Appropriate User Acceptance Criteria For New Social Media Sites

Year 2016, , 59 - 68, 09.08.2016

Mirsat Yeşiltepe

https://doi.org/10.30931/jetas.288188

Abstract

Nowadays social media sites have
attracted many of users and they have become the mostly commonly used websites
for public. These websites are used by individuals, small and even big
organizations for various purposes, such as meeting your old friends, sharing
your own experiences, sharing pictures and videos, promoting businesses,
sharing knowledge etc. Their popularity is increasing at an increasing rate.
User’s needs are endless so there will be some new area for creating new social
media sites. There are two main ideas for creating new social media sites.
Firstly, one should identify the new needs of users which are not fulfilled by
the current websites. Secondly, the new website must incorporate those features
which are mostly liked by end users and add further functionality into the
website that attract more users. It is important to know the criteria based on
which the users prefer one website over the other. Therefore, the objective of
this study is to compare the use of social media and find the acceptance
criteria that why an end user prefers one social media over the other. This
user feedback based information will help social media developers to
incorporate new user needs into future social media to increase user
satisfaction. We performed experiments on data collected fifteen most commonly
used and popular social media websites in current era. The test data were
collected till May 08, 2016.

Keywords

Social media sites, sloppy mail, accessing from devices

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