Research Article
BibTex RIS Cite
Year 2017, Volume: 4 Issue: 4, 327 - 334, 30.12.2017
https://doi.org/10.17261/Pressacademia.2017.721

Abstract

References

  • Babin, B.J. & Borges, A. (2009), Oh yeah, I remember that store! Memory, experience, and value. In: Lindgreen, A., Vanhamme, J. & Beverland, M.B. (Eds), Memorable Customer Experiences: A Research Anthology, Burlington: Gower Publishing, pp. 161-176.
  • Bambauer-Sachse, S. & Gierl, H. 2009, Effects of Nostalgic Advertising Through Emotions and the Intensity of the Evoked Mental Images. In: McGill, A. & Shavitt, S. (Eds), NA - Advances in Consumer Research, vol. 36, Duluth, MN: Association for Consumer Research, pp. 391-398.
  • Barauskaite, D. & Gineikiene, J. 2017, “Nostalgia may not work for everyone: The case of innovative consumers”, Organizations and Markets in Emerging Economies, vol. 8, no. 1, pp. 33-43.
  • Bartier, A.-L. 2012, "Things were better before”: what is the power of nostalgia toward the brand? 11th International Marketing Trends Conference, Venice, Italy, 19-21 January 2012
  • Bartier, A.-L. & Friedman, M. 2013, Nostalgia Evoked by Brands: A First Step Towards Scale Development and Validation, Ideas in Marketing: Finding the New and Polishing the Old, Kubacki, K. (Ed), Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, pp. 392-392.
  • Boym, S. 2001, The Future of Nostalgia, New York: Basic Books.
  • Cattaneo, E. & Guerini, C. 2012, “Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?” Journal of Brand Management, vol. 19, no. 8, pp. 680–687.
  • Chang, C.T. & Feng, C.C. 2016, “Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection”, International Journal of Advertising, vol. 35, no. 3, pp. 589-615.
  • Chen, J.C.-C. 2014, “The impact of nostalgic emotions on consumer satisfaction with packaging design”, Journal of Business and Retail Management Research, vol. 8, no. 2, pp. 71-79.
  • Chen, H.B., Yeh, S.S. & Huan, T.C. 2014, “Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants”, Journal of Business Research, vol. 67, no. 3, pp. 354-360.
  • Chou, H.-Y. 2014, “Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs”, Journal of Current Issues & Research in Advertising, vol. 35, no. 1, pp. 29-49.
  • Cook, D.T. & Ryan, J.M. (Eds) 2015, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies, Chichester: Wiley-Blackwell. de Chernatony, L., McDonald, M. & Wallace, E. 2011, Creating Powerful Brands, Oxford: Butterworth-Heinemann.
  • Demirbag-Kaplan, M., Yildirim, C., Gulden, S. & Aktan, D. 2015, “I love to hate you: Loyalty for disliked brands and the role of nostalgia”, Journal of Brand Management, vol. 22, no. 2, pp. 136–153.
  • Elliott, R. & Percy, L. 2007, Strategic Brand Management, Oxford: Oxford University Press.
  • Hamilton, K. & Wagner, B.A. 2014, “Commercialised nostalgia: Staging consumer experiences in small businesses”, European Journal of Marketing, vol. 48, no. 5/6, pp. 813-832.
  • Hemetsberger, A., Kittinger-Rosanelli, C. & Mueller, B. 2010, “Grandma's fridge is cool - The meaning of retro brands for young consumers”, Advances in Consumer Research, vol. 38, pp. 242-248.
  • Hetsroni, A. 2012, Advertising and Reality: A Global Study of Representation and Content, London: Continuum International Publishing Group.
  • Holaka, S.L. & Havlenab, W.J. 1998, “Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia”, Journal of Business Research, vol. 42, no. 3, pp. 217-226.
