PROFILES OF CONSUMER INNOVATIVENESS IN TURKEY

Sukru Akdogan; Kumru Uyar; Kenan Gullu

Research Article

PROFILES OF CONSUMER INNOVATIVENESS IN TURKEY

Year 2018, Volume: 5 Issue: 3, 236 - 245, 30.09.2018

Sukru Akdogan , Kumru Uyar Kenan Gullu

Abstract

Purpose- This research examines the relationship between
innovativeness, market mavens, and opinion leadership. The issue has been
reevaluated in this study because of conflicting results between innovation and
demographic variables in the past literature.

Methodology- The data was obtained from a survey of a convenience
sample of 283 consumers from the city of Kayseri, Turkey. Data was analyzed
through a Statistical Packet Program and the relationships were tested through
correlation analyses.

Findings- Consumer innovation has a negative correlation with
price sensitivity and a positive correlation
with attitudes. Market mavens has a negative correlation with attitudes and affective responses, but it has positive
correlation with price sensitivity. Opinion leadership has a positive correlation
with price sensitivity.

Conclusion- As a
result of the research, it was revealed
consumers with a high level of innovation have low price sensitivity.
market mavens and opinion leaders have higher price sensitivity.

Keywords

Consumer innovativeness, market maven, opinion leadership, consumer, Turkey

References

Abratt, R., Nel, D., Nezer, C. (1995). Role of the market maven in retailing: a general marketplace influencer. Journal of Business and Psychology, 10(1), 31-55.
Andrews, M. L., Benedicktus, R. L. (2015). Are consumer innovators less resistant to change than market mavens?. In Revolution in Marketing: Market Driving Changes (pp. 223-227). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 55(2) 178-204.
Bartels, J., Reinders, M. J. (2011). Consumer innovativeness and its correlates: a propositional inventory for future research. Journal of Business Research, 64(6), 601-609.
Barnes, S. J., Pressey, A. (2008). The virtual maven: a study of Market maven behavior in physical, Web, and virtual world channels. Enhancing Knowledge Development in Marketing, 19, 445-456.
Bidar, R., Watson, J., Barros, A. P. (2016). Literature review to determine environmental and cognitive factors underlying user value cocreation behaviour. PACIS 2016 Proceedings. 327-336.
Blake, B. F., Neuendorf, K. A., Valdiserri, C. M. (2003). Innovativeness and variety of internet shopping. Internet Research, 13(3), 156-169.
Brancaleone, V., Gountas, J. (2007). Personality characteristics of market mavens. ACR North American Advances.
Childers, T. L. (1986). Assessment of the psychometric properties of an opinion leadership scale. Journal of Marketing Research, 184-188.
Cho, C. H., Lee, J. G., Tharp, M. (2001). Different forced-exposure levels to banner advertisements. Journal of Advertising Research, 41(4), 45-56.
Clark, R. A., Goldsmith, R. E. (2005). Market mavens: psychological influences. Psychology & Marketing, 22(4), 289-312.
Clark, R. A., Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34-43.
Claudy, M. C., Garcia, R., O’Driscoll, A. (2015). Consumer resistance to innovation-a behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.
Dickerson, M., Gentry, J. W. (1983). Characteristics of adopters and non-adopters of home computers. Journal of Consumer Research, 10(2), 225-235.
Duvel, G. H., Williams, R. F. (2005). The nature and determinants of opinion leadership in Lesotho. South African Journal of Agricultural Extension, 34(2), 260-274.
Eiamkanchanalai, S., Assarut, N. (2016). Consumer innovativeness and opinion leadership: revisiting consumer characteristics in new product diffusion model. Global Business and Economics Review, 18(1), 15-27.
Feick, L. F., Price, L. L. (1987). The market maven: a diffuser of marketplace information. The Journal of Marketing, 21(2), 83-97.
Ferreira de Lara, F., Neves Guimarães, M. R. (2014). Competitive priorities and innovation in SMEs: a Brazil multi-case study. Journal of Technology Management & Innovation, 9(3), 51-64.
