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COMPETITION ANALYSIS OF CONSUMER ELECTRONICS RETAILING NETWORKS IN TURKEY

Year 2016, , 241 - 250, 30.09.2016

Aykan Candemir , Erhan Zalluoglu Cihat Karsli , Asli Diyadin

https://doi.org/10.17261/Pressacademia.2016321981

Abstract

The competition in retail market structure has changed considerably in recent years with the effect of internet and online selling as well as changes in consumer needs & expectations. Although physical retail stores still have important place in the economy, online selling has grown up geometrically. The aim of this research is to identify the main actors and analyze the competition for consumer electronics in Turkey from a network perspective. So network connections are analyzed to see the big picture in competition for both traditional and online retailers. In the study, open source code program “Graphcommons (graphcommons.com)” will be used to prepare the network mapping and analyze five technology superstores and seven online retailers operating in the consumer electronics market in Turkey. The relations for both retail stores and e-commerce companies will be presented.


Keywords

Competition consumer electronics network mapping marketing networks

References

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Year 2016, , 241 - 250, 30.09.2016

Aykan Candemir , Erhan Zalluoglu Cihat Karsli , Asli Diyadin

https://doi.org/10.17261/Pressacademia.2016321981

Abstract

References

  • Annual Teknosa Report (2015), http://yatirimci.teknosa.com/Content/Files/teknosa2q2105irsunum.pdf, Access date::10.04.2016.
  • Brynjolfsson, E., Smith, M.D., (2000), Frictionless commerce? A comparison of Internet and conventional retailers. Management Science, 46 (4), 563–585.
  • Brynjolfsson, E., Smith, M.D., 2000. Frictionless commerce? A comparison of Internet and conventional retailers. Management Science 46 (4), 563–585.
  • Carré, F., Tilly, C. and Holgate, B. (2009), Competitive Strategies In The Us Retail Industry: Consequences For Jobs In Food And Consumer Electronics Stores, Industry Studies Working Paper:2009-05
  • Cassar. K. Swerdlow, F.S., Kim, H. and Johnson, M., (2000), Local commerce: Internet threat mandates brick-andmortar reconstruction, Jupiter Vision Report, 11 (3).
  • Chen, Z., Li, S.M., Ai, X., Liu, L., 2007. The performance of forecasting information sharing between traditional channel and e-channel. Service Systems and Service Management International Conference 9-11, 1–6.
  • Dean, D., Karabey, B.S., Stevens, A., Tansan, B., Tonguç, A.S., Vos, M.,(2013), How the Internet is Transforming the Turkish Economy, Boston Consulting Group, 25-26
  • Domingos, P.,& Richardson, M. (2001). Mining the network value of customers. In Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 57-66). ACM.
  • Euromonitor (2015), Consumer Electronics in Turkey, December .
  • Euromonitor (2015), Consumer Electronics: Trends and Outlook in 2020, September.
  • Gebhardt G.(2010), Financial, The Impact of the Internet onRetail Competition:Evidence from Technological Differences in Internet Access, Governance and Efficiency of Economic System Discussion Paper,November, No. 345.
  • http:// www.teknosa.com.tr;Access date:15.04.2016
  • http://en.webrazzi.com/2014/01/03/turkish-south-korean-partnership-n11-com-reaches-120m-usd-trade-volume-in-9-months/, Access date:12.04.2016 http://eticaretmag.com/turkiye-e-ticaret-perakende-pazar-buyuklugu-infografik/, Access date:10.04.2016.
  • http://temax.gfk.com/reports, Access date:10.04.2016 http://www.dol.com.tr/en/hepsiburada.html, Access date:13.04.2016 Hubenthal D. and Burr S. (2008), The New Competitive Strategy for Consumer Electronics Industry Leaders, Hubenthal Burr Associates.
  • Liu, Z., Li, M., & Kou, J. (2015). Selling information products: Sale channel selection and versioning strategy with network externality. International Journal of Production Economics, 166, 1-10.
  • Ponde, S., & Muley, A. (2015). A study on Growth Factors & Marketing Strategies of LG Electronics Consumer Durables Brand in Indian Markets.SIES Journal of Management, 11(1).
  • Porter, M.E. (2008). How Competitive Forces Shape Strategy, Harvard Business Review, pp. 23-33.
  • Sodhi M. and Lee S. (2007), An Analysis of Sources of Risk in the Consumer Electronics Industry. Journal of Operation Reseach Society, 58(11),1430–1439.
  • Teknosa (2016). Investor Presentation.http://yatirimci.teknosa.com/investor-and-analyst-presentations
  • Teknosa, http://yatirimci.teknosa.com/Content/Files/teknosa2q2105irsunum.pdf, Erişim Tarihi:10.04.2016
  • Tsay, A.A. and Agrawal, N., (2004). Channel conflict and coordination in the e-commerce age. Production and Operations Management 13 (1), 93–110.
  • Tsay, A.A., Agrawal, N., 2004. Channel conflict and coordination in the e-commerce age. Production and Operations Management 13 (1), 93–110.
  • TUIK (Turkish Statistical Institute) (2015). Information and Communication Technology (ICT) Usage Survey on Households and Individuals.
  • USAID, Network Mapping In Market Systems:Understanding And Visualizing Complex, Dynamic Systems, microREPORT #179, http://untappedmarkets.ca/files/2011/06/Guidelines_for_Network_Mapping.pdf, Access date:11.04.2016.
  • Yan R.L. (2010), Demand forecast information sharing in the competitive online and traditional retailers, Journal of Retailing and Consumer Services, 17 (5), 386–394.
  • Yan, R., 2008. Pricing strategy for companies with mixed online and traditional retailing distribution markets. Journal of Product & Brand Management 17 (1), 48–56. Yan, R., Pei, Z., 2009.
  • Yan, R., Pei, Z., 2009.; Retail services and firm profit in a dual-channel market. Journal of Retailing and Consumer Services 16 (4), 306–314.
There are 27 citations in total.

Details

Journal Section Articles
Authors

Aykan Candemir

Erhan Zalluoglu This is me

Cihat Karsli

Asli Diyadin

Publication Date September 30, 2016
Published in Issue Year 2016

Cite

APA Candemir, A., Zalluoglu, E., Karsli, C., Diyadin, A. (2016). COMPETITION ANALYSIS OF CONSUMER ELECTRONICS RETAILING NETWORKS IN TURKEY. Journal of Management Marketing and Logistics, 3(3), 241-250. https://doi.org/10.17261/Pressacademia.2016321981

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