A STRATEGIC APPROACH TO INNOVATION

Year 2017, Volume: 4 Issue: 3, 290 - 300, 30.09.2017

Ebru Dogan

https://doi.org/10.17261/Pressacademia.2017.491

Abstract

Purpose- The aim of
this study is to examine the concept of strategic innovation - which includes a
strategic approach to innovation - within the framework of its antecedents, the
elements forming it and the advantages provided to the company. 

Methodology-
Theoretical analysis: Innovation has been analyzed from a strategic point
of view by examining the current literature extensively.

Findings- Along with
the impact of globalization and the emerging new technologies, companies must
manage the change by perceiving it as an opportunity to be able to sustain,
grow and compete in a rapidly changing environment and respond to change with
innovation. Innovation reflecting the perspective of companies on change
creates value through change. In today’s business world, there are true
opportunities for the ones that can manage the process of change well. At this
point, a company desiring to create value and maintain the sustainable
competitive advantage should use innovation strategically.

Conclusion- A
strategic perspective on innovation leads the organization to look at the whole
system beyond the product and the process in order to create value. Successful
companies in innovation deal with it in a holistic and systematic approach by
developing a fully integrated innovation strategy with its mission and
objectives and by making organizational culture and organizational systems
compatible with the strategy. Strategic innovation is a future-oriented concept
that contains a creative discovery. The strategic consideration of innovation
involves the use of appropriate strategic management techniques to increase the
impact of innovation activities on growth and performance of the company.

 

Keywords

Innovation, strategy, strategic innovation, strategic management, change

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