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Year 2016, Volume: 3 Issue: 3, 251 - 271, 30.09.2016

Mutlu Yuksel Avcilar , Banu Kulter Demirgunes

https://doi.org/10.17261/Pressacademia.2016321982

Abstract

References

  • Amichai-Hamburger, Y., 2002, “Internet and Personality”, Computers in Human Behavior, 18(1), 1-10.
  • Anolli, L., D. Villani and Riva, G., 2005, “Personality of People Using Chat: An Online Research”, CyberPsychology & Behavior, 8(1), 89-95.
  • Bachrach, Y., M. Koinski, T. Grapel, P. Kohli and D. Stillwell, 2012, “Personality and Patterns of Facebook Usage”, Web Science 12, June (2224), Evanston, IL, USA.
  • Basilisco, R. and C. Kyung, 2015, “Uses and Gratification Motivation for Using Facebook and the Impact of Facebook Usage on Social Capital and Life Satisfaction among Filipino Users”, International Journal of Software Engineering and Its Applications, 9(4), 181-194.
  • Bazarova, N.N. and Y.H. Choi, 2014, “Self-Disclosure in Social Media: Extending the Functional Approach to Disclosure Motivations and Characteristics on Social Network Sites”, Journal of Communication, 64, 437-453.
  • Benet-Martinez, V. and O.P. John, 1998, “Loscinco Grandes across Cultures and Ethnic Groups: Multitrait Multimethod Analysis of the Big Five in Spanish and English”, Journal of Personality and Social Psychology, 75, 729-750.
  • Biçer, S., 2014, “Akademisyenlerin Sosyal Ağlarda Bulunma Motivasyonları: Facebook Örneği”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 40, 59-80.
  • Bogers, T. and R. Wernersen, 2014, “How Social are Social New Sites? Exploring the Motivations for Using Reddit.com,” Proc, iConference, 329-344.
  • Boyd, D., S. Golder and G. Lotan, 2010, “Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter”, Proc, 43rd Hawaii International Conference on System Sciences (HCISS-43), Poipu, Kauai, 5-8 January, 1-10.
  • Brandtzaeg, P.B. and J. Heim, 2009, “Why People Use Social Networking Sites”, Lecture Notes in Computer Science, 5621, 143-152.
  • Brandtzaeg, P.B., 2010, “Towards a Unified Media-User Typology (MUT): A Meta –Analysis and Review of the Research Literature on Media-User Typologies”, Computers in Human Behavior, 26(5), 940-956.
  • Chen, X. and S. Sin, 2013, “Misinformation? What of it? Motivations and Individual Differences in Misinformation Sharing and Social Media”, ASIST, November, 1-6.
  • Chin, W., 1998, “Commentary: Issues and Opinion on Structural Equation Modeling”, MIS Quarterly, 22, 7-16.
  • Colas, P., T. Gonza’lez and J. Pablos, 2013, “Young People and Social Networking: Motivations and Preferred Use”, Scientific Journal of Media Education, 40, 15-23.
  • Correa, T., A.W. Hinsleyand and H.G. Zuniga, 2010, “Who Interacts on the Web? The Intersection of Users’ Personality and Social Media Use”, Computers in Human Behavior, 26(2), 247-253.
  • Costa, P.T. and R.R. McCrae, 1995, “Domains and Facets: Hierarchical Personality Assessment Using the Revised Neo Personality Inventory”, Journal of Personality Assessment, 64(1), 21-30.
  • Dutton, W.H., E.J. Helsper and M.M. Gerber, 2009, “Oxford Internet Survey 2009 Report: The Internet in Britain”, Oxford: Oxford Internet Institute, University of Oxford, http://microsites,oii,ox,ac,uk/oxis/publications.
  • Emerson, R.M., 1987, “Toward a Theory of Value in Social Exchange”, in K.S. Cook (Edt.), Social Exchange Theory, Sage, Newbury Park.
