Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai

Year 2025, Volume: 1 Issue: 1, 61 - 83, 30.01.2025

Rabia Yörük

Abstract

Small- and medium-sized enterprises (SMEs) face significant challenges in adopting advanced machine learning (ML) and business intelligence (BI) technologies because of limited resources, expertise, and financial constraints. This paper explores the transformative potential of ML and BI in improving financial management, customer engagement, and operational efficiency in SMEs by using Kolay.ai as a case study. Kolay.ai is a scalable, cloud-based platform that offers features such as sales prediction, customer segmentation through RFM analysis, personalised recommendations, and advanced data visualisation. These tools enable SMEs to optimise inventory management, enhance customer retention, and improve cross-selling opportunities. The platform also provides financial forecasting and company valuation tools, empowering SMEs to maintain healthy cash flows and make informed strategic decisions. By demonstrating Kolay.ai’s ability to streamline operations and enhance financial performance, this study highlights the practical implications and scalability of affordable, AI-driven BI solutions tailored to SME needs, contributing to the growing discourse on democratising access to advanced technologies.

Keywords

Business Intelligence, machine learning, predictive analytics, data visualisation, financial management, smes, cloud platforms, operational efficiency

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