Research Article
BibTex RIS Cite
Year 2018, Volume: 5 Issue: 1, 31 - 40, 30.03.2018
https://doi.org/10.17261/Pressacademia.2018.805

Abstract

References

  • Al-Rawi, A. (2016). News Organizations 2.0, A comparative study of Twitter news. Journalism Practice, vol.11, no. 6 pp. 705-720 DOI: 10.1080 / 17512786.2016.1195239
  • Keenan, A. Shiri, A. (2009). Sociability and social interaction on social networking websites. Library Review, vol. 58 no. 6, pp. 438-450. doi: 10.1108 / 00242530910969794
  • Heravi, B. R., and Harrower, N. (2016). Twitter journalism in Ireland: Sourcing and trust in the age of social media. Information, Communication & Society, vol. 19, no. 9, pp. 1194-1213. doi: 10.1080 / 1369118X.2016.1187649
  • Wu, B. and Shen, H. (2015). Analyzing and predicting news popularity on Twitter. International Journal of Information Management, vol. 35, no. 1, pp. 702-711. doi: 10.1016 / j.ijinfomgt.2015.07.003
  • Boyd, D.; Golder, S. and Lotan, G. (2010). Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter. HICSS-43. IEEE: Kauai, HI, https://www.danah.org/papers/TweetTweetRetweet.pdf
  • Boyd, D. M., and Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, vol. 13, n.1, pp. 210-230. doi: 10.1111 / j.1083-6101.2007.00393.x.
  • Chu, S-C. Chen, H-T and Sung, Y. (2016). Following Brands on Twitter: An Extension of Theory of Planned Behavior. International Journal of Advertising, vol. 35, no. 3, pp. 421-347. doi: 10.1080 / 02650487.2015.1037708
  • Vis, F. (2013). Twitter As A Reporting Tool For Breaking News. Digital Journalism, vol.1, no.1, pp. 27-47. doi: 10.1080 / 21670811.2012.741316
  • Kwak, H., Lee, C., Park, H. and Moon, S. (2010). What is Twitter, a Social Network or a News Media? (Proceedings), International World Wide Web Conference, North Carolina, USA. http://an.kaist.ac.kr/traces/WWW2010.html
  • Jansen, B., Zhang, M., Sobel, K. and Chowdhury, A. (2009). Twitter Power: Tweets as Electronic Word of Mouth, Journal of The American Society for Information Science & Technology, vol. 60, no. 11, pp. 2169-2188. doi: 10.1002 / asi.21149
  • Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, vol. 24 no. 5, pp. 517-540. doi: 10.1362 / 026725708X325977
  • Karkar, A. (2016). Content Marketing on the Rise of Value and Trust Networks. International Journal of Social Sciences and Education Research, vol. 2, no. 1, pp. 334-348. (Http://dergipark.gov.tr/download/article-file/260483)
  • Petrovic, S. McCreadie, R. MacDonald, C. Osborne, M. Ounis, I. and Shrimpton, L. (2013). Can Twitter Replace Newswire for Breaking News?”, (Proceedings), Seventh International AAAI Conference on Weblogs and Social Media. https://www.aaai.org/ocs/index.php/ICWSM/ICWSM13/paper/view/6066/6331.
  • Zafar, M.B., Bhattacharya, P., Ganguly, N., Gummadi, K.P. and Ghosh, S. (2015). Sampling content from online social networks: Comparing random vs. expert sampling of the twitter stream”. ACM Transactions on the Web, vol. 9, no. 3, pp. 1-33. doi: 10.1145 / 2743023
  • Naveed, N., Gottron, T., Kunegis, J. and Alhadi, A.C. (2011). Bad news travel fast: a content-based analysis of interesting Twitter on Twitter”, (Proceedings), 3rd International Web Science Conference, NY, USA. doi: 10.1145 / 2527031.2527052
  • Ahmad, N. S., Moses, R., Harun, M. (2016). The Impact of Social Media Content Marketing (SMCM) towards Brand Health”, Procedia Economics and Finance, vol. 37, pp. 331-336. doi: 10.1016 / S2212-5671 (16) 30133-2
  • Ogilvy. (2014). Consumer Perspective on Content Marketing in Turkey. http://www.connectedvivaki.com/content-marketing-turkiyedecontractor
  • Pew Research (2015). The Evolving Role of News on Twitter and Facebook, http://www.journalism.org/2015/07/14/the-evolving-role-ofnews-on-twitter-and-facebook/
  • Newman, N., Fletcher, R., Levy, D. A. and Nielsen, R.K. (2016). Reuters Institute Digital News Report 2016, Oxford University Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/Digital-News-Report-2016.pdf
  • Zhao, W.X., Jiang, J., Weng, J.,. He, J.,. Lim, E.P., Yan, H. and Li, X. (2011). Comparing Twitter and Traditional Media Using Topic Models, (Proceedings), Advances in Information Retrieval 33rd European Conference on IR Research, ECIR, Dublin, Ireland, http://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2374&context=sis_research Manovich, L. (2001). The Language of New Media., MIT Press, England.
  • Jenkins, H. (2006). Convergence culture: Where old and new media collide, NYU Press, USA.
  • Bandari, R., Assur, S. and Huberman, B. (2012). The Pulse of News in Social Media: Forecasting Popularity. (Proceedings), Sixth International AAAI Conference on Weblogs and Social Media, https://www.aaai.org/ocs/index.php/ICWSM/ICWSM12/paper/viewFile/4646/4963
  • Statista (2017). Number of monthly active Twitter users worldwide”, https://www.statista.com/statistics/282087/number-of-monthlyactive-twitter-users/

