Research Article
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Year 2020, Volume: 7 Issue: 2, 66 - 71, 30.06.2020

Chih-huang Lin

https://doi.org/10.17261/Pressacademia.2020.1224

Abstract

References

  • Agger, R., Goldstein, M., & Pearl, S. (1961). Political Cynicism: Measurement and Meaning. Journal of Politics, 23, 477-506.
  • ANDERSSON, L., & BATEMAN, T. (1997). Cynicism in the workplace: some causes and effects. JOURNAL OF ORGANIZATIONAL BEHAVIOR, 18, 449-469.
  • Bagozzi, R., Gopinath, M., & Nyer, P. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  • Barone, D., Hersen, M., & Van Hasselt, V. (2004). Advanced Personality: Springer.
  • Bateman, T., Sakano, T., & Fujita, M. (1992). Roger, Me, and My Attitude: Film Propaganda and Cynicism Toward Corporate Leadership. Journal of Applied Psychology, 77, 768-768.
  • De Vreese, C. H. (2005). The Spiral of Cynicism Reconsidered. European Journal of Communication, 20(3), 283.
  • De Vreese, C. H. (2005). News framing: Theory and typology. Information design journal+ document design, 13(1), 51-62.
  • Forgas, J. (1995). Mood and judgment: the affect infusion model (AIM). Psychol Bull, 117(1), 39-66.
  • Gainer, B. (1993). An empirical investigation of the role of involvement with a gendered product. Psychology & Marketing, 10(4), 265-283.
  • Grunert, K. G. (1996). Automatic and strategic processes in advertising effects. The Journal of Marketing, 88-101.
  • Guastello, S., Rieke, M., Guastello, D., & Billings, S. (1992). A study of cynicism, personality, and work values. The Journal of psychology, 126(1), 37-48.
  • Helm, A. E. (2006). Cynical consumers: dangerous enemies, loyal friends. Citeseer.
  • Kaid, L. (2007). The Effects of Political Advertising on Young Voters. American Behavioral Scientist, 50(9), 1137.
  • Kanter, D., & Mirvis, P. (1989). The Cynical Americans: Living and Working in an Age of Discontent and Disillusion: Jossey-Bass.
  • Kanter, D., & Wortzel, L. (1985). Cynicism and alienation as marketing considerations: Some new ways to approach the female consumer. Journal of Consumer Marketing, 2(1), 5–15.
  • Lidstone, J. (2005). Blazer to the Rescue. Australian Journal of Emergency Management.
  • Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27(3), 361-367.
  • Mangleburg, T., & Bristol, T. (1998). Socializing and Adolescents' Skepticism toward Advertising. Journal of Advertising, 27(3), 11-12.
  • Meyers-Levy, J., & Maheswaran, D. (1991). Exploring Differences in Males' and Females' Processing Strategies. Journal of Consumer Research, 18(1), 63.
  • Mittal, B. (2006). A comparative analysis of four scales of consumer involvement. Psychology and Marketing, 12(7), 663-682.
  • Naus, F., van Iterson, A., & Roe, R. (2007). Organizational cynicism: Extending the exit, voice, loyalty, and neglect model of employees' responses to adverse conditions in the workplace. Human Relations, 60(5), 683.
  • Obermiller, C., & Spangenberg, E. (1998). Development of a Scale to Measure Consumer Skepticism Toward Advertising. Journal of Consumer Psychology, 7(2), 159-186.
  • Obermiller, C., Spangenberg, E., & MacLachlan, D. (2005). AD SKEPTICISM: The Consequences of Disbelief. Journal of Advertising, 34(3), 7-17.
  • Petty, R., & Cacioppo, J. (1984). The effects of involvement on argument quality and quantity: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46, 69?61.
  • Pinkleton, B., Um, N., & Austin, E. (2002). An exploration of the effects of negative political advertising on political decision making. Journal of Advertising, 31(1), 13-25.
  • Schenck-Hamlin, W., Procter, D., & Rumsey, D. (2000). The influence of negative advertising frames on political cynicism and politician accountability. Human Communication Research, 26(1), 53-74.
  • Stanley, D., Meyer, J., & Topolnytsky, L. (2005). Employee Cynicism and Resistance to Organizational Change. Journal of Business and Psychology, 19(4), 429-459.
  • Tan, S. (2007). Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers. Journal of Marketing Communications, 13(1), 59-82.
  • Turner, J., & Valentine, S. (2001). Cynicism as a Fundamental Dimension of Moral Decision-Making: A Scale Development. Journal of Business Ethics, 34(2), 123-136.
  • Wanous, J., Reichers, A., & Austin, J. (2000). Cynicism about Organizational Change: Measurement, Antecedents, and Correlates. Group & Organization Management, 25(2), 132.
  • Yi, Y. (1993). The determinants of consumer satisfaction: the moderating role of ambiguity. NA-Advances in Consumer Research Volume 20.
  • Yi, Y., & Zeithaml, V. A. (1990). A critical review of consumer satisfaction. Review of marketing, 4(1), 68-123.
  • Yoon, K., Pinkleton, B., & Ko, W. (2005). Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism. Journal of Marketing Communications, 11(2), 95-112.
  • Zaichowsky, J. (1985). Measuring the Involvement Construct in Marketing. Journal of Consumer Research, 12(3), 341-352