  • Fornell, C. and D.F. Larcker, 1981, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, (18), 39-50.
  • Goldberg, L.R., 1990, “An Alternative Description of Personality: The Big-Five Factor Structure”, Journal of Personality and Social Psychology, 59(6), 1216-1229.
  • Hacıefendioğlu, Ş., 2014, “Sosyal Medyanın Marka Bağlılığına Etkisi Üzerine Bir Araştırma”, Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 28, 59-70.
  • Hair, J.F., G.T.M. Hult, C. Ringle, and M. Sarstedt, 2014, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage Publications.
  • Hallikainen, P., 2015, “Why People Use Social Media Platforms: Exploring the Motivations and Consequences of Use”, Lecture Notes in Information Systems and Organizations, 5, 9-17.
  • Henseler, J., C.M. Ringle and R.R. Sinkovics, 2009, “The Use of Partial Least Squares Path Modeling in International Marketing”, Advances in International Marketing, (20), 277-320.
  • Hew, K.F. and N. Hara, 2007, “Knowledge Sharing in Online Environments: A Qualitative Case Study”, Journal of the American Society for Information Science and Technology, 58, 2310-2324.
  • Hills, P. and M. Argyle, 2003, “Use of Internet and their Relationships with Individual Differences in Personality”, Computers in Human Behavior, 19(1), 59-70.
  • Jansen, B.J., K. Sobel and G. Cook, 2011, “Classifying Ecommerce Information Sharing Behavior by Youths on Social Networking Sites”, Journal of Information Science, 37, 120-136.
  • Jere, M.G. and S.V. Davis, 2011, “An Application of Uses and Gratifications Theory to Compare Consumer Motivations for Magazine and Internet Usage among South African Women’s Magazine Readers”, Southern African Business Review, 15(1), 1-27.
  • Joinson, A.N., 2008, “Looking at, Looking up or Keeping up with People? Motives and Use of Facebook, Proc, The Twenty-sixth Annual SIGCHI Conference on Human Factors in Computing Systems, Italy, Florence.
  • Kalmus, V., A. Realo and A. Siibak, 2011, “Motives for Internet Use and their Relationships with Personality Traits and Socia-Demographic Factors”, TRAMES, 15(65/60), 385-403.
  • Kamiloğlu, F. and Ö.U. Yurttaş, 2014, “Sosyal Medyanın Bilgi Edinme ve Kişisel Gelişim Sürecine Katkısı ve Lise Öğrencileri Üzerine Bir Alan Çalışması”, İletişim: Galatasaray Üniversitesi İletişim Dergisi, Aralık, 129-150.
  • Kietzman, J.H., K. Hermkens, I.P. McCarthy and B.S. Silvestre, 2011, “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media”, Business Horizons, 54(3), 241-251.
  • Kim, W., O.R. Sang and W. Lee, 2010, “On Social Web Sites”, Information Systems, 35, 215-236.
  • Kurtuluş, S., E. Özkan and S. Öztürk, 2015, “How Do Social Media Users in Turkey Differ in Terms of Their Use Habits and Preferences?” International Journal of Business and Information, 10(3), 337-364.
  • Kuss, D.J. and M.D. Griffiths, 2011 “Online Social Networking and Addiction- A Review of Psychological Literature”, Journal of Environmental Research and Public Health, 8, 3528-3552.
  • Landers, R.N. and J.W. Lounsbury, 2006, “An Investigation of Big Five and Narrow Personality Traits in Relation to Internet Usage”, Computers in Human Behavior, 22(2), 283-293.
  • Lin, K. and H. Lu, 2011, “Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory”, Computers and Human Behavior, 27, 1152-1161.
