Research Article
BibTex RIS Cite
Year 2017, Volume: 4 Issue: 4, 398 - 407, 30.12.2017
https://doi.org/10.17261/Pressacademia.2017.728

Abstract

References

  • Ambler, T. & Barrow, S. (1996) the employer brand. Journal of Brand Management, 4(3), pp. 185–206.
  • Backhaus, K., and Tikoo, S., (2004), "Conceptualizing and researching employer branding," Career Development International, 9.5 pp. 501-517.
  • Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17, pp. 99-120
  • Barrow, S., Mosley, R., (2005), The Employer Brand, Wiley, London
  • Berthon, P. Ewing, M., & Hah, L. L. (2005). “Captivating company: dimensions of attractiveness in employer branding.” International Journal of Advertising, 24(2), 151-172
  • Cable M.D., Turban D.B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective.
  • Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42(5/6), 667-681
  • Ewing, M.T., Pitt, L.F., de Bussy, N.M. & Berthon, P. (2002) Employment branding in the knowledge economyInternational Journal of Advertising, 21(1), pp. 3–22.
  • Jiang, T. T., Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China // Journal of Technology Management, Vol. 6, No. 1
  • Kashyap, V., & Rangnekar, S. (2014). Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model. Review of Managerial Science, 1-25.
  • Kotter, J. P. (1990). A force for change: How leadership differs from management. New York: Free Press.
  • Lievens, F. and Highhouse, S. (2003), “The relation of instrumental and symbolic attributes to a company’s attractiveness as an employer”, Personnel Psychology, Vol. 56, pp. 75-102.
  • Lievens, F., Van Hoye, G., & Anseel, F. (2007). Organizational identity and employer image: Towards a unifyingframework. British Journal of Management, 18, S45– S59.
  • Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs forPotential applicants, actual applicants, and military employees. Human Resource Management, 46, 51 69.
  • Lloyd, S. (2002) Branding from the inside out. BRW, 24(10), pp. 64–66.
  • Martin R. Edwards, (2009) "An integrative review of employer branding and OB theory", Personnel Review, Vol. 39 Issue: 1, pp.5-23
  • Martin, G. Beaumont, P., Doig, R., Pate, J. (2005). Branding: A New Performance Discourse for HR? // European Management Journal, Vol. 23, No. 1.
  • Moroco L., Uncles M.D. (2008) Characteristics of successful employer brand, Brand Management1350-23IX Vol. 16, NO. 3, 160–175
  • Rampl, L. V. (2014). How to become an employer of choice: transforming employer brand associations into employer firstchoice brands. Journal of Marketing Management, 30(13-14), 1486-1504.
  • Slaughter, J.E., Zickar, M.J., Highhouse, S., & Mohr, D.C. (2004). Personality trait inferences about organizations: Development of a measure and assessment of construct validity. Journal of Applied Psychology, 89, 85–103.
  • Srivastava, P and Bhatnagar, J. (2010) “Employer brand for talent acquisition; an exploration towards its measurement. Vision: The Journal of Business Perspective, 14(1-2), 25-34.
  • Sullivan, S. (1999), “The changing nature of careers: a review and research agenda”, Journal of Management, Vol. 25, pp. 457-75.
  • Sullivan, J., (2002), “Crafting a Lofty Employer Brand: A Costly Proposition,” ER Daily, November, 25 (as cited in Backhaus, K., and Tikoo, S., (2004), “Conceptualising and Researching Employer Branding,” Career Development International, 9.5, pp. 501–517.
  • Sullivan, J. (2004), “Eight elements of a successful employment brand”, ER Daily, 23 February,
  • Van Hoye, G., Bas, T., Cromheecke, S., & Lievens, F. (2013). The instrumental and symbolic dimensions of Organisations' image as an employer: A large-scale field study on employer branding in Turkey. Applied Psychology
  • Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.

THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT

Year 2017, Volume: 4 Issue: 4, 398 - 407, 30.12.2017
https://doi.org/10.17261/Pressacademia.2017.728

Abstract

Purpose- Employer
branding has been subject to various studies in strategic human resource field
in order to attract high-skilled potential employees and retain existing
employees to create competitive advantage over its competitors with creating
high intellectual capital assets. Present study aims to focus on the effects of
symbolic image dimensions of employer on employer attractiveness.                

Methodology- In order to test propositions, questionnaires are
conducted on 181 last year bachelor, master and PhD students which are
considered as potential employees for organizations in Turkish universities
between the years 2016-2017. Data gathered from questionnaires are analyzed
through SPSS program. 