THE INFLUENCE OF CYNICISM ON MOOD EFFECT IN ADVERTISING

Year 2020, Volume: 7 Issue: 2, 66 - 71, 30.06.2020

Chih-huang Lin

https://doi.org/10.17261/Pressacademia.2020.1224

Abstract

Purpose- The present study introduces the construct of cynicism in consumer behaviour domain. Specifically, this article investigates how cynical individuals behave differently from non-cynical individuals in marketplace.
Methodology- In other words, this study examines the impact of cynicism on the mood effect in relation to attitude toward advertising. The experiment examines the interactions between cynicism and mood states.
Findings- Data from the experiment shows that cynical consumers do have different ads information processing strategies from non-cynical consumers. Moreover, happy cynical consumers exhibit most favorable attitude toward the ads.
Conclusion- Cynicism is characterized by a perception of a pervasive, systematic lack of trust or integrity in human nature, which could be seen as a stable individual difference or dispositional variable. Empirical data suggests that cynical consumers do have different ads information processing strategies from non-cynical consumers. Furthermore, happy cynical consumers exhibit most favorable attitude toward the ads.

Keywords

Cynicism mood attitude

References

  • Agger, R., Goldstein, M., & Pearl, S. (1961). Political Cynicism: Measurement and Meaning. Journal of Politics, 23, 477-506.
  • ANDERSSON, L., & BATEMAN, T. (1997). Cynicism in the workplace: some causes and effects. JOURNAL OF ORGANIZATIONAL BEHAVIOR, 18, 449-469.
  • Bagozzi, R., Gopinath, M., & Nyer, P. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  • Barone, D., Hersen, M., & Van Hasselt, V. (2004). Advanced Personality: Springer.
  • Bateman, T., Sakano, T., & Fujita, M. (1992). Roger, Me, and My Attitude: Film Propaganda and Cynicism Toward Corporate Leadership. Journal of Applied Psychology, 77, 768-768.
  • De Vreese, C. H. (2005). The Spiral of Cynicism Reconsidered. European Journal of Communication, 20(3), 283.
  • De Vreese, C. H. (2005). News framing: Theory and typology. Information design journal+ document design, 13(1), 51-62.
  • Forgas, J. (1995). Mood and judgment: the affect infusion model (AIM). Psychol Bull, 117(1), 39-66.
  • Gainer, B. (1993). An empirical investigation of the role of involvement with a gendered product. Psychology & Marketing, 10(4), 265-283.
  • Grunert, K. G. (1996). Automatic and strategic processes in advertising effects. The Journal of Marketing, 88-101.
  • Guastello, S., Rieke, M., Guastello, D., & Billings, S. (1992). A study of cynicism, personality, and work values. The Journal of psychology, 126(1), 37-48.
  • Helm, A. E. (2006). Cynical consumers: dangerous enemies, loyal friends. Citeseer.
  • Kaid, L. (2007). The Effects of Political Advertising on Young Voters. American Behavioral Scientist, 50(9), 1137.
  • Kanter, D., & Mirvis, P. (1989). The Cynical Americans: Living and Working in an Age of Discontent and Disillusion: Jossey-Bass.
  • Kanter, D., & Wortzel, L. (1985). Cynicism and alienation as marketing considerations: Some new ways to approach the female consumer. Journal of Consumer Marketing, 2(1), 5–15.