Fort-Rioche, L., Ackermann, C. L. (2013). Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design. European Journal of Innovation Management, 16(4), 495-516.
Foxall, G. R., Goldsmith, R. E., Brown, S. (1998). Consumer psychology for marketing (Vol. 1). Cengage Learning EMEA.
Jain, S. P., Posavac, S. S. (2001). Prepurchase attribute verifiability, source credibility, and persuasion. Journal of Consumer Psychology, 11(3), 169-180.
Gatignon, H., Robertson, T. S. (1985). A propositional inventory for new diffusion research. Journal of Consumer Research, 11(4), 849-867.
Gilly, M. C., Zeithaml, V. A. (1985). The elderly consumer and adoption of technologies. Journal of Consumer Research, 12(3), 353-357.
Goldsmith, R. E., Stith, M. T., White, J. D. (1987). Race and sex differences in self-identified innovativeness. Journal of Retailing, 63(4), 411-425.
Girardi, A., Soutar, G. N., Ward, S. (2005). The validation of a use innovativeness scale. European Journal of Innovation Management, 8(4), 471-481.
Goldsmith R. E., Newell, S. J. (1997). Innovativeness and price sensitivity: managerial, theoretical and methodological issues. Journal of Product & Brand Management, 6(3), 163 -174.
Goldsmith, R. E., Moore, M. A., Beaudoin, P. (1999). Fashion innovativeness and self-concept: a replication. Journal of Product & Brand Management, 8(1), 7-18.
Goldsmith, R. E., Foxall, G. R. (2003). The measurement of innovativeness. In the International handbook on innovation (pp. 321-330).
Goldsmith, R. E., Flynn, L. R., Goldsmith, E. B. (2003). Innovative consumers and market mavens. Journal of Marketing Theory and Practice, 11(4), 54-65.
Goldsmith, R. E., Kim, D., Flynn, L. R., Kim, W. M. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. The Journal of Social Psychology, 145(5), 501-508.
Goldsmith, R. E., Clark, R. A., Goldsmith, E. B. (2006). Extending the psychological profile of market mavenism. Journal of Consumer Behaviour, 5(5), 411-419.
Goodey, C., East, R. (2008). Testing the market maven concept. Journal of Marketing Management, 24(3-4), 265-282.
Grewal, R., Mehta, R., Kardes, F. R. (2000). The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology, 21(3), 233-252.
Hirunyawipada, T., Paswan, A. K. (2006). Consumer innovativeness and perceived risk: implications for high technology product adoption. Journal of consumer marketing, 23(4), 182-198.
Hoffmann, S., Soyez, K. (2010). A cognitive model to predict domain-specific consumer innovativeness. Journal of Business Research, 63(7), 778-785.
Hoyer, W. D., Stokburger-Sauer, N. (2007). A comparison of antecedents and consequences of market mavens and opinion leaders. In: Bayón T., Herrmann A., Huber F. (eds)Vielfalt und einheit in der marketingwissenschaft, 215-236.
Im, S., Bayus, B. L., Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Aademy of Marketing Science, 31(1), 61-73.
Jordaan, Y., Simpson, M. N. (2006). Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Consumer Sciences, 34(1), 32-40.
Kaushik, A. K., Rahman, Z. (2014). Perspectives and dimensions of consumer innovativeness: a literature review and future agenda. Journal of International Consumer Marketing, 26(3), 239-263.
Labay, D. G., Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems. Journal of Consumer Research, 8(3), 271-278.
Lassar, W. M., Manolis, C., Lassar, S. S. (2005). The relationship between consumer innovativeness, personal characteristics, and online banking adoption. International Journal of Bank Marketing, 23(2), 176-199.
Laukkanen, T. (2016). Consumer adoption versus rejection decisions in seemingly similar service innovations: the case of the Internet and mobile banking. Journal of Business Research, 69(7), 2432-2439.
Lennon, S. J., Kim, M., Johnson, K. K., Jolly, L. D., Damhorst, M. L., Jasper, C. R. (2007). A longitudinal look at rural consumer adoption of online shopping. Psychology & Marketing, 24(4), 375-401.
Mann, B. J. S., Sahni, S. K. (2012). Profiling adopter categories of internet banking in India: an empirical study. Vision, 16(4), 283-295.
