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Year 2019, Volume: 1 Issue: 3, 10 - 23, 01.07.2019

Abstract

References

  • Abedi, G., Rostami, F., & Nadi, A. (2015). Analyzing the Dimensions of the Quality of Life in Hepatitis B
  • Patientsusing Confirmatory Factor Analysis. Global journal of health science, 7(7), 22. Allred, A., Chakraborty, G., & Miller, S. J. (2000). Measuring images of developing countries: A scale development study. Journal of Euromarketing, 8(3), 29-49.
  • Bannister, J. P., & Saunders, J. A. (1978). UK consumers’ attitudes towards imports: The measurement of national stereotype image. European Journal of Marketing, 12(8), 562-570.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1182.
  • Bayraktar, A. (2015). The effect of macro and micro country image on consumers'quality perceptions: Evidence from a developed and a developing country. American Journal of Business Research, 8(1), 57.
  • Ben Oumlil, A. (2008). Warranty planning and development framework: A case study of a high-tech multinational firm. Journal of Business & Industrial Marketing, 23(7), 507-517.
  • Bhaduri, G. (2011). Trust/distrust, perceived quality, perceived price, and apparel purchase intention University of Missouri-Columbia.
  • Bhuian, S. N. (1997). Marketing cues and perceived quality: Perceptions of saudi consumers toward products of the US, japan, germany, italy, UK and france. Journal of Quality Management, 2(2), 217-234.
  • Bianchi, C., & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: A chilean perspective.
  • International Marketing Review, 29(3), 253-275. Biswas, K., Chowdhury, M., & Kabir, H. (2011). Effects of price and country of origin on consumer product quality perceptions: An empirical study in bangladesh. International Journal of Management, 28(3), 659.
  • Blodget, H. (2012). This article explains why apple makes iPhones in china and why the US is screwed. Retrieved from http://www.businessinsider.com/you-simply-must-read-this-article-that-explains-why-apple-makes-iphones-in- china-and-why-the-us-is-screwed-2012-1
  • Blundin, C., Chatvisedphan, S., Dusadeewanich, S., Perova, E., & Wang, X. (2012). The Impact of Nationality
  • Gender, and Education on Students’ Buying Attitudes Towards Ethical and Socially Responsible Products, Johnson & Wales University. BMW Company. (2018). BMW in your country. Retrieved from https://www.bmw.com/en/index.html
  • Brand South Africa. (2005). Global companies in south africa. Retrieved from https://www.brandsouthafrica.com/investments-immigration/business/investing/global-companies-in-south-africa
  • Calvo-Porral, C., & Lévy-Mangin, J. P. (2017). Store brands’ purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics, 23(2), 90-95.
  • Chao, P. (1998). Impact of country-of-origin dimensions on product quality and design quality perceptions.
  • Journal of Business Research, 42(1), 1-6. Chu, P. Y., Chang, C. C., Chen, C. Y., & Wang, T. Y. (2010). Countering negative country-of-origin effects: The role of evaluation mode. European Journal of Marketing, 44(7/8), 1055-1076.
  • Eng, T., Ozdemir, S., & Michelson, G. (2016). Brand origin and country of production congruity: Evidence from the UK and china. Journal of Business Research, 69(12), 5703-5711.
  • Fan, Y., & Miao, Y. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175-181.
  • González-Prida Díaz, V., Barberá Martínez, L., Gómez Fernández, J. F., & Crespo Márquez, A. (2012).
  • Contractual and quality aspects on warranty: Best practices for the warranty management and its maturity assessment. International Journal of Quality & Reliability Management, 29(3), 320-348. Goriparthi, R. K., & Tallapally, M. (2017). Consumers' attitude in green purchasing. FIIB Business Review, 6(1), 34-44.