  • Holbrook, M.B. & Schindler, R.M. 1991, Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia. In: Holman, R.H. & Solomon, M.R. (Eds), NA - Advances in Consumer Research, vol. 18, Provo, UT: Association for Consumer Research, pp. 330-333.
  • Hoyer, W.D., MacInnis, D.J. & Pieters, R. 2013, Consumer Behavior, 6th edition, Mason: South-Western Cengage Learning.
  • Huang, X., Huang, Z. & Wyer, R.S., Jr. 2016, “Slowing down in the good old days: The effect of nostalgia on consumer patience”, Journal of Consumer Research, vol. 43, no. 3, pp. 372-387.
  • Jain, V., Chandani, K. & Ganesh, B.E. 2016, “Developing a sequential framework for nostalgia deployment: the Indian context”, Middle East Journal of Management, vol. 3, no. 3, pp. 244-265.
  • Ju, I., Choi, Y., Morris, J., Liao, H.-W. & Bluck, S. 2016a, “Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent”, Applied Cognitive Psychology, vol. 30, no. 3, pp. 465-471.
  • Ju, I., Kim, J., Chang, M.J. & Bluck, S. 2016b, “Nostalgic marketing, perceived self-continuity, and consumer decisions”, Management Decision, vol. 54, no. 8, pp. 2063-2083.
  • Ju, I., Jun, J.W., Dodoo, N.A. & Morris, J. 2017, “The influence of life satisfaction on nostalgic advertising and attitude toward a brand”, Journal of Marketing Communications, vol. 23, no. 4, pp. 413-427.
  • Kardes, F.R., Cronley, M.L. & Cline, T.W. 2011, Consumer Behaviour, Mason: South-Western Cengage Learning.
  • Kazlauske, D. & Gineikiene, J. 2017, “Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behaviour”, Baltic Journal of Management, vol. 12, no. 3, pp. 292-306.
  • Kessous, A. & Roux, E. 2008, “A semiotic analysis of nostalgia as a connection to the past”, Qualitative Market Research: An International Journal, vol. 11, no. 2, pp. 192-212.
  • Kessous, A. & Roux, E. 2010, “Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships”, Recherche et Applications en Marketing, vol. 25, no. 3, pp. 29-55.
  • Kessous, A. & Roux, E. 2013, “Nostalgia, autobiographical memories and brand communication: a semiotic analysis”, Marketing ZFP, vol. 35, no. 1, pp. 50-57.
  • Kessous, A., Magnoni, A. & Valette-Florence, P. 2014, Brand Nostalgia and Consumers’ Relationships to Luxury Brands: A Continuous and Categorical Moderated Mediation Approach, Abdi, H., Vinzi, V.E., Russolillo, G. Saporta, G. & Trinchera, L. (Eds), International Conference on Partial Least Squares and Related Methods PLS, Paris, France 2014: The Multiple Facets of Partial Least Squares and Related Methods, pp. 285-293.
  • Kessous, A. 2015, “Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past”, Journal of Marketing Management, vol. 31, no. 17-18, pp. 1899-1923.
  • Kessous, A., Roux, E. & Chandon, J.-L. 2015, “Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands”, Psychology & Marketing, vol. 32, no. 2, pp. 187-202.
  • Koetz, C. & Tankersley, J.D. 2016, “Nostalgia in online brand communities”, Journal of Business Strategy, vol. 37, no. 3, pp. 22-29.
  • Kral, P. 2012, Nostalgic Branding in Central Europe. In: Diversity in European Marketing: Text and Cases, Rudolph, T., Schlegelmilch, B.B., Franch, J., Bauer, A. & Meise, J.N. (Eds), Springer Gabler, pp. 113-130.
  • Kusumi, T., Matsuda, K. & Sugimori, E. 2010, “The effects of aging on nostalgia in consumers' advertisement processing”, Japanese Psychologic Research, vol. 52, no. 3, pp. 150-162.
  • Lasaleta, J.D., Sedikides, C. & Vohs, K.D. 2014, “Nostalgia weakens the desire for money”, Journal of Consumer Research, vol. 41, no. 3, pp. 713-729.
