RELATIONSHIP AMONG BIG FIVE PERSONALITY TRAITS, COMPULSIVE BUYING AND VARIETY SEEKING

Year 2017, Volume: 4 Issue: 3, 217 - 223, 30.09.2017

Aysel Ercis Musa Unalan

https://doi.org/10.17261/Pressacademia.2017.483

Abstract

Purpose- This study
examined associations among the Big Five personality dimensions and compulsive
buying tendency and variety seeking tendency in Erzurum.

Methodology-
Participants (n=389) completed a
survey that included measures of personality, compulsive buying and variety
seeking. Findings- The results
revealed that four personality traits (extraversion, agreeableness,
conscientiousness, and openness to experience) were positively correlated with
variety seeking tendency. Extraversion was positively related with compulsive
buying tendency, and conscientiousness was negatively related with CBT.
Finally, compulsive buying tendency was positively related with variety seeking
tendency.

Conclusion- Six of
eleven hypotheses are accepted in our model. Our study shows that the
perception levels of participants in the way of variables, the highest-valued
personality factors are agreeableness and conscientiousness, while the
lowest-valued personality trait is emotional stability. The perception level of
compulsive buying tendency is very low. However, the perception level of
variety seeking is high.
 

Keywords

Big five personality, compulsive buying, variety seeking

References

• Billieux, J., L. Rochat, M. M. L. Rebetez, and M. Van der Linden. 2008. Are all facets of impulsivity related to self-reported compulsive buying behavior? Personality and Individual Differences 44 (6):1432-1442.
• Bozionelos, N. 2004. The big five of personality and work involvement. Journal of Managerial Psychology 19 (1):69-81.
• Celik, S., A. Hasan, and A. BAŞAL. 2012. Predictive role of personality traits on internet addiction. Turkish Online Journal of Distance Education 13 (4).
• Chien‐Huang, L., and L. Hung‐Chou. 2012. Effects of mood states on variety seeking: The moderating roles of personality. Psychology & Marketing 29 (3):157-166.
• Chudzikowski, K., G. Fink, W. Mayrhofer, and L. A. Migliore. 2011. Relation between big five personality traits and Hofstede's cultural dimensions: Samples from the USA and India. Cross Cultural Management: An International Journal 18 (1):38-54.
• Dant, R. P., S. K. Weaven, and B. L. Baker. 2013. Influence of personality traits on perceived relationship quality within a franchiseefranchisor context. European Journal of Marketing 47 (1/2):279-302.
• Desarbo, W. S., and E. A. Edwards. 1995. Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology 5 (3):231-262.
• Dittmar, H. 2005. Compulsive buying–a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology 96 (4):467-491.
• Fayez, M., and A. Labib. 2016. Investigating the effect of the" big five" personality dimensions on compulsive buying behavior of Egyptian consumers. Journal of Business and Retail Management Research 10 (3).
• Fishbach, A., R. K. Ratner, and Y. Zhang. 2011. Inherently loyal or easily bored?: Nonconscious activation of consistency versus varietyseeking behavior. Journal of Consumer Psychology 21 (1):38-48.
• Gosling, S. D., P. J. Rentfrow, and W. B. Swann. 2003. A very brief measure of the Big-Five personality domains. Journal of Research in personality 37 (6):504-528.
• Helm, R., and S. Landschulze. 2009. Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories. Review of managerial science 3 (1):41-73.
• Kahn, B. E. 1995. Consumer variety-seeking among goods and services: An integrative review. Journal of Retailing and Consumer Services 2 (3):139-148.
• Kahn, B. E., and A. M. Isen. 1993. The influence of positive affect on variety seeking among safe, enjoyable products. Journal of Consumer Research 20 (2):257-270.
• Knox, S., and D. Walker. 2001. Measuring and managing brand loyalty. Journal of Strategic Marketing 9 (2):111-128.
