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CHANGES OF COMMUNICATIVE BEHAVIOUR IN ICT OF SENIORS IN THE CZECH REPUBLIC

Year 2016, Volume: 3 Issue: 2, 41 - 54, 28.04.2016
https://doi.org/10.15637/jlecon.114

Abstract

The aim of the article is an analysis of communicative behavior changes in ICT for people
over 55 years of age in terms of psychological and demographic segmentation. To fulfill the article’s
objective, a secondary data analysis was performed on the professional literature and studies dealing
with this issue. As the primary data source there are used the results of a survey that examined the
impact of ICTs on the behavior of seniors in the Ústecký Region of the Czech Republic. The survey
takes into account the age, gender and social status of seniors. Most seniors trust television, 54% of
respondents use the computer, which is primarily used to store information. Almost a quarter of
respondents use a smart phone; 43% of respondents do not use the internet, it being mostly people
within the group older than 66 years of age. More than a third of internet users from 55 up to 65 years
of age are registered on social networks. The conclusions indicate that increasing age in older people
and their social status have an impact on their attitude to ICT. 

References

  • ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES, 2000, Information literatury competency standards for higher education [online], American Library Association, http://www.ala.org/acrl/sites/ala.org.acrl/files/content/standards/standards.pdf, [Date Accessed: 7 September 2015].
  • BAZAROVA, N. N., and CHOI, Y. H., 2014, Self-disclosure in social media: Extending the functional approach to disclosure motivations and characteristics on social network sites, Journal of Communication, 64, 635–657.
  • BOSCH, T. and CURRIN, B., Uses and Gratifications of Computers in South African Elderly People, Comunicar, 23 (45), 9-17.
  • BURESH, B. and GORDON, S., 2013, From Silence to Voice: What Nurses Know and Must Communicate to the Public, New York: IRL Press, ISBN 978-0-8014-7873-4.
  • ČESKÝ STATISTICKÝ ÚŘAD, 2014a, Věková struktura, zaměstnanost a ekonomická neaktivita seniorů ve srovnání s mladší populací [online], https://www.czso.cz/documents/10180/20542003/31003314nea.pdf/1ddf7468-79cc-4109 9065-e74a5f199b5c?version=1.0, [Date Accessed: 7 September 2015].
  • ČESKÝ STATISTICKÝ ÚŘAD. 2014b. Senioři v Ústeckém kraji [online], https://www.czso.cz/csu/czso/seniori-v-usteckem-kraji, [Date Accessed: 4 April 2016].
  • ČESKÝ STATISTICKÝ ÚŘAD, 2014c, Využívání informačních a komunikačních technologií v domácnostech a mezi jednotlivci [online], https://www.czso.cz/csu/czso/vyuzivani-informacnich-a-komunikacnich-technologiiv-domacnostech-a-mezi-jednotlivci-2014-ejgbbmx0ui, [Date Accessed: 31 August 2015].
  • ČEVELA, R., at al., 2014, Sociální gerontologie. Východiska ke zdravotní politice a podpoře zdraví ve stáří., Praha: Grada, ISBN 978-80-247-4544-2.
  • DROLET, A., WILLIAMS, P., LAU-GESK, L., 2007, Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products, Marketing Letters, 18 (4), 211-221.
  • FOX, S., 2004, Older Americans and the Internet [online], http://www.pewinternet.org/2004/03/28/older-americans-and-the-internet/, [Date Accessed: 15 September 2015].
  • GATTO, S. L. and TAK, S. H., 2008, Computer, Internet, and e-mail use among older adults: Benefits and barriers, Educational Gerontology, 34, 800–811.
  • GOODRICH, K., 2013, Effects of age and time of day on Internet advertising outcomes, Journal of Marketing Communications, 19(4), 229–244.
  • GOOT, M. and BEENTJES, J. W. J., 2015, Media Use across the life-Span. Donsbach Wofgang (eds.), The Concise Encyclopedia of Communication, ISBN 978-1-118- 78930-8.
  • HOYER, W. D., 2008, Consumer behavior, Mason: South-Western,Centage learning, ISBN 13-978-1-133-43521-1.
  • JONES, S. and FOX, S., 2009, Pew Internet Project Data Memo: Generations Online [online], http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Generations_2009.pdf, [Date Accessed: 15 September 2015].
  • KENNEDY, D. S. and KESSLER CH., 2013, No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money, USA: Enterpreneur Press, ISBN 978-1-59918-450-0.
  • LAI, H-J., 2011, Information Literacy Training in Public Libraries: A Case from Canada, Educationa Technology & Society, 14 (2), 81-88.
  • MATES, B. T., 2003, 5-star Programming and Services for Your 55+ Library Customers, USA: American Library Association, ISBN 978-0-8389-0843-3.
  • PAPACHARISSI, Z., and RUBIN, A. M., 2000, Predictors of Internet use, Journal of Broadcasting & Electronic Media, 44, 175–196.
  • PENG, G., 2010, Critical Mass, Diffusion Channels, and Digital Divide, Journal of Computer Information Systems, 50 (3), 2010, 63-71.
  • PLAISANT, C., CLAMAGE, A. and HUTCHINSON, H. B., ET AL, 2006, Shared Family Calendars: Promoting Symmetry and Accessibility, ACM Transactions on ComputerHuman Interaction, 13 (3), 313-346.
  • SANDERS, M. J., O’SULLIVAN B. and DEBURRA K., 2013, Computer Training for Seniors: An Academic-Community Partnership, In Educational Gerontology, 39, 179– 193.
  • RAMOS, I., 2013, Personas mayores, medios de comunicación y publicidad [online], http://goo.gl/SoQGB2, [Date Accessed: 4 September 2015].
  • RESNICK, M., 2002, Rethinking learning in the digital age [online], https://llk.media.mit.edu/papers/mres-wef.pdf, [Date Accessed: 15 September 2015].
  • ROBERTS, A. and BAUMAN, S., 2012, Crash Course in Library Services for Seniors, California: Libraries Unlimited, ISBN 978-1-61069-079-9.
  • SMITH, A., 2014, Older Adults and Technology Use [online], http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/, [Date Accessed: 7 September 2015].
  • ŚNIADEK, J., 2006, Age of seniors – a challange for tourism and lemure industry, Studies in physical culture and tourism, 13, 103–105.
  • VUORI, S. and RYTKO-HOLMLUND, M., 2005, 55+ people as internet users, Marketing Intelligence & Planning, 23 (1), 58-76.
  • TATHRAM, E. L., TATHARM, CH. and MOBLEY, J., 2004, Customer Attitudes, Behavior, and the Impact of Communications Efforts, USA: AWWA Research Foundation,American Water Works Association, ISBN 1-58321-309-0.
  • ZHENG, Y., 2012, Encyclopedia of Cyber Behavior, Hershey: Information Science Reference, ISBN 978-1-4666-0317-2

