The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality

Volume: 3 Number: 3 April 10, 2015
  • Mustafa Karadeniz
  • Güzide Eroğlu Pektaş
  • Mustafa Gözüyukarı
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Journal of Management and Information Science
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The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality

Abstract

Marketing is the process of developing, pricing, promoting, and placing products, services, and ideas. The aim of social marketing is to inform the society and affect behavioural differences in individuals by using the mentioned marketing processes. In social marketing, the marketing concepts of profit and value mean the acceptance of a desired behaviour by the society. Social marketing can be used in many different areas such as promoting sportive activities, promoting life belt use, preventing violence against women, promoting school attendance of girls, and etc. Health sector is one of the areas in which social marketing is frequently used. Since obesity is becoming a major problem effecting both health and life quality, we can witness numerous social marketing campaigns developed for preventing obesity. In this research, the role of social marketing in creating obesity awareness and its effect to life quality of individuals is studied. Population consists of 289 people above the age of 18 who are selected by random sampling method. A public survey is used as data collecting method and factor analysis and reliability analysis are performed for the acquired data by using the SPSS package program. Moreover, the model structured for the study is tested through a LISREL structural equation modelling.

Keywords

References

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  4. Çokluk Ö., Şekercioğlu, G., Büyüköztürk, Ş., (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları. 2.Baskı, Ankara, Pegem Akademi, p.266
  5. Durmuş, B., Yurtkoru, E.S., Çinko, M., (2011). Sosyal Bilimlerde SPSS’le Veri Analizi. 4.Baskı, Beta Yayınları, İstanbul.
  6. Evans, W. D., Christoffel K. K., Necheles, J. W., Becker, A. B., (2010). Social Marketing as a Childhood Obesity Prevention Strategy., Obesityjournal, Volume 18, p. 23-26
  7. Gegez, E., Pazarlama Araştırmaları (2007). 2.Baskı, İstanbul, Beta Basım Yayım, p.369
  8. Grier, S., Bryant, C. A., Social Marketing in Public Health (2005). Annual Review Public Health, (26), p.319-339

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Mustafa Karadeniz This is me

Güzide Eroğlu Pektaş This is me

Mustafa Gözüyukarı This is me

Publication Date

April 10, 2015

Submission Date

April 3, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 3 Number: 3

DOI

https://doi.org/10.17858/jmisci.96395

IZ

https://izlik.org/JA79KD37PB

Cite

RIS / Bibtex
APA
Karadeniz, M., Eroğlu Pektaş, G., & Gözüyukarı, M. (2015). The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. Journal of Management and Information Science, 3(3), 66-74. https://doi.org/10.17858/jmisci.96395
AMA
1.Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. 2015;3(3):66-74. doi:10.17858/jmisci.96395
Chicago
Karadeniz, Mustafa, Güzide Eroğlu Pektaş, and Mustafa Gözüyukarı. 2015. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science 3 (3): 66-74. https://doi.org/10.17858/jmisci.96395.
EndNote
Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M (May 1, 2015) The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. Journal of Management and Information Science 3 3 66–74.
IEEE
[1]M. Karadeniz, G. Eroğlu Pektaş, and M. Gözüyukarı, “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”, JMISCI, vol. 3, no. 3, pp. 66–74, May 2015, doi: 10.17858/jmisci.96395.
ISNAD
Karadeniz, Mustafa - Eroğlu Pektaş, Güzide - Gözüyukarı, Mustafa. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science 3/3 (May 1, 2015): 66-74. https://doi.org/10.17858/jmisci.96395.
JAMA
1.Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. 2015;3:66–74.
MLA
Karadeniz, Mustafa, et al. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science, vol. 3, no. 3, May 2015, pp. 66-74, doi:10.17858/jmisci.96395.
Vancouver
1.Mustafa Karadeniz, Güzide Eroğlu Pektaş, Mustafa Gözüyukarı. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. 2015 May 1;3(3):66-74. doi:10.17858/jmisci.96395

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