CONSUMER PRIVACY IN INTERNET OF THINGS

Year 2017, , 251 - 258, 30.09.2017

Mehmet Marangoz , Ali Emre Aydin

https://doi.org/10.17261/Pressacademia.2017.487

Abstract

Purpose- This study aims to examine privacy
from a consumer point of view and in relation to the Internet of Things. 

Methodology- The concepts of Internet of Things
and consumer privacy are covered in this study. These two phenomena are
conceptually evaluated, and the relation between them are analyzed through
applications and examples.

Findings- The monitoring of people's daily
activities and recording of data about these activities cause concerns about
the privacy of personal data. Consumers are concerned about how and for what
purpose the data collected about them is being used.

Conclusion- Privacy concern can be an obstacle to consumers' adaptation to IoT
technologies. Moreover, it also affects consumers' attitudes towards a
particular product, brand or business. For this reason, all actors responsible
for the development of the IoT must be aware of the importance of consumer privacy.
These actors should show sensitivity to the protection of personal data and
consumer privacy as well. 

Keywords

Consumer, privacy, internet of things, personal data, concern

References

• Accenture, 2014, "The Internet of Things: The Future of Consumer Adoption", https://www.accenture.com/t20150624T211456__w__/usen/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_9/Accenture-Internet-Things.pdf (2017, February 05).
• Andersen, J., Rainie, L. 2014, "The Internet of Things Will Thrive by 2025", http://www.pewinternet.org/2014/05/14/internet-of-things/ (2017, February 05).
• Atzori, L., Iera, A., Morabito, G. 2010, "The Internet of Things: A Survey", Computer Networks, vol. 54, pp. 2787-2805.
• Blakesley, R. I., Yallop, C. A. 2015, "Consumer Perceptions About Digital Privacy and Online Data Sharing in the UK Insurance Sector, International Conference-Marketing From Information to Decision, 8th Edition.
• Brown, M., Muchira, R. 2004, "Investigating the Relationship Between Internet Privacy Concerns and Online Purchase Behavior", Journal of Electronic Conmmerce Research, vol. 5, no. 1, pp. 62-70.
• Cho, H., Rivera-Sanchez, M., Lim, S. S. 2009, "A Multinational Study on Online Privacy: Global Concerns and Local Responses", New Media & Society, vol. 11, no. 3, pp. 395-416.
• Cicibaş, H., Demir, A. K., 2016, "Integrating the Internet of Things (IoT) into Enterprises: Socio-Technical Issues and Guidelines", Yönetim Bilişim Sistemleri Dergisi, vol. 1, no. 3, pp. 106-117.
• Columbus, L., (2016, February 30). "Roundup of Internet of Things Forecasts and Market Estimates", Retrieved from https://www.forbes.com/sites/louiscolumbus/2016/11/27/roundup-of-internet-of-things-forecasts-and-market-estimates2016/#3177f8ba292d
• Dolgun, U., 2015, "Şeffaf Hapishane Yahut Gözetim Toplumu", 3. Edition, Ötüken, Ankara.
• Federal Trade Commission, "Internet of Things: Privacy & Security in a Connected World", https://www.ftc.gov/system/files/documents/reports/federal-trade-commission-staff-report-november-2013-workshop-entitled-internetthings-privacy/150127iotrpt.pdf (2017, February 06).
• Goodwin, C. 1991, "Privacy: Recognition of a Consumer Right", Journal of Public Policy & Marketing, vol. 10, no. 1, pp. 149-166.
• Groopman, J., Etlinger, S. 2015, "Consumer Perceptions of Privacy in the Internet of Things", Altimeter.
• Gubbi, J., Buyya, R., Marusic, S., Palaniswami, M. 2013, "Internet of Things (IoT): A Vision, Architectural Elements, and Future Directions." Future Generation Computer Systems, vol. 29, no. 7, pp. 1645-1660.
