The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

Erkan Bil

The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

Abstract

Purpose - The purpose of this study is to evaluate the effects of the technological innovation capabilities of companies carrying out R&D and innovation activities on product performance and marketing performance. Methodology - The main population of this study comprises a total of 4916 companies that carry out their activities within the body of 56 Technoparks in Turkey on April 2018. IBM SPSS 23 and IBM AMOS 23 package programs were used in the analysis. In the study, explanatory factor analysis, confirmatory factor analysis, and Structural Equation Modeling (SEM) analysis were performed to test the relationships in the proposed research model, respectively. Findings - As a result of the Structural Equation Modeling analysis, it was found that R&D capability has significant and positive effects on product performance and marketing performance over product performance; and the learning capability, marketing capability, and finally product performance directly on marketing performance. Originality/value - The main contribution of this study to the literature is that it not only explains the effects of some types of innovation on business performance but also deals with the relationship between innovation capabilities and business performance of companies in a more specific approach and reveals the effects of technological innovation capabilities on both product and marketing performance.

Keywords

References

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Details

Primary Language

English

Subjects

Business Systems in Context

Journal Section

Research Article

Authors

Erkan Bil This is me
Türkiye

Publication Date

July 31, 2021

Submission Date

July 8, 2021

Acceptance Date

July 30, 2021

Published in Issue

Year 2021 Volume: 8 Number: 3

IZ

https://izlik.org/JA76GM35PN

Cite

RIS / Bibtex

APA

Bil, E. (2021). The effect of technological innovation capabilities on companies’ innovation and marketing performance: A field study on Technopark companies in Turkey. Journal of Life Economics, 8(3), 361-378. https://izlik.org/JA76GM35PN