Martinez, E., Polo, Y., Flavian, C. (1998). The acceptance and diffusion of new consumer durables: differences between first and last adopters. Journal of Consumer Marketing, 15(4), 323-342.
Pagani, M. (2007). A vicarious innovativeness scale for 3G mobile services: integrating the domain specific innovativeness scale with psychological and rational indicators. Technology Analysis & Strategic Management, 19(6), 709-728.
Porter, C. E., Donthu, N. (2006). Using the technology acceptance model to explain how attitudes determine Internet usage: the role of perceived access barriers and demographics. Journal of Business Research, 59(9), 999-1007.
Rogers, E. M., Shoemaker, P. (1971). Communication of innovations. New York: Free Press, 1971.
Ruvio, A., Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: an empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.
Sarathy, P. S., Patro, S. K. (2013). The role of opinion leaders in high-involvement purchases: an empirical investigation. South Asian Journal of Management, 20(2).
Sarathy, P. S. (2011). Organizational innovations in the real-estate industry using AHP. International Journal of Organizational Innovation, 4(1).
Shiffman, L., O’Cass, A., Paladino, A., Carlson, J. (2014). Chapter 11: the influence of culture on consumer behaviour. Consumer Behaviour (6th ed.). Australia: Pearson.
Shih, C. F., Venkatesh, A. (2004). Beyond adoption: development and application of a use-diffusion model. Journal of Marketing, 68(1), 59-72.
Shimp, T. A., Dunn, T. H., Klein, J. G. (2004). Remnants of the US Civil War and modern consumer behavior. Psychology & Marketing, 21(2), 75-91.
Shoham, A., Ruvio, A. (2008). Opinion leaders and followers: a replication and extension. Psychology & Marketing, 25(3), 280-297.
Steenkamp, J. B. E., Hofstede, F. T., Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 63(2), 55-69.
Steenkamp, J. B. E., Burgess, S. M. (2002). Optimum stimulation level and exploratory consumer behavior in an emerging consumer market. International Journal of Research in Marketing, 19(2), 131-150.
Steenkamp, J. B. E., Gielens, K. (2003). Consumer and market drivers of the trial probability of new consumer packaged goods. Journal of Consumer Research, 30(3), 368-384.
Stokburger‐Sauer, N. E., Hoyer, W. D. (2009). Consumer advisors revisited: what drives those with market mavenism and opinion leadership tendencies and why?. Journal of Consumer Behaviour, 8(2‐3), 100-115.
Sun, T., Youn, S., Wu, G., Kuntaraporn, M. (2006). Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11(4), 1104-1127.
Tellis, G. J., Yin, E., Bell, S. (2009), Global consumer innovativeness: cross-country differences and demographic commonalities. Journal of International Marketing, 17 (2), 1-22.
Williams, T. G., Slama, M. E. (1995). Market mavens# purchase decision evaluative criteria: implications for brand and store promotion efforts. Journal of Consumer Marketing, 12 (3), 4-21.
Uhl, K., Andrus, R., Poulsen, L. (1970). How are laggards different? An empirical inquiry. Journal of Marketing Research,7(1), 51-54.
Vandecasteele, B., Geuens, M. (2010). Motivated consumer innovativeness: concept, measurement, and validation. International Journal of Research in Marketing, 27(4), 308-318.
Venkatraman, M. P. (1991). The impact of innovativeness and innovation type on adoption. Journal of Retailing, 67(1), 51.
Vishwanath, A. (2005). Impact of personality on technology adoption: an empirical model. Journal of the American Society for Information Science and Technology, 56(8), 803-811.
Wiedmann, K. P., Walsh, G., Mitchell, V. W. (2001). The Mannmaven: an agent for diffusing market information. Journal of Marketing Communications, 7(4), 195-212.
Xie, Y., Singh, N. (2007). The impact of young adults’ socialization on consumer innovativeness, Journal of Customer Behavior, 6(3), 229-248.
Zhang, S., Schmitt, B. H. (2001). Creating local brands in multilingual international markets. Journal of Marketing Research, 38(3), 313-325.