• Internet of Things Teddy Bear Leaked 2 Million Parent and Kids Message Recordings. Retrieved March 03, 2017, from https://motherboard.vice.com/en_us/article/internet-of-things-teddy-bear-leaked-2-million-parent-and-kids-message-recordings
• Jones, G. M. 1991, "Privacy: A Significant Marketing Issue for the 1990s", Journal of Public Policiy & Marketing, vol. 10, no. 1, pp. 133-148.
• Kansal, P. 2014, "Online Privacy Concerns and Consumer Reactions: Insights for Future Strategies", Journal of Indian Business Research, vol. 6, no. 3, pp. 190-212.
• Kumar, J. S., Patel, D. R. 2014, "A Survey on Internet of Things: Security and Privacy Issues", International Journal of Computer Applications, vol. 90, no. 11, pp. 20-26.
• Lee, I., Lee, K. 2015, "The Internet of Things (IoT): Applications, Investments, and Challenges for Enterprises", Business Horizons, vol. 58, pp. 431-440.
• Lucero, S. 2016, "IoT Platforms: Enabling the Internet of Things", IHS Technology Report.
• Lwin, M., Wirtz, J., Williams, D. J. 2007, "Consumer Online Privacy Concerns and Responses: A Power-Responsibility Equilibrium Perspective", Journal of the Academy of Marketing Science, no. 35, pp. 572-585.
• Miorandi, D., Sicari, S., De Pellegrini, F., Chlamtac, I. 2012, "Internet of Things: Vision, Applications and Research Challenges", Ad Hoc Networks, vol. 10, pp. 1497-1516.
• Miyazaki, D. A., Fernandez, A. 2001, "Consumer Perceptions of Privacy and Security Risks for Online Shopping", The Journal of Consumer Affairs, vol. 35, no. 1, pp. 27-44.
• Moscardelli, M. D., Divine, R. 2007, "Adolescents' Concern for Privacy When Using the Internet: An Empirical Analysis of Predictors and Relationships with Privacy-Protecting Behaviors", Family and Consumer Sciences Research Journal, vol. 35, no. 3, pp. 232-252.
• Newman, P. (2017, Feburary 20), "The Internet of Things 2017 Report: How the IoT is improving lives to transform the world", Retrieved from http://www.businessinsider.com/the-internet-of-things-2017-report-2017-1
• Peppet, R. S. 2014, "Regulating the Internet of Things: First Steps Toward Managing Discrimination, Privacy, Security, and Consent", Texas Law Review, vol. 93, no. 85, pp. 85-176.
• Phepls, J. D'Souza, G., Novak, G. 2001, "Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation", Journal of Interactive Marketing, vol. 15, no. 4, pp. 2-17.
• Roman, R., Zhou, J., Lopez, J. 2013, "On The Features and Challenges of Security and Privacy in Distributed Internet of Things", Computer Networks, vol. 57, pp. 2266-2279.
• Sheehan, B. K. 2002, "Toward a Typology of Internet Users and Online Privacy Concerns", The Information Society, vol. 18, no. 1, pp. 21-32.
• Sheehan, B. K., Hoy, G. M. 1999, "Flaming, Complaining, Abstaining: How Online Users Respond to Privacy", Journal of Advertising, vol. 28, no. 3, pp. 37-51.
• Sicari, S., Rizzardi, A., Grieco, L. A., Coen-Porisini, A. 2015, "Security, Privacy and Trust in Internet of Things: The Road Ahead", Computer Networks, vol. 76, pp. 146-164.
• Weber, H. R., 2010, "Internet of Things-New Security and Privacy Challenges", Computer Law & Security Review, vol. 26, pp. 23-30.
• Weinberg, B. D., Milne, G. R., Andonova, Y. G., Hajjat, F. M. 2015, "Internet of Things: Convenience vs. Privacy and Secrecy", Business Horizons, vol. 58, pp. 615-624.
• Wirtz, J., Lwin, O. M., Williams, D. J. 2007, "Causes and Consequences of Consumer Online Privacy Concern", International Journal of Service Industry Management, vol. 18, no. 4, pp. 326-348