  • Madran, C. and T. Akdoğan, 2010, “Satıcıların Kişilikleri ile Performanslarının İlişkisi: Beş Faktör Kişilik Modeline Göre Bir Analiz”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(1), 366-381.
  • McCrae, R.R. and P.T. Costa, 1989, “Reinterpreting the Myers-Brings Type Indicator from the Perspective of the Five-Factor Model of Personality”, Journal of Personality, 57, 17-40.
  • McCrae, R.R., 1992, “The Five-Factor Model: Issues and Applications, Journal of Personality, 60(2), 175-215.
  • Muscanell, N.L. and E. Rosanna, 2012, “Make New Friends or Keep the Old: Gender and Personality Differences in Social Networking Use”, Computers in Human Behavior, 28, 107-112.
  • Pai, P. and D. Arnott, 2015, “User Adoption of Social Networking Sites: Eliciting Uses and Gratifications through a Means-End Approach”, Computers and Human Behavior, 29, 1039-1053.
  • Ringle, C. M., S. Wende and J.M. Becker, 2015, SmartPLS 3, Boenningstedt: SmartPLS GmbH
  • Ross, C., E.S. Orr, M. Sisic, J.M. Arseneault, M.G. Simmering and R.R. Orr, 2009, “Personality and Motivations Associated with Facebook Use”, Computers in Human Behavior, 25, 578-586.
  • Ryan, T. and S. Xenos, 2011, “Who Uses Facebook? An Investigation into the Relationship between the Big Five, Shyness, Narcissism, Loneliness and Facebook Usage”, Computers in Human Behavior, 27(5), 1658-1664.
  • Sheldon, P., 2008, “Students Favorite: Facebook and Motives for its Use”, Southwestern Mass Communication Journal, Spring, 39-53.
  • Stephen, A.T. and O. Toubia, 2010, “Delivering Value from Social Commerce Networks”, Journal of Marketing, Research, 47(2), 215-228.
  • Swickert, R., J.B. Hittner, J.J. Harris and J.A. Herring, 2002, “Relationships among Internet Use, Personality and Social Support”, Computers in Human Behavior, 18(4), 437-451.
  • Syn, S.Y. and S. Oh, 2015, “Why do Social Network Site Users Share Information on Facebook and Twitter?” Journal of Information Science, 41(5), 553-569.
  • Tatlıoğlu, K., 2014, “Üniversite Öğrencilerinin Beş Faktör Kişilik Kuramına Göre Kişilik Özellikleri Alt Boyutlarının Bazı Değişkenlere Göre İncelenmesi”, Tarih Okulu Dergisi, 7(XVII), 939-971.
  • Tektaş, N., 2014, “Üniversite Öğrencilerinin Sosyal Ağları Kullanmalarına Yönelik Bir Araştırma”, Tarih Okulu Dergisi, 7(XVII), 851-870.
  • Tenenhaus, M., 2008, “Component-Based Structural Equation Modeling”, Total Quality Management & Business Excellence, 19, 871-886.
  • Ting-Peng, L. and T. Efram, 2012, “Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce, International Journal Electronic Commerce, 16, 5-14.
  • Tuten, T.L. and M. Bosnjak, 2001, “Understanding the Differences in Web Usage: The Role of Need for Cognition and the Five Factor Model of Personality”, Social Behavior and Personality: An International Journal, 29(4), 391-398.
  • Vinzi, V.E., L. Trinchera and S. Amato, 2010, “PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement”, in Handbook of Partial Least Squares, Springer, Berlin Heidelberg.
  • Vural, B. and M. Akıncı, 2010, “Yeni Bir İletişim Ortamı Olarak Sosyal Medya: Ege Üniversitesi İletişim Fakültesine Yönelik Bir Araştırma”, Journal of Yasar University, 20(5), 3348-3382.
  • Zhao, D. and M.B. Rosson, 2009, “How and Why People Twitter: The Role that micro-blogging Plays in Information Communication at Work”, Proc, ACM 2009, International Conference of Supporting Group Work, Sanibel Island, 243-252.