  • Guercini, S., & Ranfagni, S. (2013). Integrating country-of-origin image and brand image in corporate rebranding: The case of china. Marketing Intelligence & Planning, 31(5), 508-521.
  • Hamzaoui Essoussi, L., & Merunka, D. (2007). Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter? International Marketing Review, 24(4), 409-426.
  • Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 64(9),973-978.
  • Hong, S. T., & Toner, J. F. (1989). Are There Gender Differences in the Use of Country-Or-Origin Information in the Evaluation of Products?. ACR North American Advances. 16, 468-472.
  • Hulin, C., Netemeyer, R., & Cudeck, R. (2001). Can a reliability coefficient be too high?. Journal of Consumer Psychology, 55-58.
  • Insch, G. S., & McBride, J. B. (2004). The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct. Journal of Business Research, 57(3), 256-265
  • Islam, M. A., & Daud, K. A. K. (2011). Factors that influence customers' buying intention on shopping online. International Journal of marketing studies, 3(1), 128-139.
  • Jack, N., & Van der Duyn Schouten, Frank. (2000). Optimal repair–replace strategies for a warranted product.
  • International Journal of Production Economics, 67(1), 95-100. Jaffe, E., & Nebenzahl, I. (2001). National image and competitive advantage'copenhagen business school press.
  • Kim, S. J., Choi, Y. K., Kim, K. H., & Liu, H. (2015). Country of origin and brand image influences on perceptions of online game quality. Journal of Consumer Behaviour, 14(6), 389-398.
  • Koschate-Fischer, N., Diamantopoulos, A., & Oldenkotte, K. (2012). Are consumers really willing to pay more for a favorable country image? A study of country-of-origin effects on willingness to pay. Journal of International Marketing, 20(1), 19-41.
  • Laroche, M., Papadopoulos, N., Heslop, L. A., & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1), 96-115.
  • Laufer, D., Gillespie, K., & Silvera, D. H. (2009). The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis. Journal of International Consumer Marketing, 21(3), 189-201.
  • Li, D., Ahn, J. S., Zhou, R., & Wu, B. (2009). A Study on the influence of country image on purchase intention of
  • Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea. Frontiers of Business Research in China, 3(4), 621-646. Li, D., Lu Wang, C., Jiang, Y., R. Barnes, B., & Zhang, H. (2014). The asymmetric influence of cognitive and affective country image on rational and experiential purchases. European Journal of Marketing, 48(11/12), 2153-2175
  • MacKinnon, D. P., Fairchild, A. J., & Fritz, M. S. (2007). Mediation analysis. Annu. Rev. Psychol., 58, 593-614.
  • Minasians, C. (2017). Where are apple products made?. Retrieved from https://www.macworld.co.uk/feature/apple/where-are-apple-products-made-3633832/
  • Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267-273.
  • Mohd Yasin, N., Nasser Noor, M., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38-48.
  • Monavvarian, A., Asgari, N., & Dadresan, M. (2016). A study of the mediating role of perceived quality in the impact of internal marketing strategy on brand equity: A case MCI telecommunication company. International
  • Journal of Economics, Commerce and Management, 4(1), 67-82. Müge Arslan, F., & Korkut Altuna, O. (2010). The effect of brand extensions on product brand image. Journal of
  • Product & Brand Management, 19(3), 170-180. Nashville T. (2017). LG electronics to build U.S. factory for home appliances in Tennessee. Retrieved from http://www.lg.com/us/press-release/lg-electronics-to-build-us-factory-for-home-appliances-in-tennessee