  • LaTour, K., LaTour, M.S. & Zinkhan, G.M. 2010, “Coke is It: How stories in childhood memories illuminate an icon”, Journal of Business Research, vol. 63, no. 3, pp. 328-336.
  • Lemmetti, H. & Tuominen, P. 2017, Expatriates' Nostalgic Brand Relationships. Case Fazer Blue Chocolate in Regional Studies on Economic Growth, Financial Economics and Management, Proceedings of the 19th Euroasia Business and Economics Society Conference, Bilgin, M.H., Danis, H., Demir, E. & Can, U. (Eds), pp. 401-422.
  • Levy, M., Weitz, B.A. & Grewal, D. 2014, Retailing Management, 9th Edition, New York: McGraw-Hill Education.
  • Loveland, K.E., Smeesters, D. & Mandel, N. 2010, “Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products”, Journal of Consumer Research, vol. 37, no. 3, pp. 393–408.
  • Marchegiani, C. & Phau, I. 2009, Effects of Personal Nostalgia on Cognition, Attitudes and Intentions, Marketing in Transition: Scarcity, Globalism, & Sustainability, Proceedings of the 2009 World Marketing Congress, Campbell, C. L. (Ed), pp. 233-237.
  • Marchegiani, C. & Phau. I. 2010, “Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising”, Journal of Promotion Management, vol. 16, no. 1-2, pp. 80-95.
  • Marchegiani, C. & Phau, I. 2012, “The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions“, The International Review of Retail, Distribution and Consumer Research, vol. 22, no. 1, pp. 27-53.
  • Merchant, A., Latour, K., Ford, J.B. & Latour, M.S. 2013, “How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising“, Journal of Advertising Research, vol. 53, no. 2, pp. 150-165.
  • Muehling, D.D. & Sprott, D.E. 2004, “The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects”, Journal of Advertising, vol. 33, no. 3, pp. 25-35.
  • Muehling, D.D. & Pascal, V.J. 2011, “An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses”, Journal of Advertising, vol. 40, no. 2, pp. 107-122.
  • Muehling, D.D. & Pascal, V.J. 2012, “An Involvement Explanation for Nostalgia Advertising Effects“, Journal of Promotion Management, vol. 18, no. 1, pp. 110-118.
  • Muehling, D.D. 2013, “The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes“, Journal of Marketing Communications, vol. 19, no. 2, pp. 98-113.
  • Muehling, D.D., Sprott, D.E. & Sultan, A.J. 2014, “Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements“, Journal of Advertising, vol. 43, no. 1, pp. 73-84.
  • Natterer, K. 2015, Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects. In: Handbook of Media Branding, Siegert, G., Förster, K., Chan-Olmsted, S.M. & Ots, M. (Eds), pp. 199-214.
  • O'Shaughnessy, J. 2015, Competitive Marketing (RLE Marketing): A Strategic Approach, London: Routledge.
  • Orth, U.R. & Bourrain, A. 2004, Consumer Behavioral Response to Scent-Evoked Nostalgia, Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty, Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Spotts, H.E. (Ed), pp. 231-235.
  • Orth, U.R. & Gal, S. 2012, “Nostalgic brands as mood boosters“, Journal of Brand Management, vol. 19, no. 8, pp. 666–679.
  • Orth, U.R. & Gal, S. 2014, “Persuasive Mechanisms of Nostalgic Brand Packages“, Applied Cognitive Psychology, vol. 28, no. 2, pp. 161-173.
  • Orth, U.R. & Gal, S. 2015, Affect-Regulation Through Nostalgia-Shopping, Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, Robinson, L. (Ed), pp. 174.-174.
  • Pascal, V.J., Sprott, D.E. & Muehling, D.D. 2002, “The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study“, Journal of Current Issues & Research in Advertising, vol. 24, no. 1, pp. 39-47.