ANALYZING THE EFFECTS OF PERSONALITY TRAITS ON MOTIVATIONS FOR USING SOCIAL MEDIA

Year 2016, Volume: 3 Issue: 3, 251 - 271, 30.09.2016

Mutlu Yuksel Avcilar , Banu Kulter Demirgunes

https://doi.org/10.17261/Pressacademia.2016321982

Abstract

Social media is an Internet-based application built on the technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. This computer mediated communication mediums allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, view and traverse their list of connections within the system. Individuals use this medium to share thoughts, ideas, experiments, information, and experiences. Therefore, individuals can generate and exchange content via social media. In recent years, more and more individuals have adopted and used social media applications more rapidly, due to the widespread use of the internet-connected smart phones. Thus, why usage level of social media has grown rapidly and what specific factors motivate individuals to use these applications has become an important research subject.  This study focuses on the motivations of individuals for using social media in accordance with personality traits. The study examines the relationships between Five Factor Personality Traits and motivations for using social media. The analysis results reveal that personality traits have important effects on motivations for using social media. Especially, extraversion, openness to experience, and conscientiousness dimensions have statistically significant effects on all motivations for using social media.

Keywords

Social media Uses and gratifications theory Motivations for using social media Five-factor model of personality

References

  • Amichai-Hamburger, Y., 2002, “Internet and Personality”, Computers in Human Behavior, 18(1), 1-10.
  • Anolli, L., D. Villani and Riva, G., 2005, “Personality of People Using Chat: An Online Research”, CyberPsychology & Behavior, 8(1), 89-95.
  • Bachrach, Y., M. Koinski, T. Grapel, P. Kohli and D. Stillwell, 2012, “Personality and Patterns of Facebook Usage”, Web Science 12, June (2224), Evanston, IL, USA.
  • Basilisco, R. and C. Kyung, 2015, “Uses and Gratification Motivation for Using Facebook and the Impact of Facebook Usage on Social Capital and Life Satisfaction among Filipino Users”, International Journal of Software Engineering and Its Applications, 9(4), 181-194.
  • Bazarova, N.N. and Y.H. Choi, 2014, “Self-Disclosure in Social Media: Extending the Functional Approach to Disclosure Motivations and Characteristics on Social Network Sites”, Journal of Communication, 64, 437-453.
  • Benet-Martinez, V. and O.P. John, 1998, “Loscinco Grandes across Cultures and Ethnic Groups: Multitrait Multimethod Analysis of the Big Five in Spanish and English”, Journal of Personality and Social Psychology, 75, 729-750.
  • Biçer, S., 2014, “Akademisyenlerin Sosyal Ağlarda Bulunma Motivasyonları: Facebook Örneği”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 40, 59-80.
  • Bogers, T. and R. Wernersen, 2014, “How Social are Social New Sites? Exploring the Motivations for Using Reddit.com,” Proc, iConference, 329-344.
  • Boyd, D., S. Golder and G. Lotan, 2010, “Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter”, Proc, 43rd Hawaii International Conference on System Sciences (HCISS-43), Poipu, Kauai, 5-8 January, 1-10.
  • Brandtzaeg, P.B. and J. Heim, 2009, “Why People Use Social Networking Sites”, Lecture Notes in Computer Science, 5621, 143-152.
  • Brandtzaeg, P.B., 2010, “Towards a Unified Media-User Typology (MUT): A Meta –Analysis and Review of the Research Literature on Media-User Typologies”, Computers in Human Behavior, 26(5), 940-956.
  • Chen, X. and S. Sin, 2013, “Misinformation? What of it? Motivations and Individual Differences in Misinformation Sharing and Social Media”, ASIST, November, 1-6.
  • Chin, W., 1998, “Commentary: Issues and Opinion on Structural Equation Modeling”, MIS Quarterly, 22, 7-16.
