Recovery of Indonesian Tourism in the covid-19 period through Tourism Village Approach Tourısm Area Lıfe Cycle (Kubu Gadang Village Case Study)

Year 2022, , 84 - 94, 31.10.2022

Pepy Afrilian

https://doi.org/10.54493/jgttr.1119961

Abstract

Kubu Gadang village has been included in the category of developing tourist villages that are heading towards the phase of advanced tourist villages but are constrained by the conditions of the covid-19 pandemic. In the condition of a pandemic, need a strategy for recovery. Before formulating a strategy, there needs to be a stage to analyze the position of Kubu Gadang tourist village with the life cycle approach. The researchers conduct qualitative methods, by observation, and in-depth interviews, so that the data obtained is then analyzed internally and externally to find the conduit of Kubu Gadang village based on the position of the life cycle of tourism attraction which then the data is processed with SWOT analysis to produce and formulate strategy. Position of Kubu Gadang tourist village which is now development period then further prepare to consolidation phase with a strategy to increase achievements with innovation following health protocols, accelerate collaboration to develop international investments, immediately socialize to the community for digital change so that it becomes an added value of Kubu Gadang Village, then increase community facilities and collaboration for the development of attractive attractions, homestay, and culinary.

Keywords

Recovery Tourism, Destination, Tourism Village, Staregic Planning

Supporting Institution

iain batusangkar

Project Number

0812327266788

Turizm Köyü Yaklaşımı Turizm Alanı Yaşam Döngüsü ile Covid-19 döneminde Endonezya Turizminin Toparlanması (Kubu Gadang Köyü Vaka Çalışması)

Abstract

Kubu Gadang village has been included in the category of developing tourist villages that are heading towards the phase of advanced tourist villages but are constrained by the conditions of the covid-19 pandemic. In the condition of a pandemic, need a strategy for recovery. Before formulating a strategy, there needs to be a stage to analyze the position of Kubu Gadang tourist village with the life cycle approach. The researchers conduct qualitative methods, by observation, and in-depth interviews, so that the data obtained is then analyzed internally and externally to find the conduit of Kubu Gadang village based on the position of the life cycle of tourism attraction which then the data is processed with SWOT analysis to produce and formulate strategy. Position of Kubu Gadang tourist village which is now development period then further prepare to consolidation phase with a strategy to increase achievements with innovation following health protocols, accelerate collaboration to develop international investments, immediately socialize to the community for digital change so that it becomes an added value of Kubu Gadang Village, then increase community facilities and collaboration for the development of attractive attractions, homestay, and culinary

Keywords

Recovery Tourism, Destination, Tourism Village, Staregic Planning

Project Number

0812327266788

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