  • Percy, L. & Elliott, R.H. 2016, Strategic Advertising Management, Oxford: Oxford University Press.
  • Ratnayake, N. & Andrews, P. 2016, Power of Brands in Recalling Nostalgic Memories Among Young Adults: An Exploratory Study, in Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, Obal, M.W., Krey, N. & Bushardt, C. (Eds), Springer, pp. 349-354.
  • Rindfleisch, A., Freeman, D. & Burroughs, J.E. 2000, Nostalgia, Materialism, and Product Preference: an Initial Inquiry. In: NA - Advances in Consumer Research, vol. 27, Hoch, S.J. & Meyer, R.J. (Eds), Provo, UT: Association for Consumer Research, pp. 36-41.
  • Routledge, C. 2015, Nostalgia: A Psychological Resource, New York: Psychology Press – Taylor & Francis.
  • Ryynänen, T., Joutsela, M. & Heinonen, V. 2016, “My Grandfather kept one of these tins on top of the bookshelf”: Consumers’ recalled experiences involving packaging, Qualitative Market Research, vol. 19, no. 1, pp. 4-26.
  • Sedikides, C. & Wildschut, T. 2016, “Past Forward: Nostalgia as a Motivational Force“, Trends in Cognitive Sciences, vol. 20, no. 5, pp. 319321.
  • Seger-Guttmann, T. & Vilnai-Yavetz, I. 2015, Nostalgic Consumption: Does It Also Work for Services? Rediscovering the Essentiality of Marketing, Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Petruzzellis, L. & Winer, R.S. (Eds), pp. 881-886.
  • Shields, A.B. & Johnson, J.W. 2016a, “Childhood brand nostalgia: A new conceptualization and scale development“, Journal of Consumer Behaviour, vol. 15, no. 4, pp. 359-369.
  • Shields, A.B. & Johnson, J.W. 2016b, “What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand“, Psychology & Marketing, vol. 33, no. 9, pp. 713-728.
  • Shin, H. & Parker, J. 2017, “Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages“, Journal of Retailing and Consumer Services, vol. 35, pp. 1-11.
  • Solomon, M.R., Bamossy, G., Askegaard, S. & Hogg, M.K. (Eds) 2006, Consumer Behaviour: A European Perspective, 6th edition, Harlow: Prentice Hall.
  • Srivastava, E., Maheswarappa, S.S. & Sivakumaran, B. 2017, “Nostalgic advertising in India: a content analysis of Indian TV advertisements”, Asia Pacific Journal of Marketing and Logistics, vol. 29, no. 1, pp. 47-69.
  • Stern, B.B. 1992, “Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect”, Journal of Advertising, vol. 21, no. 4, pp. 11-22.
  • Sultan, A.J., Muehling, D. & Sprott, D.E. 2010, The effect of personal attachment and usage on consumers' response to nostalgia, The Academy of Marketing Studies Proceedings, vol. 15, no. 2, Allied Academies International Conference, Las Vegas, October 13-16, 2010, pp. 1-3.
  • Vignolles, A. & Pichon, P.-E. 2014, “A taste of nostalgia: Links between nostalgia and food consumption”, Qualitative Market Research: An International Journal, vol. 17, no. 3, pp. 225-238.
  • Wang, J. 2013, Communicating Nation Brands. In: Shaping China’s Global Imagination: Branding Nations at the World Expo, New York: Palgrave Macmillan, pp. 87-108.
  • Zhao, G., Li, W., Teng, L. & Lu, T. 2014, “Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals”, Journal of Promotion Management, vol. 20, no. 1, pp. 1-19.
  • Zhao, G., Muehling, D.D. & Kareklas, I. 2014, “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising”, Journal of Advertising, vol. 43, no. 3, pp. 244-255.
  • Zhou, L., Wang, T., Zhang, Q. & Mou, Y. 2013, “Consumer insecurity and preference for nostalgic products: Evidence from China”, Journal of Business Research, vol. 66, no. 12, pp. 2406-2411.