  • Colas, P., T. Gonza’lez and J. Pablos, 2013, “Young People and Social Networking: Motivations and Preferred Use”, Scientific Journal of Media Education, 40, 15-23.
  • Correa, T., A.W. Hinsleyand and H.G. Zuniga, 2010, “Who Interacts on the Web? The Intersection of Users’ Personality and Social Media Use”, Computers in Human Behavior, 26(2), 247-253.
  • Costa, P.T. and R.R. McCrae, 1995, “Domains and Facets: Hierarchical Personality Assessment Using the Revised Neo Personality Inventory”, Journal of Personality Assessment, 64(1), 21-30.
  • Dutton, W.H., E.J. Helsper and M.M. Gerber, 2009, “Oxford Internet Survey 2009 Report: The Internet in Britain”, Oxford: Oxford Internet Institute, University of Oxford, http://microsites,oii,ox,ac,uk/oxis/publications.
  • Emerson, R.M., 1987, “Toward a Theory of Value in Social Exchange”, in K.S. Cook (Edt.), Social Exchange Theory, Sage, Newbury Park.
  • Fornell, C. and D.F. Larcker, 1981, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, (18), 39-50.
  • Goldberg, L.R., 1990, “An Alternative Description of Personality: The Big-Five Factor Structure”, Journal of Personality and Social Psychology, 59(6), 1216-1229.
  • Hacıefendioğlu, Ş., 2014, “Sosyal Medyanın Marka Bağlılığına Etkisi Üzerine Bir Araştırma”, Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 28, 59-70.
  • Hair, J.F., G.T.M. Hult, C. Ringle, and M. Sarstedt, 2014, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage Publications.
  • Hallikainen, P., 2015, “Why People Use Social Media Platforms: Exploring the Motivations and Consequences of Use”, Lecture Notes in Information Systems and Organizations, 5, 9-17.
  • Henseler, J., C.M. Ringle and R.R. Sinkovics, 2009, “The Use of Partial Least Squares Path Modeling in International Marketing”, Advances in International Marketing, (20), 277-320.
  • Hew, K.F. and N. Hara, 2007, “Knowledge Sharing in Online Environments: A Qualitative Case Study”, Journal of the American Society for Information Science and Technology, 58, 2310-2324.
  • Hills, P. and M. Argyle, 2003, “Use of Internet and their Relationships with Individual Differences in Personality”, Computers in Human Behavior, 19(1), 59-70.
  • Jansen, B.J., K. Sobel and G. Cook, 2011, “Classifying Ecommerce Information Sharing Behavior by Youths on Social Networking Sites”, Journal of Information Science, 37, 120-136.
  • Jere, M.G. and S.V. Davis, 2011, “An Application of Uses and Gratifications Theory to Compare Consumer Motivations for Magazine and Internet Usage among South African Women’s Magazine Readers”, Southern African Business Review, 15(1), 1-27.
  • Joinson, A.N., 2008, “Looking at, Looking up or Keeping up with People? Motives and Use of Facebook, Proc, The Twenty-sixth Annual SIGCHI Conference on Human Factors in Computing Systems, Italy, Florence.
  • Kalmus, V., A. Realo and A. Siibak, 2011, “Motives for Internet Use and their Relationships with Personality Traits and Socia-Demographic Factors”, TRAMES, 15(65/60), 385-403.
  • Kamiloğlu, F. and Ö.U. Yurttaş, 2014, “Sosyal Medyanın Bilgi Edinme ve Kişisel Gelişim Sürecine Katkısı ve Lise Öğrencileri Üzerine Bir Alan Çalışması”, İletişim: Galatasaray Üniversitesi İletişim Dergisi, Aralık, 129-150.
  • Kietzman, J.H., K. Hermkens, I.P. McCarthy and B.S. Silvestre, 2011, “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media”, Business Horizons, 54(3), 241-251.
  • Kim, W., O.R. Sang and W. Lee, 2010, “On Social Web Sites”, Information Systems, 35, 215-236.
  • Kurtuluş, S., E. Özkan and S. Öztürk, 2015, “How Do Social Media Users in Turkey Differ in Terms of Their Use Habits and Preferences?” International Journal of Business and Information, 10(3), 337-364.
  • Kuss, D.J. and M.D. Griffiths, 2011 “Online Social Networking and Addiction- A Review of Psychological Literature”, Journal of Environmental Research and Public Health, 8, 3528-3552.
  • Landers, R.N. and J.W. Lounsbury, 2006, “An Investigation of Big Five and Narrow Personality Traits in Relation to Internet Usage”, Computers in Human Behavior, 22(2), 283-293.