A COMPARATIVE ANALYSIS OF USER INTERACTION OF TWITTER FOR TURKISH AND FOREIGN NEWS AGENCIES

Year 2018, Volume: 5 Issue: 1, 31 - 40, 30.03.2018
https://doi.org/10.17261/Pressacademia.2018.805

Abstract

Purpose - This
research examines the user interaction of global and local news agencies'
tweets based on three dimensions. The types of agencies, content richness of
posts, and categories of shared news content.

Methodology -   A mixed research model was used both
quantitative and qualitative. Five elements have been evaluated with a special
score table. The news categories were examined through eight selected
categories. User interactions were analyzed with 4,582 tweets collected from
the news agencies. Content analysis, t-test, one-way ANOVA and correlation
analysis were conducted.

Findings- It has been
seen that user interaction differs regarding news agencies and types of news
agencies. So having influenced the audience from the Agency perspective, there
should be considerations regarding sharing content to have interactions.
    

Conclusion- Content
marketing is a useful tool for social media
marketing, and news agencies are the leading producers of the social media
content. By this point of view, this work has implications for both
academicians and practitioners.

References

  • Al-Rawi, A. (2016). News Organizations 2.0, A comparative study of Twitter news. Journalism Practice, vol.11, no. 6 pp. 705-720 DOI: 10.1080 / 17512786.2016.1195239
  • Keenan, A. Shiri, A. (2009). Sociability and social interaction on social networking websites. Library Review, vol. 58 no. 6, pp. 438-450. doi: 10.1108 / 00242530910969794
  • Heravi, B. R., and Harrower, N. (2016). Twitter journalism in Ireland: Sourcing and trust in the age of social media. Information, Communication & Society, vol. 19, no. 9, pp. 1194-1213. doi: 10.1080 / 1369118X.2016.1187649
  • Wu, B. and Shen, H. (2015). Analyzing and predicting news popularity on Twitter. International Journal of Information Management, vol. 35, no. 1, pp. 702-711. doi: 10.1016 / j.ijinfomgt.2015.07.003
  • Boyd, D.; Golder, S. and Lotan, G. (2010). Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter. HICSS-43. IEEE: Kauai, HI, https://www.danah.org/papers/TweetTweetRetweet.pdf
  • Boyd, D. M., and Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, vol. 13, n.1, pp. 210-230. doi: 10.1111 / j.1083-6101.2007.00393.x.
  • Chu, S-C. Chen, H-T and Sung, Y. (2016). Following Brands on Twitter: An Extension of Theory of Planned Behavior. International Journal of Advertising, vol. 35, no. 3, pp. 421-347. doi: 10.1080 / 02650487.2015.1037708
  • Vis, F. (2013). Twitter As A Reporting Tool For Breaking News. Digital Journalism, vol.1, no.1, pp. 27-47. doi: 10.1080 / 21670811.2012.741316
  • Kwak, H., Lee, C., Park, H. and Moon, S. (2010). What is Twitter, a Social Network or a News Media? (Proceedings), International World Wide Web Conference, North Carolina, USA. http://an.kaist.ac.kr/traces/WWW2010.html
  • Jansen, B., Zhang, M., Sobel, K. and Chowdhury, A. (2009). Twitter Power: Tweets as Electronic Word of Mouth, Journal of The American Society for Information Science & Technology, vol. 60, no. 11, pp. 2169-2188. doi: 10.1002 / asi.21149
  • Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, vol. 24 no. 5, pp. 517-540. doi: 10.1362 / 026725708X325977
  • Karkar, A. (2016). Content Marketing on the Rise of Value and Trust Networks. International Journal of Social Sciences and Education Research, vol. 2, no. 1, pp. 334-348. (Http://dergipark.gov.tr/download/article-file/260483)