  • Lidstone, J. (2005). Blazer to the Rescue. Australian Journal of Emergency Management.
  • Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27(3), 361-367.
  • Mangleburg, T., & Bristol, T. (1998). Socializing and Adolescents' Skepticism toward Advertising. Journal of Advertising, 27(3), 11-12.
  • Meyers-Levy, J., & Maheswaran, D. (1991). Exploring Differences in Males' and Females' Processing Strategies. Journal of Consumer Research, 18(1), 63.
  • Mittal, B. (2006). A comparative analysis of four scales of consumer involvement. Psychology and Marketing, 12(7), 663-682.
  • Naus, F., van Iterson, A., & Roe, R. (2007). Organizational cynicism: Extending the exit, voice, loyalty, and neglect model of employees' responses to adverse conditions in the workplace. Human Relations, 60(5), 683.
  • Obermiller, C., & Spangenberg, E. (1998). Development of a Scale to Measure Consumer Skepticism Toward Advertising. Journal of Consumer Psychology, 7(2), 159-186.
  • Obermiller, C., Spangenberg, E., & MacLachlan, D. (2005). AD SKEPTICISM: The Consequences of Disbelief. Journal of Advertising, 34(3), 7-17.
  • Petty, R., & Cacioppo, J. (1984). The effects of involvement on argument quality and quantity: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46, 69?61.
  • Pinkleton, B., Um, N., & Austin, E. (2002). An exploration of the effects of negative political advertising on political decision making. Journal of Advertising, 31(1), 13-25.
  • Schenck-Hamlin, W., Procter, D., & Rumsey, D. (2000). The influence of negative advertising frames on political cynicism and politician accountability. Human Communication Research, 26(1), 53-74.
  • Stanley, D., Meyer, J., & Topolnytsky, L. (2005). Employee Cynicism and Resistance to Organizational Change. Journal of Business and Psychology, 19(4), 429-459.
  • Tan, S. (2007). Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers. Journal of Marketing Communications, 13(1), 59-82.
  • Turner, J., & Valentine, S. (2001). Cynicism as a Fundamental Dimension of Moral Decision-Making: A Scale Development. Journal of Business Ethics, 34(2), 123-136.
  • Wanous, J., Reichers, A., & Austin, J. (2000). Cynicism about Organizational Change: Measurement, Antecedents, and Correlates. Group & Organization Management, 25(2), 132.
  • Yi, Y. (1993). The determinants of consumer satisfaction: the moderating role of ambiguity. NA-Advances in Consumer Research Volume 20.
  • Yi, Y., & Zeithaml, V. A. (1990). A critical review of consumer satisfaction. Review of marketing, 4(1), 68-123.
  • Yoon, K., Pinkleton, B., & Ko, W. (2005). Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism. Journal of Marketing Communications, 11(2), 95-112.
  • Zaichowsky, J. (1985). Measuring the Involvement Construct in Marketing. Journal of Consumer Research, 12(3), 341-352
There are 34 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Articles
Authors

Chih-huang Lin This is me 0000-0002-4813-154X

Publication Date June 30, 2020
Published in Issue Year 2020 Volume: 7 Issue: 2

Cite

APA Lin, C.-h. (2020). THE INFLUENCE OF CYNICISM ON MOOD EFFECT IN ADVERTISING. Journal of Management Marketing and Logistics, 7(2), 66-71. https://doi.org/10.17261/Pressacademia.2020.1224

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