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Year 2017, Volume: 4 Issue: 4, 327 - 334, 30.12.2017
https://doi.org/10.17261/Pressacademia.2017.721

Abstract

Purpose -  The role of
nostalgia in the context of retailing is an intriguing area of research.
However, previous research has mainly focused on consumer nostalgia in the
context of product advertising. This paper aims to identify the main features
of consumers’ retail nostalgia and to determine a framework for classification
and analysis.

Methodology -  The paper
presents the results of an extensive review of the recent literature on the
role of nostalgia in the retail context and consumer-related behaviour.

Findings - Useful insigths for both retailers and marketers are
provided in order to better understand the concept of consumer nostalgia and to
enhance the overall retail experience of nostalgic consumers. Consequently, it
helps target and capture the segment of nostalgic consumers more effectively.

Conclusion - The paper summarizes the relevant retail-related
research on consumer nostalgia and provides a framework for an improved
understanding of nostalgic consumers in the retailing environment. 

References

  • Babin, B.J. & Borges, A. (2009), Oh yeah, I remember that store! Memory, experience, and value. In: Lindgreen, A., Vanhamme, J. & Beverland, M.B. (Eds), Memorable Customer Experiences: A Research Anthology, Burlington: Gower Publishing, pp. 161-176.
  • Bambauer-Sachse, S. & Gierl, H. 2009, Effects of Nostalgic Advertising Through Emotions and the Intensity of the Evoked Mental Images. In: McGill, A. & Shavitt, S. (Eds), NA - Advances in Consumer Research, vol. 36, Duluth, MN: Association for Consumer Research, pp. 391-398.
  • Barauskaite, D. & Gineikiene, J. 2017, “Nostalgia may not work for everyone: The case of innovative consumers”, Organizations and Markets in Emerging Economies, vol. 8, no. 1, pp. 33-43.
  • Bartier, A.-L. 2012, "Things were better before”: what is the power of nostalgia toward the brand? 11th International Marketing Trends Conference, Venice, Italy, 19-21 January 2012
  • Bartier, A.-L. & Friedman, M. 2013, Nostalgia Evoked by Brands: A First Step Towards Scale Development and Validation, Ideas in Marketing: Finding the New and Polishing the Old, Kubacki, K. (Ed), Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, pp. 392-392.
  • Boym, S. 2001, The Future of Nostalgia, New York: Basic Books.
  • Cattaneo, E. & Guerini, C. 2012, “Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?” Journal of Brand Management, vol. 19, no. 8, pp. 680–687.
  • Chang, C.T. & Feng, C.C. 2016, “Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection”, International Journal of Advertising, vol. 35, no. 3, pp. 589-615.
  • Chen, J.C.-C. 2014, “The impact of nostalgic emotions on consumer satisfaction with packaging design”, Journal of Business and Retail Management Research, vol. 8, no. 2, pp. 71-79.
  • Chen, H.B., Yeh, S.S. & Huan, T.C. 2014, “Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants”, Journal of Business Research, vol. 67, no. 3, pp. 354-360.
  • Chou, H.-Y. 2014, “Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs”, Journal of Current Issues & Research in Advertising, vol. 35, no. 1, pp. 29-49.
  • Cook, D.T. & Ryan, J.M. (Eds) 2015, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies, Chichester: Wiley-Blackwell. de Chernatony, L., McDonald, M. & Wallace, E. 2011, Creating Powerful Brands, Oxford: Butterworth-Heinemann.
  • Demirbag-Kaplan, M., Yildirim, C., Gulden, S. & Aktan, D. 2015, “I love to hate you: Loyalty for disliked brands and the role of nostalgia”, Journal of Brand Management, vol. 22, no. 2, pp. 136–153.
  • Elliott, R. & Percy, L. 2007, Strategic Brand Management, Oxford: Oxford University Press.
  • Hamilton, K. & Wagner, B.A. 2014, “Commercialised nostalgia: Staging consumer experiences in small businesses”, European Journal of Marketing, vol. 48, no. 5/6, pp. 813-832.