  • Petrovic, S. McCreadie, R. MacDonald, C. Osborne, M. Ounis, I. and Shrimpton, L. (2013). Can Twitter Replace Newswire for Breaking News?”, (Proceedings), Seventh International AAAI Conference on Weblogs and Social Media. https://www.aaai.org/ocs/index.php/ICWSM/ICWSM13/paper/view/6066/6331.
  • Zafar, M.B., Bhattacharya, P., Ganguly, N., Gummadi, K.P. and Ghosh, S. (2015). Sampling content from online social networks: Comparing random vs. expert sampling of the twitter stream”. ACM Transactions on the Web, vol. 9, no. 3, pp. 1-33. doi: 10.1145 / 2743023
  • Naveed, N., Gottron, T., Kunegis, J. and Alhadi, A.C. (2011). Bad news travel fast: a content-based analysis of interesting Twitter on Twitter”, (Proceedings), 3rd International Web Science Conference, NY, USA. doi: 10.1145 / 2527031.2527052
  • Ahmad, N. S., Moses, R., Harun, M. (2016). The Impact of Social Media Content Marketing (SMCM) towards Brand Health”, Procedia Economics and Finance, vol. 37, pp. 331-336. doi: 10.1016 / S2212-5671 (16) 30133-2
  • Ogilvy. (2014). Consumer Perspective on Content Marketing in Turkey. http://www.connectedvivaki.com/content-marketing-turkiyedecontractor
  • Pew Research (2015). The Evolving Role of News on Twitter and Facebook, http://www.journalism.org/2015/07/14/the-evolving-role-ofnews-on-twitter-and-facebook/
  • Newman, N., Fletcher, R., Levy, D. A. and Nielsen, R.K. (2016). Reuters Institute Digital News Report 2016, Oxford University Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/Digital-News-Report-2016.pdf
  • Zhao, W.X., Jiang, J., Weng, J.,. He, J.,. Lim, E.P., Yan, H. and Li, X. (2011). Comparing Twitter and Traditional Media Using Topic Models, (Proceedings), Advances in Information Retrieval 33rd European Conference on IR Research, ECIR, Dublin, Ireland, http://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2374&context=sis_research Manovich, L. (2001). The Language of New Media., MIT Press, England.
  • Jenkins, H. (2006). Convergence culture: Where old and new media collide, NYU Press, USA.
  • Bandari, R., Assur, S. and Huberman, B. (2012). The Pulse of News in Social Media: Forecasting Popularity. (Proceedings), Sixth International AAAI Conference on Weblogs and Social Media, https://www.aaai.org/ocs/index.php/ICWSM/ICWSM12/paper/viewFile/4646/4963
  • Statista (2017). Number of monthly active Twitter users worldwide”, https://www.statista.com/statistics/282087/number-of-monthlyactive-twitter-users/
There are 23 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Yilmaz Yaman 0000-0002-4687-8834

Publication Date March 30, 2018
Published in Issue Year 2018 Volume: 5 Issue: 1

Cite

APA Yaman, Y. (2018). A COMPARATIVE ANALYSIS OF USER INTERACTION OF TWITTER FOR TURKISH AND FOREIGN NEWS AGENCIES. Journal of Management Marketing and Logistics, 5(1), 31-40. https://doi.org/10.17261/Pressacademia.2018.805

Journal of Management, Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. JMML aims to provide a research source for all practitioners, policy makers, professionals and researchers working in the areas of management, marketing, logistics, supply chain management, international trade. The editor in chief of JMML invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JMML charges no submission or publication fee.


Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).


Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.