• Liberman, N., L. C. Idson, C. J. Camacho, and E. T. Higgins. 1999. Promotion and prevention choices between stability and change. Journal of personality and social psychology 77 (6):1135.
• Mak, A. H., M. Lumbers, A. Eves, and R. C. Chang. 2017. The effects of food-related personality traits on tourist food consumption motivations. Asia Pacific Journal of Tourism Research 22 (1):1-20.
• Miltenberger, R. G., J. Redlin, R. Crosby, M. Stickney, J. Mitchell, S. Wonderlich, R. Faber, and J. Smyth. 2003. Direct and retrospective assessment of factors contributing to compulsive buying. Journal of behavior therapy and experimental psychiatry 34 (1):1-9.
• Møller Jensen, J., and T. Hansen. 2006. An empirical examination of brand loyalty. Journal of Product & Brand Management 15 (7):442-449.
• Murugesan, R., and P. Dominic. 2013. Influencing entrepreneurial intentions: the role of attitudes and personality constructs. International Journal of Business Excellence 6 (6):687-701.
• Müller, A., J. E. Mitchell, and M. de Zwaan. 2015. Compulsive buying. The American Journal on Addictions 24 (2):132-137.
• Norum, P. S. 2008. The role of time preference and credit card usage in compulsive buying behaviour. International Journal of Consumer Studies 32 (3):269-275.
• O'Guinn, T. C., and R. J. Faber. 1989. Compulsive buying: A phenomenological exploration. Journal of consumer research 16 (2):147-157.
• Olsen, J. E., T. Atkin, L. Thach, and S. S. Cuellar. 2015. Variety seeking by wine consumers in the southern states of the US. International Journal of Wine Business Research 27 (4):260-280.
• Olsen, S. O., A. A. Tudoran, P. Honkanen, and B. Verplanken. 2016. Differences and Similarities between Impulse Buying and Variety Seeking: A Personality‐based Perspective. Psychology & Marketing 33 (1):36-47.
• Palan, K. M., P. C. Morrow, A. Trapp, and V. Blackburn. 2011. Compulsive buying behavior in college students: the mediating role of credit card misuse. Journal of Marketing Theory and Practice 19 (1):81-96.
• Quintelier, E. 2014. The influence of the Big 5 personality traits on young people’s political consumer behavior. Young Consumers 15 (4):342-352.
• Ratner, R. K., and B. E. Kahn. 2002. The impact of private versus public consumption on variety-seeking behavior. Journal of Consumer Research 29 (2):246-257.
• Ridgway, N. M., M. Kukar-Kinney, and K. B. Monroe. 2008. An expanded conceptualization and a new measure of compulsive buying. Journal of Consumer Research 35 (4):622-639.
• ———. 2011. The measurement of compulsive buying and its application to internet buyers. Compulsive buying: Clinical foundations and treatment:3-17.
• Roberts, J. A. 1998. Compulsive buying among college students: an investigation of its antedecents, consequences, and implications for public policy. Journal of Consumer Affairs 32 (2):295-319.
• Schwartz, B. 2004. The paradox of choice: Why more is less.
• Sharma, P., B. Sivakumaran, and R. Marshall. 2010. Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research 63 (3):276-283.
• Steenkamp, J.-B. E., and H. Baumgartner. 1995. Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level. International Journal of Research in Marketing 12 (2):97-104.
• Thege, B. K., E. M. Woodin, D. C. Hodgins, and R. J. Williams. 2015. Natural course of behavioral addictions: a 5-year longitudinal study. BMC psychiatry 15 (1):4.
• Tommasel, A., A. Corbellini, D. Godoy, and S. Schiaffino. 2015. Exploring the role of personality traits in followee recommendation. Online Information Review 39 (6):812-830.
• Troisi, J. D., A. N. Christopher, and P. Marek. 2006. Materialism and Money Spending Disposition as Predictors of Economic and Personality Variables. North American Journal of Psychology 8 (3).
• Van Trijp, H. C., W. D. Hoyer, and J. J. Inman. 1996. Why switch? Product category: level explanations for true variety-seeking behavior. Journal of Marketing Research:281-292.
• Wolff, H.-G., and S. Kim. 2012. The relationship between networking behaviors and the Big Five personality dimensions. Career Development International 17 (1):43-66.