CHANGES OF COMMUNICATIVE BEHAVIOUR IN ICT OF SENIORS IN THE CZECH REPUBLIC

Year 2016, Volume: 3 Issue: 2, 41 - 54, 28.04.2016
https://doi.org/10.15637/jlecon.114

Abstract

The aim of the article is an analysis of communicative behavior changes in ICT for people over 55 years of age in terms of psychological and demographic segmentation. To fulfill the article’s objective, a secondary data analysis was performed on the professional literature and studies dealing with this issue. As the primary data source there are used the results of a survey that examined the impact of ICTs on the behavior of seniors in the Ústecký Region of the Czech Republic. The survey takes into account the age, gender and social status of seniors. Most seniors trust television, 54% of respondents use the computer, which is primarily used to store information. Almost a quarter of respondents use a smart phone; 43% of respondents do not use the internet, it being mostly people within the group older than 66 years of age. More than a third of internet users from 55 up to 65 years of age are registered on social networks. The conclusions indicate that increasing age in older people and their social status have an impact on their attitude to ICT. 

References

  • ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES, 2000, Information literatury competency standards for higher education [online], American Library Association, http://www.ala.org/acrl/sites/ala.org.acrl/files/content/standards/standards.pdf, [Date Accessed: 7 September 2015].
  • BAZAROVA, N. N., and CHOI, Y. H., 2014, Self-disclosure in social media: Extending the functional approach to disclosure motivations and characteristics on social network sites, Journal of Communication, 64, 635–657.
  • BOSCH, T. and CURRIN, B., Uses and Gratifications of Computers in South African Elderly People, Comunicar, 23 (45), 9-17.
  • BURESH, B. and GORDON, S., 2013, From Silence to Voice: What Nurses Know and Must Communicate to the Public, New York: IRL Press, ISBN 978-0-8014-7873-4.
  • ČESKÝ STATISTICKÝ ÚŘAD, 2014a, Věková struktura, zaměstnanost a ekonomická neaktivita seniorů ve srovnání s mladší populací [online], https://www.czso.cz/documents/10180/20542003/31003314nea.pdf/1ddf7468-79cc-4109 9065-e74a5f199b5c?version=1.0, [Date Accessed: 7 September 2015].
  • ČESKÝ STATISTICKÝ ÚŘAD. 2014b. Senioři v Ústeckém kraji [online], https://www.czso.cz/csu/czso/seniori-v-usteckem-kraji, [Date Accessed: 4 April 2016].
  • ČESKÝ STATISTICKÝ ÚŘAD, 2014c, Využívání informačních a komunikačních technologií v domácnostech a mezi jednotlivci [online], https://www.czso.cz/csu/czso/vyuzivani-informacnich-a-komunikacnich-technologiiv-domacnostech-a-mezi-jednotlivci-2014-ejgbbmx0ui, [Date Accessed: 31 August 2015].
  • ČEVELA, R., at al., 2014, Sociální gerontologie. Východiska ke zdravotní politice a podpoře zdraví ve stáří., Praha: Grada, ISBN 978-80-247-4544-2.
  • DROLET, A., WILLIAMS, P., LAU-GESK, L., 2007, Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products, Marketing Letters, 18 (4), 211-221.
  • FOX, S., 2004, Older Americans and the Internet [online], http://www.pewinternet.org/2004/03/28/older-americans-and-the-internet/, [Date Accessed: 15 September 2015].
  • GATTO, S. L. and TAK, S. H., 2008, Computer, Internet, and e-mail use among older adults: Benefits and barriers, Educational Gerontology, 34, 800–811.
