Abstract
Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy.
Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it.
Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created.
Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.
References
- Ataseven, M. (2017, september 28). Rüzgâr Enerjisinin Geleceği ve YEKA. Türkiye Rüzgar Enerjisi Birliği.
- Blazev, A. (2016). Global Energy Market Trends. The Fairmont Press, Inc.
- Boyce, C., & Neale, P. (2006). Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International.
- Demirbaş, A. (2001). Energy balance, energy sources, energy policy, future developments and energy investments in Turkey. Index, p. 5.
- Erlingsson, C., & Brysiewicz, P. (2017). A hands-on Guide to Doing Content Analysis. ScienceDirect
- Feder, B. J. (2006). Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead. The New York Times.
- Goldman, S. (2003). Dreaming with BRICs: The Path to 2050. Retrieved from http://www.goldmansachs.com/our-thinking/archive/brics-dream.html
- GWEC. (2018, April). Global Wind Report. Annual Market Update.
- İzgi, M. F. (2017, October). Renewable Energy Turkey. Retrieved from Renewable Energy Turkey: https://gettingthedealthrough.com/area/99/jurisdiction/54/renewable-energy-2018-turkey/
- Johri, L. M., & Petison, P. (2008). Value-based localization localization strategies automobile subsidiaries in Thailand. International Journal of Emerging Markets, 141.
- Levitt, T. (1983). The Globalization of Markets. Harward Business Review.
- Maha , L., Ignat, I., & Maha , S. (2010). The impact of business localization on the international trade.
- Pamir, N. (2005). "Enerji Politikaları ve Küresel Gelişmeler", Stratejik Analiz.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students.
- Serifsoy, A. (2019, June). An Explatory Study on the Dynamics of Localization of Renewable Energy Industry Among the Managers of a Leading Company . İstanbul, Turkey.
- Vaclav, K. (2012). Seeking real causes of the European crisis. A Journal of Public Policy
Abstract
References
- Ataseven, M. (2017, september 28). Rüzgâr Enerjisinin Geleceği ve YEKA. Türkiye Rüzgar Enerjisi Birliği.
- Blazev, A. (2016). Global Energy Market Trends. The Fairmont Press, Inc.
- Boyce, C., & Neale, P. (2006). Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International.
- Demirbaş, A. (2001). Energy balance, energy sources, energy policy, future developments and energy investments in Turkey. Index, p. 5.
- Erlingsson, C., & Brysiewicz, P. (2017). A hands-on Guide to Doing Content Analysis. ScienceDirect
- Feder, B. J. (2006). Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead. The New York Times.
- Goldman, S. (2003). Dreaming with BRICs: The Path to 2050. Retrieved from http://www.goldmansachs.com/our-thinking/archive/brics-dream.html
- GWEC. (2018, April). Global Wind Report. Annual Market Update.
- İzgi, M. F. (2017, October). Renewable Energy Turkey. Retrieved from Renewable Energy Turkey: https://gettingthedealthrough.com/area/99/jurisdiction/54/renewable-energy-2018-turkey/
- Johri, L. M., & Petison, P. (2008). Value-based localization localization strategies automobile subsidiaries in Thailand. International Journal of Emerging Markets, 141.
- Levitt, T. (1983). The Globalization of Markets. Harward Business Review.
- Maha , L., Ignat, I., & Maha , S. (2010). The impact of business localization on the international trade.
- Pamir, N. (2005). "Enerji Politikaları ve Küresel Gelişmeler", Stratejik Analiz.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students.
- Serifsoy, A. (2019, June). An Explatory Study on the Dynamics of Localization of Renewable Energy Industry Among the Managers of a Leading Company . İstanbul, Turkey.
- Vaclav, K. (2012). Seeking real causes of the European crisis. A Journal of Public Policy
Details
| Primary Language | English |
|---|---|
| Subjects | Business Administration |
| Journal Section | Articles |
| Authors | |
| Publication Date | June 30, 2019 |
| Published in Issue | Year 2019 Volume: 6 Issue: 2 |
Journal of Management,
Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed,
quarterly and open-access online journal. The journal publishes four issues a year. The issuing
months are March, June, September and December. The publication languages
of the Journal are English and Turkish. JMML aims to provide a research source
for all practitioners, policy makers, professionals and researchers working in
the areas of management, marketing, logistics, supply chain management,
international trade. The editor in chief of JMML invites all manuscripts that
cover theoretical and/or applied researches on topics related to the interest
areas of the Journal. JMML charges no submission or publication fee.
Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).
Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.