Findings- All the
suggested hypothesis regarding to research model are accepted and findings are
consistent with the literature.  Conclusion- Analysis results revealed
that symbolic image dimensions of employer have significant positive affect on
employer attractiveness. All three dimensions of symbolic image have
significant effect on all four dimensions of employer attractiveness. 

References

  • Ambler, T. & Barrow, S. (1996) the employer brand. Journal of Brand Management, 4(3), pp. 185–206.
  • Backhaus, K., and Tikoo, S., (2004), "Conceptualizing and researching employer branding," Career Development International, 9.5 pp. 501-517.
  • Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17, pp. 99-120
  • Barrow, S., Mosley, R., (2005), The Employer Brand, Wiley, London
  • Berthon, P. Ewing, M., & Hah, L. L. (2005). “Captivating company: dimensions of attractiveness in employer branding.” International Journal of Advertising, 24(2), 151-172
  • Cable M.D., Turban D.B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective.
  • Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42(5/6), 667-681
  • Ewing, M.T., Pitt, L.F., de Bussy, N.M. & Berthon, P. (2002) Employment branding in the knowledge economyInternational Journal of Advertising, 21(1), pp. 3–22.
  • Jiang, T. T., Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China // Journal of Technology Management, Vol. 6, No. 1
  • Kashyap, V., & Rangnekar, S. (2014). Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model. Review of Managerial Science, 1-25.
  • Kotter, J. P. (1990). A force for change: How leadership differs from management. New York: Free Press.
  • Lievens, F. and Highhouse, S. (2003), “The relation of instrumental and symbolic attributes to a company’s attractiveness as an employer”, Personnel Psychology, Vol. 56, pp. 75-102.
  • Lievens, F., Van Hoye, G., & Anseel, F. (2007). Organizational identity and employer image: Towards a unifyingframework. British Journal of Management, 18, S45– S59.
  • Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs forPotential applicants, actual applicants, and military employees. Human Resource Management, 46, 51 69.
  • Lloyd, S. (2002) Branding from the inside out. BRW, 24(10), pp. 64–66.
  • Martin R. Edwards, (2009) "An integrative review of employer branding and OB theory", Personnel Review, Vol. 39 Issue: 1, pp.5-23
  • Martin, G. Beaumont, P., Doig, R., Pate, J. (2005). Branding: A New Performance Discourse for HR? // European Management Journal, Vol. 23, No. 1.
  • Moroco L., Uncles M.D. (2008) Characteristics of successful employer brand, Brand Management1350-23IX Vol. 16, NO. 3, 160–175
  • Rampl, L. V. (2014). How to become an employer of choice: transforming employer brand associations into employer firstchoice brands. Journal of Marketing Management, 30(13-14), 1486-1504.
  • Slaughter, J.E., Zickar, M.J., Highhouse, S., & Mohr, D.C. (2004). Personality trait inferences about organizations: Development of a measure and assessment of construct validity. Journal of Applied Psychology, 89, 85–103.
  • Srivastava, P and Bhatnagar, J. (2010) “Employer brand for talent acquisition; an exploration towards its measurement. Vision: The Journal of Business Perspective, 14(1-2), 25-34.
  • Sullivan, S. (1999), “The changing nature of careers: a review and research agenda”, Journal of Management, Vol. 25, pp. 457-75.
  • Sullivan, J., (2002), “Crafting a Lofty Employer Brand: A Costly Proposition,” ER Daily, November, 25 (as cited in Backhaus, K., and Tikoo, S., (2004), “Conceptualising and Researching Employer Branding,” Career Development International, 9.5, pp. 501–517.
  • Sullivan, J. (2004), “Eight elements of a successful employment brand”, ER Daily, 23 February,
  • Van Hoye, G., Bas, T., Cromheecke, S., & Lievens, F. (2013). The instrumental and symbolic dimensions of Organisations' image as an employer: A large-scale field study on employer branding in Turkey. Applied Psychology
  • Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.
There are 26 citations in total.

Details

Journal Section Articles
Authors

Furkan Marasli This is me

Mujdelen Ipek Yener

Publication Date December 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 4

Cite

APA Marasli, F., & Yener, M. I. (2017). THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT. Journal of Management Marketing and Logistics, 4(4), 398-407. https://doi.org/10.17261/Pressacademia.2017.728

Journal of Management, Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. JMML aims to provide a research source for all practitioners, policy makers, professionals and researchers working in the areas of management, marketing, logistics, supply chain management, international trade. The editor in chief of JMML invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JMML charges no submission or publication fee.


Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).


Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.