  • Neranartkomol, N. (2001). Consumers' perception of warranties as signals of product quality: An examination of personal computers in Thai market. Business Review, 7(2), 56-78.
  • Nugroho, S., Rostiani, R., & Gitosudarmo, I. (2014). The Impacts of Country-of-Origin, Product Involvement, and Product Familiarity on Product Evaluation. Product Involvement, and Product Familiarity on Product Evaluation (May 24, 2014).
  • Olshavsky, R. W., & Miller, J. A. (1972). Consumer expectations, product performance, and perceived product quality. Journal of marketing research, 9(1), 19-21.
  • Pharr, J. M. (2005). Synthesizing country-of-origin research from the last decade: is the concept still salient in an era of global brands?. Journal of Marketing Theory and Practice, 13(4), 34-45.
  • Reisenwitz, T. H., & Gupta, S. (2011). Assessing the effectiveness of a product warranty in a health-care setting.
  • Journal of Medical Marketing, 11(2), 109-118. Rocha, M. A. V., Hammond, L., & Hawkins, D. (2005). Age, gender and national factors in fashion consumption. Journal of Fashion Marketing and Management: An International Journal, 9(4), 380-390.
  • Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
  • Spence, A. M. (1977). Consumer misperceptions, product failure and producer liability. Review of Economic Studies, 44 (3), 561-572.
  • Thakor, M. V. (1996). Brand origin: Conceptualization and review. Journal of Consumer Marketing, 13(3), 27-42
  • Toyota Global Website. (2017). Toyota motor Thailand established. Retrieved from http://www.toyotaglobal.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2 /section9/item4_a.html
  • Serkan İnam (2019) Vatandaşlarin e-katilim potansiyelinin araştirilmasi: Bursa örneği. Journal of Science and Innovative Technologies. ,Baku,Azerbaijan, DOI: 10.5782/2616-4418.7.2019.7, Volume 7 Number 1, 7-37
  • Raras SUTATMININGSIH, Josetta M.R. TUAPATTINAJA, Rodiatul Hasanah SIREGAR (2019), Emotion stability and aggressive behavior of the members of mass control unit (Dalmas) of North Sumatra Police. Journal of Science and Innovative Technologies, Baku, Azerbaijan, DOI: 10.5782/2616-4418.7.2019.112, Volume 7 Number 1,112-133
  • Aslı YAYAK (2019).Evaluation of ethnic identity perceptions of Turkish origin immigrants living in Germany in terms of social psychological terms.Journal of Science and Innovative Technologies.
  • DOI: 10.5782/2616-4418.8.2019.40.Number 8.Baku, Azerbaijan.pp.40-51
  • Tuan, V. K., & Rajagopal, P. (2017) The Mediating Effect Of Perceived Quality on The Customer Loyalty in
  • Small And Medium-Sized Enterprises (SMEs) in The Mobile Phone Sector in Ho Chi Minh City (HCMC)-Vietnam, International Journal of New Technology and Research (IJNTR), 3(11), 129-137. Ursachi, G., Horodnic, I. A., & Zait, A. (2015). How reliable are measurement scales? External factors with indirect influence on reliability estimators. Procedia Economics and Finance, 20, 679-686.
  • Van Pham, K. (2006). Strategic offshoring from a decomposed COO’s perspective: A cross-regional study of four product categories. Journal of American Academy of Business, Cambridge, 8(2), 59-66.
  • Verlegh, P. W. (2001). Country-of-origin effects on consumer product evaluations, SN.
  • Vijaranakorn, K., & Shannon, R. (2017). The influence of country image on luxury value perception and purchase intention. Journal of Asia Business Studies, 11(1), 88-110.
  • Waller, M. A., & Ahire, S. (1996). Management perception of the link between product quality and customers’ view of product quality. International Journal of Operations & Production Management, 16(9), 23-33.
  • Wheaton, B., Muthen, B., Alwin, D. F., & Summers, G. F. (1977). Assessing reliability and stability in panel models. Sociological methodology, 8, 84-136.

