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The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality

Year 2015, Volume: 3 Issue: 3, 66 - 74, 10.04.2015

Mustafa Karadeniz Güzide Eroğlu Pektaş Mustafa Gözüyukarı

Abstract

Marketing is the process of developing, pricing, promoting, and placing products, services, and ideas. The aim of social marketing is to inform the society and affect behavioural differences in individuals by using the mentioned marketing processes. In social marketing, the marketing concepts of profit and value mean the acceptance of a desired behaviour by the society. Social marketing can be used in many different areas such as promoting sportive activities, promoting life belt use, preventing violence against women, promoting school attendance of girls, and etc. Health sector is one of the areas in which social marketing is frequently used. Since obesity is becoming a major problem effecting both health and life quality, we can witness numerous social marketing campaigns developed for preventing obesity. In this research, the role of social marketing in creating obesity awareness and its effect to life quality of individuals is studied. Population consists of 289 people above the age of 18 who are selected by random sampling method. A public survey is used as data collecting method and factor analysis and reliability analysis are performed for the acquired data by using the SPSS package program. Moreover, the model structured for the study is tested through a LISREL structural equation modelling.

Keywords

Social marketing obesity life quality scale development

References

  • Andreasen, A.R., (1994). Social Marketing: Its Definition and Domain. Journal of Public Policy & Marketing, Vol. 13 (1), p. 108-114
  • Bayın, G., Akbulut, Y., (2012). The Use of Social Marketing In The Health Sector. Ankara Sağlık Bilimleri Dergisi, p. 53-72
  • Bayraktaroğlu, G., İlter, B., (2007). Social Marketing: Barriers and Suggestions. Ege Academic Review, 7(1), p. 117-132
  • Çokluk Ö., Şekercioğlu, G., Büyüköztürk, Ş., (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları. 2.Baskı, Ankara, Pegem Akademi, p.266
  • Durmuş, B., Yurtkoru, E.S., Çinko, M., (2011). Sosyal Bilimlerde SPSS’le Veri Analizi. 4.Baskı, Beta Yayınları, İstanbul.
  • Evans, W. D., Christoffel K. K., Necheles, J. W., Becker, A. B., (2010). Social Marketing as a Childhood Obesity Prevention Strategy., Obesityjournal, Volume 18, p. 23-26
  • Gegez, E., Pazarlama Araştırmaları (2007). 2.Baskı, İstanbul, Beta Basım Yayım, p.369
  • Grier, S., Bryant, C. A., Social Marketing in Public Health (2005). Annual Review Public Health, (26), p.319-339
  • http://www.ataturkuni.com/ow_userfiles/plugins/forum/attachment_1275_543ceb2f98dff 543ceb2a09d4d_ %C3%BCnite-10.pdf, Latest Access Time for the website is 12 January 2015.
  • http://www.saglik.gov.tr/SGGM/belge/1-16018/ilgili- gorseller--afisler-.html, Latest Access Time for the website is 12 January 2015.
  • http://www.sggm.saglik.gov.tr/belge/1-15742/ kampanya-hakkinda.html, Latest Access Time for the website is 12 January 2015.
  • http://www.trafik.gov.tr/SiteAssets/Trafik%20Kitaplık/kampanyalar/afis_brosur/afis/8.jpg, Latest Access Time for the website is 12 January 2015.
  • http://www.unicef.org/turkey/pr/_ge6.html, Latest Access Time for the website is 12 January 2015.
  • İlter, B., Bayraktaroğlu, G., (2007). Kar Amacı Gütmeyen Sosyal içerikli Pazarlama Uygulamaları:Sosyal Pazarlama. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, p. 49-64
  • Kalayci, Ş., (2010). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, 5.Baskı, Ankara, Asil Yayın, s.322
  • Karavelli, D., (2012). Yeni Medya Anlayışında Sosyal Pazarlama. Basılmamış Yüksek Lisans Tezi, Ege Üniversitesi Sosyal Bilimler Enstitüsü Genel Gazetecilik Anabilim Dalı, İzmir.
  • Kotler, P., Zaltman, G., (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35, p. 3-12
  • Kurtoğlu, S., (2007). Sosyal Pazarlama Kavramının Analizi. Sosyal Bilimler Dergisi, (1), p. 125-134
  • Tek, Ö. B., (2005). Modern Pazarlama İlkeleri, Birleşik Matbaacılık, İzmir.
  • Tükel, İ. B., (2008). Sosyal Pazarlama ve Reklam: Dergi Reklamlarına Yönelik Bir Analiz. Basılmamış Yüksek Lisans Tezi, Ege Üniversitesi, Sosyal Bilimler Enstitüsü, İzmir
  • Witkowski, T. H., (2007). Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy. Journal Of Macromarketing, Vol.27, No.2, p. 126-137