Year 2018, Volume: 5 Issue: 3, 236 - 245, 30.09.2018

Sukru Akdogan , Kumru Uyar Kenan Gullu

Abstract

References

Abratt, R., Nel, D., Nezer, C. (1995). Role of the market maven in retailing: a general marketplace influencer. Journal of Business and Psychology, 10(1), 31-55.
Andrews, M. L., Benedicktus, R. L. (2015). Are consumer innovators less resistant to change than market mavens?. In Revolution in Marketing: Market Driving Changes (pp. 223-227). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 55(2) 178-204.
Bartels, J., Reinders, M. J. (2011). Consumer innovativeness and its correlates: a propositional inventory for future research. Journal of Business Research, 64(6), 601-609.
Barnes, S. J., Pressey, A. (2008). The virtual maven: a study of Market maven behavior in physical, Web, and virtual world channels. Enhancing Knowledge Development in Marketing, 19, 445-456.
Bidar, R., Watson, J., Barros, A. P. (2016). Literature review to determine environmental and cognitive factors underlying user value cocreation behaviour. PACIS 2016 Proceedings. 327-336.
Blake, B. F., Neuendorf, K. A., Valdiserri, C. M. (2003). Innovativeness and variety of internet shopping. Internet Research, 13(3), 156-169.
Brancaleone, V., Gountas, J. (2007). Personality characteristics of market mavens. ACR North American Advances.
Childers, T. L. (1986). Assessment of the psychometric properties of an opinion leadership scale. Journal of Marketing Research, 184-188.
Cho, C. H., Lee, J. G., Tharp, M. (2001). Different forced-exposure levels to banner advertisements. Journal of Advertising Research, 41(4), 45-56.
Clark, R. A., Goldsmith, R. E. (2005). Market mavens: psychological influences. Psychology & Marketing, 22(4), 289-312.
Clark, R. A., Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34-43.
Claudy, M. C., Garcia, R., O’Driscoll, A. (2015). Consumer resistance to innovation-a behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.
Dickerson, M., Gentry, J. W. (1983). Characteristics of adopters and non-adopters of home computers. Journal of Consumer Research, 10(2), 225-235.
Duvel, G. H., Williams, R. F. (2005). The nature and determinants of opinion leadership in Lesotho. South African Journal of Agricultural Extension, 34(2), 260-274.
Eiamkanchanalai, S., Assarut, N. (2016). Consumer innovativeness and opinion leadership: revisiting consumer characteristics in new product diffusion model. Global Business and Economics Review, 18(1), 15-27.
Feick, L. F., Price, L. L. (1987). The market maven: a diffuser of marketplace information. The Journal of Marketing, 21(2), 83-97.
Ferreira de Lara, F., Neves Guimarães, M. R. (2014). Competitive priorities and innovation in SMEs: a Brazil multi-case study. Journal of Technology Management & Innovation, 9(3), 51-64.
Fort-Rioche, L., Ackermann, C. L. (2013). Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design. European Journal of Innovation Management, 16(4), 495-516.
Foxall, G. R., Goldsmith, R. E., Brown, S. (1998). Consumer psychology for marketing (Vol. 1). Cengage Learning EMEA.
Jain, S. P., Posavac, S. S. (2001). Prepurchase attribute verifiability, source credibility, and persuasion. Journal of Consumer Psychology, 11(3), 169-180.
Gatignon, H., Robertson, T. S. (1985). A propositional inventory for new diffusion research. Journal of Consumer Research, 11(4), 849-867.
Gilly, M. C., Zeithaml, V. A. (1985). The elderly consumer and adoption of technologies. Journal of Consumer Research, 12(3), 353-357.
Goldsmith, R. E., Stith, M. T., White, J. D. (1987). Race and sex differences in self-identified innovativeness. Journal of Retailing, 63(4), 411-425.
Girardi, A., Soutar, G. N., Ward, S. (2005). The validation of a use innovativeness scale. European Journal of Innovation Management, 8(4), 471-481.
