449-463.
  • Kotler, P., & Lee, N. (2017). Kurumsal Sosyal Sorumluluk. İstanbul: Mediacat Kitapları
  • Long, W., Li, S., Wu, H., & Song, X. (2019). Corporate social responsibility and financial performance: The roles of government intervention and market competition. Corporate Social Responsibility and Environmental Management, 27, 525-541.
  • Maslow, A. H. (1943). A theory of human motivation. Psychological review, 50(4), 370.
  • Maurice, E. C. (2019). CSR Communication and its influence on employer attractiveness. Do millennials swipe right for German companie’s CSR Communication? (Unpublished Master Thesis). UPF Barcelona School of Management, Barcelona.
  • Max-Neef, M.A. (1992). Development and human needs. In Ekins, P. and Max-Neef, M.A. (Eds), Real-life economics: understanding wealth creation, pp. 197-214. London: Routledge
  • Mirvis, P. (2012). Employee engagement and CSR: Transactional, relational, and developmental approaches. California Management Review, 54(4), 93-117.
  • Oo, E. Y., Jung, H., & Park, I. J. (2018). Psychological factors linking perceived CSR to OCB: The role of organizational pride, collectivism, and person–organization fit. Sustainability, 10(7), 2481.
  • Özkaya, M. O., Kocakoç, İ. D., & Karaa, E. (2006). Yöneticilerin örgütsel bağlılıkları ve demografik özellikleri arasındaki ilişkileri incelemeye yönelik bir alan çalışması. Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(2), 77-96.
  • Quazi, A. M. (2003). Identifying the determinants of corporate managers’ perceived social obligations. Management Decision, 41(9), 822-831.
  • Rahman, S. (2011). Evaluation of definitions: ten dimensions of corporate social responsibility. World Review of Business Research, 1(1), 166-176.
  • Reich, A. Z., Xu, Y. H., & McCleary, K. W. (2010). The influence of social responsibility image relative to product and service quality on brand loyalty: An exploratory study of quick-service restaurants. Hospitality Review, 28(1), 2.
  • Rivera, J. J., Bigne, E., & Curras-Perez, R. (2019). Effects of corporate social responsibility on consumer brand loyalty. Revista Brasileira de Gestão de Negócios, 21(3), 395-415.
  • Robbins, S. P., & Judge, T. A. (2010). Örgütsel Davranış (14th Edition) (Translated by İ. Erdem). Nobel Yayın Evi.
  • Roberts, J. A. (1993). Sex differences in socially responsible consumers' behavior. Psychological Reports, 73(1), 139-148.
  • Roper, S., de Carvalho, L. V., Guzman, F., Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product & Brand Management, 22(7), 473-483.
  • Rydström, C., & Gran, M. (2012). How CSR is perceived by store-managers: A case study of Systembolaget (Unpublished Bachelor Thesis). Umea School of Business and Economics, Umea Universtet.
  • Shah, S. S. A., & Khan, Z. (2019). Corporate social responsibility: a pathway to sustainable competitive advantage?. International Journal of Bank Marketing, 38(1), 159-174.
  • Skirrow, P., & Perry, E. (2009). The Maslow Assessment of Needs Scale (MANS). Liverpool: Mersey Care NHS Trust.
  • Supanti, D., Butcher, K., & Fredline, L. (2015). Enhancing the employer-employee relationship through corporate social responsibility (CSR) engagement. International Journal of Contemporary Hospitality Management, 27(7), 1479-1498.
  • Wisse, B., van Eijbergen, R., Rietzschel, E. F., & Scheibe, S. (2018). Catering to the needs of an aging workforce: The role of employee age in the relationship between corporate social responsibility and employee satisfaction. Journal of Business Ethics, 147(4), 875-888.
  • Wright, P. M., McMahan, G. C., & McWilliams, A. (1994). Human resources and sustained competitive advantage: a resource-based perspective. International journal of human resource management, 5(2), 301-326.
  • Xue, J., Kim, C., & Ham, S. (2019). An effect of CSR engagement on brand image in the food service industry. Journal of the Korea Society of Digital Industry and Information Management, 15(1), 157-172.
  • Yazıcıoğlu, Y. & Erdoğan, S. (2004). Spss uygulamalı bilimsel araştırma yöntemleri. Ankara: Detay Yayıncılık.
There are 49 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Emre Bilgiç 0000-0003-1392-5320

Publication Date September 30, 2021
Published in Issue Year 2021 Volume: 5 Issue: 2

Cite

APA Bilgiç, E. (2021). Do Employees’ Needs Matter for Corporate Social Responsibility Based Employer Attractiveness?. Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi, 5(2), 1-22.