Country Image, Perceived Product Quality and Purchase Intention: The Moderating Roles of Quality Warranty Certificate and Country-Image Transferred Strategies

Year 2019, Volume: 1 Issue: 3, 10 - 23, 01.07.2019

Abstract

This article aims at researching on the relationship of country image and customer perception on product quality and purchasing intention in South Korean. Additionally, the moderating roles of product quality warranty and country image transferred strategies are also taken into investigation in this empirical research. In order to make a research on these areas, questionnaire forms were distributed by emails and sending hard copies to 350 target samples in South Korea including Koreans and foreigners who have been living in South Korea and 215 forms were returned back and analyzed by SPSS v.21. The results indicated that gender, age groups and nationalities can significantly influence consumers’ perception on the relationship country image and product quality. Surprisingly, the image of origin country produced products does not really affect consumers’ perceived product quality, but the image of manufacturing country has a strong and significant influence on consumers’ perception in terms of product quality. More interestingly, country image transferred strategy is ineffective in altering consumers’ psychological perceptions on country image and perceived product quality. Apart from this, product quality warranty is still workable for boosting consumers’ confidence in consuming products in Korean context. Even though this empirical research was considerably and carefully implemented, there are still some significant limitations in practice. The limitations and suggestion are finally introduced and explained.

References

  • Abedi, G., Rostami, F., & Nadi, A. (2015). Analyzing the Dimensions of the Quality of Life in Hepatitis B
  • Patientsusing Confirmatory Factor Analysis. Global journal of health science, 7(7), 22. Allred, A., Chakraborty, G., & Miller, S. J. (2000). Measuring images of developing countries: A scale development study. Journal of Euromarketing, 8(3), 29-49.
  • Bannister, J. P., & Saunders, J. A. (1978). UK consumers’ attitudes towards imports: The measurement of national stereotype image. European Journal of Marketing, 12(8), 562-570.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1182.
  • Bayraktar, A. (2015). The effect of macro and micro country image on consumers'quality perceptions: Evidence from a developed and a developing country. American Journal of Business Research, 8(1), 57.
  • Ben Oumlil, A. (2008). Warranty planning and development framework: A case study of a high-tech multinational firm. Journal of Business & Industrial Marketing, 23(7), 507-517.
  • Bhaduri, G. (2011). Trust/distrust, perceived quality, perceived price, and apparel purchase intention University of Missouri-Columbia.
  • Bhuian, S. N. (1997). Marketing cues and perceived quality: Perceptions of saudi consumers toward products of the US, japan, germany, italy, UK and france. Journal of Quality Management, 2(2), 217-234.
  • Bianchi, C., & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: A chilean perspective.
  • International Marketing Review, 29(3), 253-275. Biswas, K., Chowdhury, M., & Kabir, H. (2011). Effects of price and country of origin on consumer product quality perceptions: An empirical study in bangladesh. International Journal of Management, 28(3), 659.
  • Blodget, H. (2012). This article explains why apple makes iPhones in china and why the US is screwed. Retrieved from http://www.businessinsider.com/you-simply-must-read-this-article-that-explains-why-apple-makes-iphones-in- china-and-why-the-us-is-screwed-2012-1
  • Blundin, C., Chatvisedphan, S., Dusadeewanich, S., Perova, E., & Wang, X. (2012). The Impact of Nationality
  • Gender, and Education on Students’ Buying Attitudes Towards Ethical and Socially Responsible Products, Johnson & Wales University. BMW Company. (2018). BMW in your country. Retrieved from https://www.bmw.com/en/index.html
  • Brand South Africa. (2005). Global companies in south africa. Retrieved from https://www.brandsouthafrica.com/investments-immigration/business/investing/global-companies-in-south-africa
  • Calvo-Porral, C., & Lévy-Mangin, J. P. (2017). Store brands’ purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics, 23(2), 90-95.