  • Hemetsberger, A., Kittinger-Rosanelli, C. & Mueller, B. 2010, “Grandma's fridge is cool - The meaning of retro brands for young consumers”, Advances in Consumer Research, vol. 38, pp. 242-248.
  • Hetsroni, A. 2012, Advertising and Reality: A Global Study of Representation and Content, London: Continuum International Publishing Group.
  • Holaka, S.L. & Havlenab, W.J. 1998, “Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia”, Journal of Business Research, vol. 42, no. 3, pp. 217-226.
  • Holbrook, M.B. & Schindler, R.M. 1991, Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia. In: Holman, R.H. & Solomon, M.R. (Eds), NA - Advances in Consumer Research, vol. 18, Provo, UT: Association for Consumer Research, pp. 330-333.
  • Hoyer, W.D., MacInnis, D.J. & Pieters, R. 2013, Consumer Behavior, 6th edition, Mason: South-Western Cengage Learning.
  • Huang, X., Huang, Z. & Wyer, R.S., Jr. 2016, “Slowing down in the good old days: The effect of nostalgia on consumer patience”, Journal of Consumer Research, vol. 43, no. 3, pp. 372-387.
  • Jain, V., Chandani, K. & Ganesh, B.E. 2016, “Developing a sequential framework for nostalgia deployment: the Indian context”, Middle East Journal of Management, vol. 3, no. 3, pp. 244-265.
  • Ju, I., Choi, Y., Morris, J., Liao, H.-W. & Bluck, S. 2016a, “Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent”, Applied Cognitive Psychology, vol. 30, no. 3, pp. 465-471.
  • Ju, I., Kim, J., Chang, M.J. & Bluck, S. 2016b, “Nostalgic marketing, perceived self-continuity, and consumer decisions”, Management Decision, vol. 54, no. 8, pp. 2063-2083.
  • Ju, I., Jun, J.W., Dodoo, N.A. & Morris, J. 2017, “The influence of life satisfaction on nostalgic advertising and attitude toward a brand”, Journal of Marketing Communications, vol. 23, no. 4, pp. 413-427.
  • Kardes, F.R., Cronley, M.L. & Cline, T.W. 2011, Consumer Behaviour, Mason: South-Western Cengage Learning.
  • Kazlauske, D. & Gineikiene, J. 2017, “Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behaviour”, Baltic Journal of Management, vol. 12, no. 3, pp. 292-306.
  • Kessous, A. & Roux, E. 2008, “A semiotic analysis of nostalgia as a connection to the past”, Qualitative Market Research: An International Journal, vol. 11, no. 2, pp. 192-212.
  • Kessous, A. & Roux, E. 2010, “Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships”, Recherche et Applications en Marketing, vol. 25, no. 3, pp. 29-55.
  • Kessous, A. & Roux, E. 2013, “Nostalgia, autobiographical memories and brand communication: a semiotic analysis”, Marketing ZFP, vol. 35, no. 1, pp. 50-57.
  • Kessous, A., Magnoni, A. & Valette-Florence, P. 2014, Brand Nostalgia and Consumers’ Relationships to Luxury Brands: A Continuous and Categorical Moderated Mediation Approach, Abdi, H., Vinzi, V.E., Russolillo, G. Saporta, G. & Trinchera, L. (Eds), International Conference on Partial Least Squares and Related Methods PLS, Paris, France 2014: The Multiple Facets of Partial Least Squares and Related Methods, pp. 285-293.
  • Kessous, A. 2015, “Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past”, Journal of Marketing Management, vol. 31, no. 17-18, pp. 1899-1923.
  • Kessous, A., Roux, E. & Chandon, J.-L. 2015, “Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands”, Psychology & Marketing, vol. 32, no. 2, pp. 187-202.
  • Koetz, C. & Tankersley, J.D. 2016, “Nostalgia in online brand communities”, Journal of Business Strategy, vol. 37, no. 3, pp. 22-29.
  • Kral, P. 2012, Nostalgic Branding in Central Europe. In: Diversity in European Marketing: Text and Cases, Rudolph, T., Schlegelmilch, B.B., Franch, J., Bauer, A. & Meise, J.N. (Eds), Springer Gabler, pp. 113-130.
  • Kusumi, T., Matsuda, K. & Sugimori, E. 2010, “The effects of aging on nostalgia in consumers' advertisement processing”, Japanese Psychologic Research, vol. 52, no. 3, pp. 150-162.
  • Lasaleta, J.D., Sedikides, C. & Vohs, K.D. 2014, “Nostalgia weakens the desire for money”, Journal of Consumer Research, vol. 41, no. 3, pp. 713-729.
