A STRATEGIC APPROACH TO INNOVATION

Year 2017, , 290 - 300, 30.09.2017

Ebru Dogan

https://doi.org/10.17261/Pressacademia.2017.491

Abstract

Purpose- The aim of
this study is to examine the concept of strategic innovation - which includes a
strategic approach to innovation - within the framework of its antecedents, the
elements forming it and the advantages provided to the company. 

Methodology-
Theoretical analysis: Innovation has been analyzed from a strategic point
of view by examining the current literature extensively.

Findings- Along with
the impact of globalization and the emerging new technologies, companies must
manage the change by perceiving it as an opportunity to be able to sustain,
grow and compete in a rapidly changing environment and respond to change with
innovation. Innovation reflecting the perspective of companies on change
creates value through change. In today’s business world, there are true
opportunities for the ones that can manage the process of change well. At this
point, a company desiring to create value and maintain the sustainable
competitive advantage should use innovation strategically.

Conclusion- A
strategic perspective on innovation leads the organization to look at the whole
system beyond the product and the process in order to create value. Successful
companies in innovation deal with it in a holistic and systematic approach by
developing a fully integrated innovation strategy with its mission and
objectives and by making organizational culture and organizational systems
compatible with the strategy. Strategic innovation is a future-oriented concept
that contains a creative discovery. The strategic consideration of innovation
involves the use of appropriate strategic management techniques to increase the
impact of innovation activities on growth and performance of the company.

 

Keywords

Innovation, strategy, strategic innovation, strategic management, change

References

• Ahmed P.K. & Shepherd C.D. 2010, Innovation Management: Context, Strategies, Systems and Processes, 1st ed., Harlow: Pearson Education
• Anderson J. & Markides C. 2007, “Strategic Innovation at the Base of the Pyramid”, MIT Sloan Management Review, vol.49, no.1, pp. 83-88.
• Burgelman R.A., Christensen C.M. & Wheelwright S.C. 2004, 4th ed., Strategic Management of Technology and Innovation, Singapore:McGraw Hill.
• Clark, J. 1995, Managing Innovation and Change: People, Technology and Strategy, Thousand Oaks: Sage Publications.
• Dobni, C. B. 2008, “The DNA of Innovation”, Journal of Busıness Strategy, vol.29, no.2, pp.43-50.
• Drejer, A. 2006, “Strategic Innovation: A New Perspective on Strategic Management”, Handbook of Business Strategy, vol.7, no.1, pp.143147.
• Drucker, P. F. 1985, Innovation and Entrepreneurship, London: Hinemann.
• Eppink, E. J. (1995). Strategic Innovation, Joumal of Strategic Change, vol.4, pp.155-160.
• Francis, D. & Bessant, J. 2006, “Targeting Innovation and Implications for Capability Development”, Technovation, vol.25, no.3, pp.171-183.
• Govindarajan, V. & Trimble, C. 2004, “Strategic Innovation and the Science of Learning”, MIT Sloan Management Review, vol.45, no.2, pp.67-75.
• Govindarajan, V. & Trimble, C. 2005, “Organizational DNA for Strategic Innovation”, California Management Review, vol.47, no.3, pp. 47-76.
• Hamel, G. 1996, “Strategy as Revolution”, Harvard Business Review, vol.74, no.4, pp.69–71.
• Hamel, G. 1998, “Strategy Innovation and the Quest for Value”, Sloan Management Review, vol.39, no.2, pp.7–14.
• Keupp, M. M., Palmié, M. & Gassmann, O. 2012, “The Strategic Management of Innovation: A Systematic Review and Paths for Future Research”, International Journal of Management Reviews, vol.14, pp.367-390.
• Kodama, M. 2003, “Strategic Innovation in Traditional Big Business: Case Studies of Two Japanese Companies”, Organization Studies, vol.24, no.2, pp.235-268.
• Markides, C. 1997, “Strategic Innovation”, Sloan Management Review, Spring, vol.38, no.5, pp.9-23.
• Markides, C. C. & Anderson, J. 2006, “Creativity Is Not Enough: ICT-enabled Strategic Innovation”, European Journal of Innovation Management, vol.9, no.2, pp.129-148.
• Moeller, M., Stolla, C. & Doujak, A. 2008, Strategic Innovation: Building New Growth Businesses, Neuwaldegg.
• Nadler, D. A. & Tushman, M. L. 1999, “The Organization of the Future: Strategic Imperatives and Core Competencies for the 21st Century”, Organizational Dynamics, vol.28, no.1, pp.45-60.
• Nag, R., Hambrick, D. C. & Chen, M. 2007, “What Is Strategic Management, Really? Inductive Derivation of a Consensus Definition of the Field”, Strategic Management Journal, vol.28, no.9, pp.935-955.
• OECD & Eurostat. 2005, Oslo Manual: Guidelines For Collecting and Interpreting Innovation Data, Third Ed., OECD Publishing.
• Panne, G., Beers, C. & Kleinknecht, A. 2003, “Success and Failure of Innovation: A Literature Review”, International Journal of Innovaiıon Management, vol.7, no.3, pp.1-30.
• Pitt, M. & Clarke, K. 1999, “Competing on Competence: A Knowledge Perspective on the Management of Strategic Innovation”, Technology Analysis & Strategic Management, vol.11, no.3, pp.301-316.
• Preda, G. 2013, “The İnfluence of Entrepreneurial Orientation and Market-Based Organizational Learning on The Firm’s Strategic İnnovation Capability”, Management & Marketing Challenges for the Knowledge Society, vol.8, no.4, pp.607-622.
• Sammut-Bonnici, T. & Paroutis, S. 2013, “Developing a Dominant Logic of Strategic Innovation”, Management Research Review, vol.36, no.10, pp.924-938.
• Schroeder, H. 2013, “Strategic Innovation for Business Performance: The Art and Science of Transformation”, Technology Innovation Management Review, September, pp.6-12.
• Schlegelmilch, B. B., Diamantopoulas, A. & Kreuz, P. 2003, “Strategic Innovation: The Construct, It’s Drivers and Its Strategic Outcomes”, Journal of Strategic Marketing, vol.11, pp.117-132.
• Snyder, N. T. & Deborah, L. D. 2003, Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization, San Francisco: Jossey Bass.
• Stewart, I. & Fenn, P. 2006, “Strategy: The Motivation for Innovation”, Construction Innovation, vol.6, pp.173-185.
• Styles, C. & Goddard, J. 2004, “Spinning the Wheel of Strategic Innovation”, Business Strategy Review, vol.15, no.2, pp.63-72.
• Tidd, J. & Bessant, J. 2014, Strategic Innovation Management, West Suusex: John Wiley&Sons. Wood, R.C. 2007, “How Strategic Innovation Really Gets Started”, Strategy & Leadership, vol.35, no.1, pp.21-29.