  • Lin, K. and H. Lu, 2011, “Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory”, Computers and Human Behavior, 27, 1152-1161.
  • Madran, C. and T. Akdoğan, 2010, “Satıcıların Kişilikleri ile Performanslarının İlişkisi: Beş Faktör Kişilik Modeline Göre Bir Analiz”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(1), 366-381.
  • McCrae, R.R. and P.T. Costa, 1989, “Reinterpreting the Myers-Brings Type Indicator from the Perspective of the Five-Factor Model of Personality”, Journal of Personality, 57, 17-40.
  • McCrae, R.R., 1992, “The Five-Factor Model: Issues and Applications, Journal of Personality, 60(2), 175-215.
  • Muscanell, N.L. and E. Rosanna, 2012, “Make New Friends or Keep the Old: Gender and Personality Differences in Social Networking Use”, Computers in Human Behavior, 28, 107-112.
  • Pai, P. and D. Arnott, 2015, “User Adoption of Social Networking Sites: Eliciting Uses and Gratifications through a Means-End Approach”, Computers and Human Behavior, 29, 1039-1053.
  • Ringle, C. M., S. Wende and J.M. Becker, 2015, SmartPLS 3, Boenningstedt: SmartPLS GmbH
  • Ross, C., E.S. Orr, M. Sisic, J.M. Arseneault, M.G. Simmering and R.R. Orr, 2009, “Personality and Motivations Associated with Facebook Use”, Computers in Human Behavior, 25, 578-586.
  • Ryan, T. and S. Xenos, 2011, “Who Uses Facebook? An Investigation into the Relationship between the Big Five, Shyness, Narcissism, Loneliness and Facebook Usage”, Computers in Human Behavior, 27(5), 1658-1664.
  • Sheldon, P., 2008, “Students Favorite: Facebook and Motives for its Use”, Southwestern Mass Communication Journal, Spring, 39-53.
  • Stephen, A.T. and O. Toubia, 2010, “Delivering Value from Social Commerce Networks”, Journal of Marketing, Research, 47(2), 215-228.
  • Swickert, R., J.B. Hittner, J.J. Harris and J.A. Herring, 2002, “Relationships among Internet Use, Personality and Social Support”, Computers in Human Behavior, 18(4), 437-451.
  • Syn, S.Y. and S. Oh, 2015, “Why do Social Network Site Users Share Information on Facebook and Twitter?” Journal of Information Science, 41(5), 553-569.
  • Tatlıoğlu, K., 2014, “Üniversite Öğrencilerinin Beş Faktör Kişilik Kuramına Göre Kişilik Özellikleri Alt Boyutlarının Bazı Değişkenlere Göre İncelenmesi”, Tarih Okulu Dergisi, 7(XVII), 939-971.
  • Tektaş, N., 2014, “Üniversite Öğrencilerinin Sosyal Ağları Kullanmalarına Yönelik Bir Araştırma”, Tarih Okulu Dergisi, 7(XVII), 851-870.
  • Tenenhaus, M., 2008, “Component-Based Structural Equation Modeling”, Total Quality Management & Business Excellence, 19, 871-886.
  • Ting-Peng, L. and T. Efram, 2012, “Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce, International Journal Electronic Commerce, 16, 5-14.
  • Tuten, T.L. and M. Bosnjak, 2001, “Understanding the Differences in Web Usage: The Role of Need for Cognition and the Five Factor Model of Personality”, Social Behavior and Personality: An International Journal, 29(4), 391-398.
  • Vinzi, V.E., L. Trinchera and S. Amato, 2010, “PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement”, in Handbook of Partial Least Squares, Springer, Berlin Heidelberg.
  • Vural, B. and M. Akıncı, 2010, “Yeni Bir İletişim Ortamı Olarak Sosyal Medya: Ege Üniversitesi İletişim Fakültesine Yönelik Bir Araştırma”, Journal of Yasar University, 20(5), 3348-3382.
  • Zhao, D. and M.B. Rosson, 2009, “How and Why People Twitter: The Role that micro-blogging Plays in Information Communication at Work”, Proc, ACM 2009, International Conference of Supporting Group Work, Sanibel Island, 243-252.
There are 57 citations in total.

Details

Journal Section Articles
Authors

Mutlu Yuksel Avcilar

Banu Kulter Demirgunes

Publication Date September 30, 2016
Published in Issue Year 2016 Volume: 3 Issue: 3

Cite

APA Avcilar, M. Y., & Demirgunes, B. K. (2016). ANALYZING THE EFFECTS OF PERSONALITY TRAITS ON MOTIVATIONS FOR USING SOCIAL MEDIA. Journal of Management Marketing and Logistics, 3(3), 251-271. https://doi.org/10.17261/Pressacademia.2016321982

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