  • LaTour, K., LaTour, M.S. & Zinkhan, G.M. 2010, “Coke is It: How stories in childhood memories illuminate an icon”, Journal of Business Research, vol. 63, no. 3, pp. 328-336.
  • Lemmetti, H. & Tuominen, P. 2017, Expatriates' Nostalgic Brand Relationships. Case Fazer Blue Chocolate in Regional Studies on Economic Growth, Financial Economics and Management, Proceedings of the 19th Euroasia Business and Economics Society Conference, Bilgin, M.H., Danis, H., Demir, E. & Can, U. (Eds), pp. 401-422.
  • Levy, M., Weitz, B.A. & Grewal, D. 2014, Retailing Management, 9th Edition, New York: McGraw-Hill Education.
  • Loveland, K.E., Smeesters, D. & Mandel, N. 2010, “Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products”, Journal of Consumer Research, vol. 37, no. 3, pp. 393–408.
  • Marchegiani, C. & Phau, I. 2009, Effects of Personal Nostalgia on Cognition, Attitudes and Intentions, Marketing in Transition: Scarcity, Globalism, & Sustainability, Proceedings of the 2009 World Marketing Congress, Campbell, C. L. (Ed), pp. 233-237.
  • Marchegiani, C. & Phau. I. 2010, “Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising”, Journal of Promotion Management, vol. 16, no. 1-2, pp. 80-95.
  • Marchegiani, C. & Phau, I. 2012, “The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions“, The International Review of Retail, Distribution and Consumer Research, vol. 22, no. 1, pp. 27-53.
  • Merchant, A., Latour, K., Ford, J.B. & Latour, M.S. 2013, “How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising“, Journal of Advertising Research, vol. 53, no. 2, pp. 150-165.
  • Muehling, D.D. & Sprott, D.E. 2004, “The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects”, Journal of Advertising, vol. 33, no. 3, pp. 25-35.
  • Muehling, D.D. & Pascal, V.J. 2011, “An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses”, Journal of Advertising, vol. 40, no. 2, pp. 107-122.
  • Muehling, D.D. & Pascal, V.J. 2012, “An Involvement Explanation for Nostalgia Advertising Effects“, Journal of Promotion Management, vol. 18, no. 1, pp. 110-118.
  • Muehling, D.D. 2013, “The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes“, Journal of Marketing Communications, vol. 19, no. 2, pp. 98-113.
  • Muehling, D.D., Sprott, D.E. & Sultan, A.J. 2014, “Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements“, Journal of Advertising, vol. 43, no. 1, pp. 73-84.
  • Natterer, K. 2015, Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects. In: Handbook of Media Branding, Siegert, G., Förster, K., Chan-Olmsted, S.M. & Ots, M. (Eds), pp. 199-214.
  • O'Shaughnessy, J. 2015, Competitive Marketing (RLE Marketing): A Strategic Approach, London: Routledge.
  • Orth, U.R. & Bourrain, A. 2004, Consumer Behavioral Response to Scent-Evoked Nostalgia, Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty, Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Spotts, H.E. (Ed), pp. 231-235.
  • Orth, U.R. & Gal, S. 2012, “Nostalgic brands as mood boosters“, Journal of Brand Management, vol. 19, no. 8, pp. 666–679.
  • Orth, U.R. & Gal, S. 2014, “Persuasive Mechanisms of Nostalgic Brand Packages“, Applied Cognitive Psychology, vol. 28, no. 2, pp. 161-173.
  • Orth, U.R. & Gal, S. 2015, Affect-Regulation Through Nostalgia-Shopping, Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, Robinson, L. (Ed), pp. 174.-174.
  • Pascal, V.J., Sprott, D.E. & Muehling, D.D. 2002, “The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study“, Journal of Current Issues & Research in Advertising, vol. 24, no. 1, pp. 39-47.
  • Percy, L. & Elliott, R.H. 2016, Strategic Advertising Management, Oxford: Oxford University Press.
  • Ratnayake, N. & Andrews, P. 2016, Power of Brands in Recalling Nostalgic Memories Among Young Adults: An Exploratory Study, in Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, Obal, M.W., Krey, N. & Bushardt, C. (Eds), Springer, pp. 349-354.