Year 2015, Volume: 3 Issue: 3, 66 - 74, 10.04.2015

Mustafa Karadeniz Güzide Eroğlu Pektaş Mustafa Gözüyukarı

Abstract

References

  • Andreasen, A.R., (1994). Social Marketing: Its Definition and Domain. Journal of Public Policy & Marketing, Vol. 13 (1), p. 108-114
  • Bayın, G., Akbulut, Y., (2012). The Use of Social Marketing In The Health Sector. Ankara Sağlık Bilimleri Dergisi, p. 53-72
  • Bayraktaroğlu, G., İlter, B., (2007). Social Marketing: Barriers and Suggestions. Ege Academic Review, 7(1), p. 117-132
  • Çokluk Ö., Şekercioğlu, G., Büyüköztürk, Ş., (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları. 2.Baskı, Ankara, Pegem Akademi, p.266
  • Durmuş, B., Yurtkoru, E.S., Çinko, M., (2011). Sosyal Bilimlerde SPSS’le Veri Analizi. 4.Baskı, Beta Yayınları, İstanbul.
  • Evans, W. D., Christoffel K. K., Necheles, J. W., Becker, A. B., (2010). Social Marketing as a Childhood Obesity Prevention Strategy., Obesityjournal, Volume 18, p. 23-26
  • Gegez, E., Pazarlama Araştırmaları (2007). 2.Baskı, İstanbul, Beta Basım Yayım, p.369
  • Grier, S., Bryant, C. A., Social Marketing in Public Health (2005). Annual Review Public Health, (26), p.319-339
  • http://www.ataturkuni.com/ow_userfiles/plugins/forum/attachment_1275_543ceb2f98dff 543ceb2a09d4d_ %C3%BCnite-10.pdf, Latest Access Time for the website is 12 January 2015.
  • http://www.saglik.gov.tr/SGGM/belge/1-16018/ilgili- gorseller--afisler-.html, Latest Access Time for the website is 12 January 2015.
  • http://www.sggm.saglik.gov.tr/belge/1-15742/ kampanya-hakkinda.html, Latest Access Time for the website is 12 January 2015.
  • http://www.trafik.gov.tr/SiteAssets/Trafik%20Kitaplık/kampanyalar/afis_brosur/afis/8.jpg, Latest Access Time for the website is 12 January 2015.
  • http://www.unicef.org/turkey/pr/_ge6.html, Latest Access Time for the website is 12 January 2015.
  • İlter, B., Bayraktaroğlu, G., (2007). Kar Amacı Gütmeyen Sosyal içerikli Pazarlama Uygulamaları:Sosyal Pazarlama. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, p. 49-64
  • Kalayci, Ş., (2010). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, 5.Baskı, Ankara, Asil Yayın, s.322
  • Karavelli, D., (2012). Yeni Medya Anlayışında Sosyal Pazarlama. Basılmamış Yüksek Lisans Tezi, Ege Üniversitesi Sosyal Bilimler Enstitüsü Genel Gazetecilik Anabilim Dalı, İzmir.
  • Kotler, P., Zaltman, G., (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35, p. 3-12
  • Kurtoğlu, S., (2007). Sosyal Pazarlama Kavramının Analizi. Sosyal Bilimler Dergisi, (1), p. 125-134
  • Tek, Ö. B., (2005). Modern Pazarlama İlkeleri, Birleşik Matbaacılık, İzmir.
  • Tükel, İ. B., (2008). Sosyal Pazarlama ve Reklam: Dergi Reklamlarına Yönelik Bir Analiz. Basılmamış Yüksek Lisans Tezi, Ege Üniversitesi, Sosyal Bilimler Enstitüsü, İzmir
  • Witkowski, T. H., (2007). Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy. Journal Of Macromarketing, Vol.27, No.2, p. 126-137
There are 21 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Mustafa Karadeniz This is me

Güzide Eroğlu Pektaş This is me

Mustafa Gözüyukarı This is me

Publication Date April 10, 2015
Published in Issue Year 2015 Volume: 3 Issue: 3

Cite

APA Karadeniz, M., Eroğlu Pektaş, G., & Gözüyukarı, M. (2015). The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. Journal of Management and Information Science, 3(3), 66-74. https://doi.org/10.17858/jmisci.96395
AMA Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. May 2015;3(3):66-74. doi:10.17858/jmisci.96395
Chicago Karadeniz, Mustafa, Güzide Eroğlu Pektaş, and Mustafa Gözüyukarı. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science 3, no. 3 (May 2015): 66-74. https://doi.org/10.17858/jmisci.96395.
EndNote Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M (May 1, 2015) The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. Journal of Management and Information Science 3 3 66–74.
IEEE M. Karadeniz, G. Eroğlu Pektaş, and M. Gözüyukarı, “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”, JMISCI, vol. 3, no. 3, pp. 66–74, 2015, doi: 10.17858/jmisci.96395.
ISNAD Karadeniz, Mustafa et al. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science 3/3 (May 2015), 66-74. https://doi.org/10.17858/jmisci.96395.
JAMA Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. 2015;3:66–74.
MLA Karadeniz, Mustafa et al. “The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality”. Journal of Management and Information Science, vol. 3, no. 3, 2015, pp. 66-74, doi:10.17858/jmisci.96395.
Vancouver Karadeniz M, Eroğlu Pektaş G, Gözüyukarı M. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality. JMISCI. 2015;3(3):66-74.
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