Goldsmith R. E., Newell, S. J. (1997). Innovativeness and price sensitivity: managerial, theoretical and methodological issues. Journal of Product & Brand Management, 6(3), 163 -174.
Goldsmith, R. E., Moore, M. A., Beaudoin, P. (1999). Fashion innovativeness and self-concept: a replication. Journal of Product & Brand Management, 8(1), 7-18.
Goldsmith, R. E., Foxall, G. R. (2003). The measurement of innovativeness. In the International handbook on innovation (pp. 321-330).
Goldsmith, R. E., Flynn, L. R., Goldsmith, E. B. (2003). Innovative consumers and market mavens. Journal of Marketing Theory and Practice, 11(4), 54-65.
Goldsmith, R. E., Kim, D., Flynn, L. R., Kim, W. M. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. The Journal of Social Psychology, 145(5), 501-508.
Goldsmith, R. E., Clark, R. A., Goldsmith, E. B. (2006). Extending the psychological profile of market mavenism. Journal of Consumer Behaviour, 5(5), 411-419.
Goodey, C., East, R. (2008). Testing the market maven concept. Journal of Marketing Management, 24(3-4), 265-282.
Grewal, R., Mehta, R., Kardes, F. R. (2000). The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology, 21(3), 233-252.
Hirunyawipada, T., Paswan, A. K. (2006). Consumer innovativeness and perceived risk: implications for high technology product adoption. Journal of consumer marketing, 23(4), 182-198.
Hoffmann, S., Soyez, K. (2010). A cognitive model to predict domain-specific consumer innovativeness. Journal of Business Research, 63(7), 778-785.
Hoyer, W. D., Stokburger-Sauer, N. (2007). A comparison of antecedents and consequences of market mavens and opinion leaders. In: Bayón T., Herrmann A., Huber F. (eds)Vielfalt und einheit in der marketingwissenschaft, 215-236.
Im, S., Bayus, B. L., Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Aademy of Marketing Science, 31(1), 61-73.
Jordaan, Y., Simpson, M. N. (2006). Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Consumer Sciences, 34(1), 32-40.
Kaushik, A. K., Rahman, Z. (2014). Perspectives and dimensions of consumer innovativeness: a literature review and future agenda. Journal of International Consumer Marketing, 26(3), 239-263.
Labay, D. G., Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems. Journal of Consumer Research, 8(3), 271-278.
Lassar, W. M., Manolis, C., Lassar, S. S. (2005). The relationship between consumer innovativeness, personal characteristics, and online banking adoption. International Journal of Bank Marketing, 23(2), 176-199.
Laukkanen, T. (2016). Consumer adoption versus rejection decisions in seemingly similar service innovations: the case of the Internet and mobile banking. Journal of Business Research, 69(7), 2432-2439.
Lennon, S. J., Kim, M., Johnson, K. K., Jolly, L. D., Damhorst, M. L., Jasper, C. R. (2007). A longitudinal look at rural consumer adoption of online shopping. Psychology & Marketing, 24(4), 375-401.
Mann, B. J. S., Sahni, S. K. (2012). Profiling adopter categories of internet banking in India: an empirical study. Vision, 16(4), 283-295.
Martinez, E., Polo, Y., Flavian, C. (1998). The acceptance and diffusion of new consumer durables: differences between first and last adopters. Journal of Consumer Marketing, 15(4), 323-342.
Pagani, M. (2007). A vicarious innovativeness scale for 3G mobile services: integrating the domain specific innovativeness scale with psychological and rational indicators. Technology Analysis & Strategic Management, 19(6), 709-728.
Porter, C. E., Donthu, N. (2006). Using the technology acceptance model to explain how attitudes determine Internet usage: the role of perceived access barriers and demographics. Journal of Business Research, 59(9), 999-1007.
Rogers, E. M., Shoemaker, P. (1971). Communication of innovations. New York: Free Press, 1971.