  • Rindfleisch, A., Freeman, D. & Burroughs, J.E. 2000, Nostalgia, Materialism, and Product Preference: an Initial Inquiry. In: NA - Advances in Consumer Research, vol. 27, Hoch, S.J. & Meyer, R.J. (Eds), Provo, UT: Association for Consumer Research, pp. 36-41.
  • Routledge, C. 2015, Nostalgia: A Psychological Resource, New York: Psychology Press – Taylor & Francis.
  • Ryynänen, T., Joutsela, M. & Heinonen, V. 2016, “My Grandfather kept one of these tins on top of the bookshelf”: Consumers’ recalled experiences involving packaging, Qualitative Market Research, vol. 19, no. 1, pp. 4-26.
  • Sedikides, C. & Wildschut, T. 2016, “Past Forward: Nostalgia as a Motivational Force“, Trends in Cognitive Sciences, vol. 20, no. 5, pp. 319321.
  • Seger-Guttmann, T. & Vilnai-Yavetz, I. 2015, Nostalgic Consumption: Does It Also Work for Services? Rediscovering the Essentiality of Marketing, Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Petruzzellis, L. & Winer, R.S. (Eds), pp. 881-886.
  • Shields, A.B. & Johnson, J.W. 2016a, “Childhood brand nostalgia: A new conceptualization and scale development“, Journal of Consumer Behaviour, vol. 15, no. 4, pp. 359-369.
  • Shields, A.B. & Johnson, J.W. 2016b, “What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand“, Psychology & Marketing, vol. 33, no. 9, pp. 713-728.
  • Shin, H. & Parker, J. 2017, “Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages“, Journal of Retailing and Consumer Services, vol. 35, pp. 1-11.
  • Solomon, M.R., Bamossy, G., Askegaard, S. & Hogg, M.K. (Eds) 2006, Consumer Behaviour: A European Perspective, 6th edition, Harlow: Prentice Hall.
  • Srivastava, E., Maheswarappa, S.S. & Sivakumaran, B. 2017, “Nostalgic advertising in India: a content analysis of Indian TV advertisements”, Asia Pacific Journal of Marketing and Logistics, vol. 29, no. 1, pp. 47-69.
  • Stern, B.B. 1992, “Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect”, Journal of Advertising, vol. 21, no. 4, pp. 11-22.
  • Sultan, A.J., Muehling, D. & Sprott, D.E. 2010, The effect of personal attachment and usage on consumers' response to nostalgia, The Academy of Marketing Studies Proceedings, vol. 15, no. 2, Allied Academies International Conference, Las Vegas, October 13-16, 2010, pp. 1-3.
  • Vignolles, A. & Pichon, P.-E. 2014, “A taste of nostalgia: Links between nostalgia and food consumption”, Qualitative Market Research: An International Journal, vol. 17, no. 3, pp. 225-238.
  • Wang, J. 2013, Communicating Nation Brands. In: Shaping China’s Global Imagination: Branding Nations at the World Expo, New York: Palgrave Macmillan, pp. 87-108.
  • Zhao, G., Li, W., Teng, L. & Lu, T. 2014, “Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals”, Journal of Promotion Management, vol. 20, no. 1, pp. 1-19.
  • Zhao, G., Muehling, D.D. & Kareklas, I. 2014, “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising”, Journal of Advertising, vol. 43, no. 3, pp. 244-255.
  • Zhou, L., Wang, T., Zhang, Q. & Mou, Y. 2013, “Consumer insecurity and preference for nostalgic products: Evidence from China”, Journal of Business Research, vol. 66, no. 12, pp. 2406-2411.
There are 76 citations in total.

Details

Journal Section Articles
Authors

Katija Vojvodic This is me

Publication Date December 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 4

Cite

APA Vojvodic, K. (2017). UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW. Journal of Management Marketing and Logistics, 4(4), 327-334. https://doi.org/10.17261/Pressacademia.2017.721

Journal of Management, Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. JMML aims to provide a research source for all practitioners, policy makers, professionals and researchers working in the areas of management, marketing, logistics, supply chain management, international trade. The editor in chief of JMML invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JMML charges no submission or publication fee.


Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).


Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.