  • GOODRICH, K., 2013, Effects of age and time of day on Internet advertising outcomes, Journal of Marketing Communications, 19(4), 229–244.
  • GOOT, M. and BEENTJES, J. W. J., 2015, Media Use across the life-Span. Donsbach Wofgang (eds.), The Concise Encyclopedia of Communication, ISBN 978-1-118- 78930-8.
  • HOYER, W. D., 2008, Consumer behavior, Mason: South-Western,Centage learning, ISBN 13-978-1-133-43521-1.
  • JONES, S. and FOX, S., 2009, Pew Internet Project Data Memo: Generations Online [online], http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Generations_2009.pdf, [Date Accessed: 15 September 2015].
  • KENNEDY, D. S. and KESSLER CH., 2013, No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money, USA: Enterpreneur Press, ISBN 978-1-59918-450-0.
  • LAI, H-J., 2011, Information Literacy Training in Public Libraries: A Case from Canada, Educationa Technology & Society, 14 (2), 81-88.
  • MATES, B. T., 2003, 5-star Programming and Services for Your 55+ Library Customers, USA: American Library Association, ISBN 978-0-8389-0843-3.
  • PAPACHARISSI, Z., and RUBIN, A. M., 2000, Predictors of Internet use, Journal of Broadcasting & Electronic Media, 44, 175–196.
  • PENG, G., 2010, Critical Mass, Diffusion Channels, and Digital Divide, Journal of Computer Information Systems, 50 (3), 2010, 63-71.
  • PLAISANT, C., CLAMAGE, A. and HUTCHINSON, H. B., ET AL, 2006, Shared Family Calendars: Promoting Symmetry and Accessibility, ACM Transactions on ComputerHuman Interaction, 13 (3), 313-346.
  • SANDERS, M. J., O’SULLIVAN B. and DEBURRA K., 2013, Computer Training for Seniors: An Academic-Community Partnership, In Educational Gerontology, 39, 179– 193.
  • RAMOS, I., 2013, Personas mayores, medios de comunicación y publicidad [online], http://goo.gl/SoQGB2, [Date Accessed: 4 September 2015].
  • RESNICK, M., 2002, Rethinking learning in the digital age [online], https://llk.media.mit.edu/papers/mres-wef.pdf, [Date Accessed: 15 September 2015].
  • ROBERTS, A. and BAUMAN, S., 2012, Crash Course in Library Services for Seniors, California: Libraries Unlimited, ISBN 978-1-61069-079-9.
  • SMITH, A., 2014, Older Adults and Technology Use [online], http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/, [Date Accessed: 7 September 2015].
  • ŚNIADEK, J., 2006, Age of seniors – a challange for tourism and lemure industry, Studies in physical culture and tourism, 13, 103–105.
  • VUORI, S. and RYTKO-HOLMLUND, M., 2005, 55+ people as internet users, Marketing Intelligence & Planning, 23 (1), 58-76.
  • TATHRAM, E. L., TATHARM, CH. and MOBLEY, J., 2004, Customer Attitudes, Behavior, and the Impact of Communications Efforts, USA: AWWA Research Foundation,American Water Works Association, ISBN 1-58321-309-0.
  • ZHENG, Y., 2012, Encyclopedia of Cyber Behavior, Hershey: Information Science Reference, ISBN 978-1-4666-0317-2
There are 30 citations in total.

Details

Journal Section Articles
Authors

čeněk Celer This is me

Michaela Janska This is me

Publication Date April 28, 2016
Published in Issue Year 2016 Volume: 3 Issue: 2

Cite

APA Celer, č., & Janska, M. (2016). CHANGES OF COMMUNICATIVE BEHAVIOUR IN ICT OF SENIORS IN THE CZECH REPUBLIC. Journal of Life Economics, 3(2), 41-54. https://doi.org/10.15637/jlecon.114