TOURIST HOTEL LOCATION SELECTION WITH ANALYTIC HIERARCHY PROCESS

Year 2015, Volume: 2 Issue: 3, 47 - 58, 28.07.2015

Nilsen Kundakçı Esra Aytaç Adalı Ayşegül Tuş Işık

https://doi.org/10.15637/jlecon.82

Abstract

Selection of tourist hotel location is a multi-criteria decision making (MCDM) problem and has a
strategic importance for the hotel management. In tourism sector, location selection decisions are
critical as they are costly and difficult to reverse, and entail a long term commitment. For this reason,
in this study AHP (Analytic Hierarchy Process) method is proposed to help the hotel management to
select the most proper location for their new tourist hotel investment. In the application part, selection
of tourist hotel location in Denizli, Turkey is conducted to demonstrate the computational process and
effectiveness of AHP method. 

Keywords

Hotel Location Selection; Multi-Criteria Decision Making (MCDM); Analytic Hierarchy Process (AHP)

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