Ruvio, A., Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: an empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.
Sarathy, P. S., Patro, S. K. (2013). The role of opinion leaders in high-involvement purchases: an empirical investigation. South Asian Journal of Management, 20(2).
Sarathy, P. S. (2011). Organizational innovations in the real-estate industry using AHP. International Journal of Organizational Innovation, 4(1).
Shiffman, L., O’Cass, A., Paladino, A., Carlson, J. (2014). Chapter 11: the influence of culture on consumer behaviour. Consumer Behaviour (6th ed.). Australia: Pearson.
Shih, C. F., Venkatesh, A. (2004). Beyond adoption: development and application of a use-diffusion model. Journal of Marketing, 68(1), 59-72.
Shimp, T. A., Dunn, T. H., Klein, J. G. (2004). Remnants of the US Civil War and modern consumer behavior. Psychology & Marketing, 21(2), 75-91.
Shoham, A., Ruvio, A. (2008). Opinion leaders and followers: a replication and extension. Psychology & Marketing, 25(3), 280-297.
Steenkamp, J. B. E., Hofstede, F. T., Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 63(2), 55-69.
Steenkamp, J. B. E., Burgess, S. M. (2002). Optimum stimulation level and exploratory consumer behavior in an emerging consumer market. International Journal of Research in Marketing, 19(2), 131-150.
Steenkamp, J. B. E., Gielens, K. (2003). Consumer and market drivers of the trial probability of new consumer packaged goods. Journal of Consumer Research, 30(3), 368-384.
Stokburger‐Sauer, N. E., Hoyer, W. D. (2009). Consumer advisors revisited: what drives those with market mavenism and opinion leadership tendencies and why?. Journal of Consumer Behaviour, 8(2‐3), 100-115.
Sun, T., Youn, S., Wu, G., Kuntaraporn, M. (2006). Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11(4), 1104-1127.
Tellis, G. J., Yin, E., Bell, S. (2009), Global consumer innovativeness: cross-country differences and demographic commonalities. Journal of International Marketing, 17 (2), 1-22.
Williams, T. G., Slama, M. E. (1995). Market mavens# purchase decision evaluative criteria: implications for brand and store promotion efforts. Journal of Consumer Marketing, 12 (3), 4-21.
Uhl, K., Andrus, R., Poulsen, L. (1970). How are laggards different? An empirical inquiry. Journal of Marketing Research,7(1), 51-54.
Vandecasteele, B., Geuens, M. (2010). Motivated consumer innovativeness: concept, measurement, and validation. International Journal of Research in Marketing, 27(4), 308-318.
Venkatraman, M. P. (1991). The impact of innovativeness and innovation type on adoption. Journal of Retailing, 67(1), 51.
Vishwanath, A. (2005). Impact of personality on technology adoption: an empirical model. Journal of the American Society for Information Science and Technology, 56(8), 803-811.
Wiedmann, K. P., Walsh, G., Mitchell, V. W. (2001). The Mannmaven: an agent for diffusing market information. Journal of Marketing Communications, 7(4), 195-212.
Xie, Y., Singh, N. (2007). The impact of young adults’ socialization on consumer innovativeness, Journal of Customer Behavior, 6(3), 229-248.
Zhang, S., Schmitt, B. H. (2001). Creating local brands in multilingual international markets. Journal of Marketing Research, 38(3), 313-325.

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Details

Primary Language	English
Journal Section	Articles
Authors	Sukru Akdogan 0000-0001-6811-706X Kumru Uyar This is me 0000-0002-2604-5317 Kenan Gullu This is me 0000-0002-8604-8798
Publication Date	September 30, 2018
Published in Issue	Year 2018 Volume: 5 Issue: 3

Cite

APA	Akdogan, S., Uyar, K., & Gullu, K. (2018). PROFILES OF CONSUMER INNOVATIVENESS IN TURKEY. Journal of Management Marketing and Logistics, 5(3), 236-245.

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