EVALUATION OF THE INTENTION OF USING PRODUCTS WITH INTERNET OF THINGS WITHIN THE CONTEXT OF TECHNOLOGY ACCEPTANCE MODEL

Year 2018, , 41 - 54, 30.03.2018

Ece Pazvant Emel Faiz

https://doi.org/10.17261/Pressacademia.2018.806

Abstract

Purpose-  Developments in information technology and
digital arena have opened the way for many new applications that will
facilitate everyday life. It is important for producers to know the reasons
behind acceptance, use and rejection of these new applications. The purpose of
this study is to examine the basic factors behind the intention of using
products with internet of things technology that are new to our life within the
technology acceptance model.  

Methodology- The
Multiple Regression Analysis was employed in this study to test the proposed
hypotheses with the questionnaires sampled from 453 individuals living in
Düzce/Turkey.

Findings-  It is seen that there is a strong correlation
between attitude and intention among perceived usefulness, ease of use,
attitude and intention variables examined in the study. In addition, perceived
ease of use is concluded to have positive and significant effects on perceived
usefulness and attitudes while the variable of perceived usefulness has the
same effect on attitude and intention.  Conclusion- The findings of this study
not only contribute to theoretical aspects, but also arise practical issues for
smart durable goods sellers.  

Keywords

Internet of things, technology acceptance model, attitude intention of use, regression analysis, mediator effect

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