  • Chao, P. (1998). Impact of country-of-origin dimensions on product quality and design quality perceptions.
  • Journal of Business Research, 42(1), 1-6. Chu, P. Y., Chang, C. C., Chen, C. Y., & Wang, T. Y. (2010). Countering negative country-of-origin effects: The role of evaluation mode. European Journal of Marketing, 44(7/8), 1055-1076.
  • Eng, T., Ozdemir, S., & Michelson, G. (2016). Brand origin and country of production congruity: Evidence from the UK and china. Journal of Business Research, 69(12), 5703-5711.
  • Fan, Y., & Miao, Y. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175-181.
  • González-Prida Díaz, V., Barberá Martínez, L., Gómez Fernández, J. F., & Crespo Márquez, A. (2012).
  • Contractual and quality aspects on warranty: Best practices for the warranty management and its maturity assessment. International Journal of Quality & Reliability Management, 29(3), 320-348. Goriparthi, R. K., & Tallapally, M. (2017). Consumers' attitude in green purchasing. FIIB Business Review, 6(1), 34-44.
  • Guercini, S., & Ranfagni, S. (2013). Integrating country-of-origin image and brand image in corporate rebranding: The case of china. Marketing Intelligence & Planning, 31(5), 508-521.
  • Hamzaoui Essoussi, L., & Merunka, D. (2007). Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter? International Marketing Review, 24(4), 409-426.
  • Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 64(9),973-978.
  • Hong, S. T., & Toner, J. F. (1989). Are There Gender Differences in the Use of Country-Or-Origin Information in the Evaluation of Products?. ACR North American Advances. 16, 468-472.
  • Hulin, C., Netemeyer, R., & Cudeck, R. (2001). Can a reliability coefficient be too high?. Journal of Consumer Psychology, 55-58.
  • Insch, G. S., & McBride, J. B. (2004). The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct. Journal of Business Research, 57(3), 256-265
  • Islam, M. A., & Daud, K. A. K. (2011). Factors that influence customers' buying intention on shopping online. International Journal of marketing studies, 3(1), 128-139.
  • Jack, N., & Van der Duyn Schouten, Frank. (2000). Optimal repair–replace strategies for a warranted product.
  • International Journal of Production Economics, 67(1), 95-100. Jaffe, E., & Nebenzahl, I. (2001). National image and competitive advantage'copenhagen business school press.
  • Kim, S. J., Choi, Y. K., Kim, K. H., & Liu, H. (2015). Country of origin and brand image influences on perceptions of online game quality. Journal of Consumer Behaviour, 14(6), 389-398.
  • Koschate-Fischer, N., Diamantopoulos, A., & Oldenkotte, K. (2012). Are consumers really willing to pay more for a favorable country image? A study of country-of-origin effects on willingness to pay. Journal of International Marketing, 20(1), 19-41.
  • Laroche, M., Papadopoulos, N., Heslop, L. A., & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1), 96-115.
  • Laufer, D., Gillespie, K., & Silvera, D. H. (2009). The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis. Journal of International Consumer Marketing, 21(3), 189-201.
  • Li, D., Ahn, J. S., Zhou, R., & Wu, B. (2009). A Study on the influence of country image on purchase intention of
  • Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea. Frontiers of Business Research in China, 3(4), 621-646. Li, D., Lu Wang, C., Jiang, Y., R. Barnes, B., & Zhang, H. (2014). The asymmetric influence of cognitive and affective country image on rational and experiential purchases. European Journal of Marketing, 48(11/12), 2153-2175
  • MacKinnon, D. P., Fairchild, A. J., & Fritz, M. S. (2007). Mediation analysis. Annu. Rev. Psychol., 58, 593-614.
  • Minasians, C. (2017). Where are apple products made?. Retrieved from https://www.macworld.co.uk/feature/apple/where-are-apple-products-made-3633832/
  • Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267-273.
  • Mohd Yasin, N., Nasser Noor, M., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38-48.
  • Monavvarian, A., Asgari, N., & Dadresan, M. (2016). A study of the mediating role of perceived quality in the impact of internal marketing strategy on brand equity: A case MCI telecommunication company. International
  • Journal of Economics, Commerce and Management, 4(1), 67-82. Müge Arslan, F., & Korkut Altuna, O. (2010). The effect of brand extensions on product brand image. Journal of
  • Product & Brand Management, 19(3), 170-180. Nashville T. (2017). LG electronics to build U.S. factory for home appliances in Tennessee. Retrieved from http://www.lg.com/us/press-release/lg-electronics-to-build-us-factory-for-home-appliances-in-tennessee
  • Neranartkomol, N. (2001). Consumers' perception of warranties as signals of product quality: An examination of personal computers in Thai market. Business Review, 7(2), 56-78.
  • Nugroho, S., Rostiani, R., & Gitosudarmo, I. (2014). The Impacts of Country-of-Origin, Product Involvement, and Product Familiarity on Product Evaluation. Product Involvement, and Product Familiarity on Product Evaluation (May 24, 2014).
  • Olshavsky, R. W., & Miller, J. A. (1972). Consumer expectations, product performance, and perceived product quality. Journal of marketing research, 9(1), 19-21.
  • Pharr, J. M. (2005). Synthesizing country-of-origin research from the last decade: is the concept still salient in an era of global brands?. Journal of Marketing Theory and Practice, 13(4), 34-45.
  • Reisenwitz, T. H., & Gupta, S. (2011). Assessing the effectiveness of a product warranty in a health-care setting.
  • Journal of Medical Marketing, 11(2), 109-118. Rocha, M. A. V., Hammond, L., & Hawkins, D. (2005). Age, gender and national factors in fashion consumption. Journal of Fashion Marketing and Management: An International Journal, 9(4), 380-390.
  • Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
  • Spence, A. M. (1977). Consumer misperceptions, product failure and producer liability. Review of Economic Studies, 44 (3), 561-572.
  • Thakor, M. V. (1996). Brand origin: Conceptualization and review. Journal of Consumer Marketing, 13(3), 27-42
  • Toyota Global Website. (2017). Toyota motor Thailand established. Retrieved from http://www.toyotaglobal.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2 /section9/item4_a.html
  • Serkan İnam (2019) Vatandaşlarin e-katilim potansiyelinin araştirilmasi: Bursa örneği. Journal of Science and Innovative Technologies. ,Baku,Azerbaijan, DOI: 10.5782/2616-4418.7.2019.7, Volume 7 Number 1, 7-37
  • Raras SUTATMININGSIH, Josetta M.R. TUAPATTINAJA, Rodiatul Hasanah SIREGAR (2019), Emotion stability and aggressive behavior of the members of mass control unit (Dalmas) of North Sumatra Police. Journal of Science and Innovative Technologies, Baku, Azerbaijan, DOI: 10.5782/2616-4418.7.2019.112, Volume 7 Number 1,112-133
  • Aslı YAYAK (2019).Evaluation of ethnic identity perceptions of Turkish origin immigrants living in Germany in terms of social psychological terms.Journal of Science and Innovative Technologies.
  • DOI: 10.5782/2616-4418.8.2019.40.Number 8.Baku, Azerbaijan.pp.40-51
  • Tuan, V. K., & Rajagopal, P. (2017) The Mediating Effect Of Perceived Quality on The Customer Loyalty in
  • Small And Medium-Sized Enterprises (SMEs) in The Mobile Phone Sector in Ho Chi Minh City (HCMC)-Vietnam, International Journal of New Technology and Research (IJNTR), 3(11), 129-137. Ursachi, G., Horodnic, I. A., & Zait, A. (2015). How reliable are measurement scales? External factors with indirect influence on reliability estimators. Procedia Economics and Finance, 20, 679-686.
  • Van Pham, K. (2006). Strategic offshoring from a decomposed COO’s perspective: A cross-regional study of four product categories. Journal of American Academy of Business, Cambridge, 8(2), 59-66.
  • Verlegh, P. W. (2001). Country-of-origin effects on consumer product evaluations, SN.
  • Vijaranakorn, K., & Shannon, R. (2017). The influence of country image on luxury value perception and purchase intention. Journal of Asia Business Studies, 11(1), 88-110.
  • Waller, M. A., & Ahire, S. (1996). Management perception of the link between product quality and customers’ view of product quality. International Journal of Operations & Production Management, 16(9), 23-33.
  • Wheaton, B., Muthen, B., Alwin, D. F., & Summers, G. F. (1977). Assessing reliability and stability in panel models. Sociological methodology, 8, 84-136.
There are 64 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Jinkyo Shin This is me

Phothong Saithibvongsa This is me

Hyeok Jae Choi This is me

Publication Date July 1, 2019
Published in Issue Year 2019 Volume: 1 Issue: 3

Cite

APA Shin, J., Saithibvongsa, P., & Choi, H. J. (2019). Country Image, Perceived Product Quality and Purchase Intention: The Moderating Roles of Quality Warranty Certificate and Country-Image Transferred Strategies. International Journal of Economics and Management, 1(3), 10-23.