Grape Production Costs and Marketing Margins in Turkey (The Example from Tokat Province)

Year 2012, Volume: 1 Issue: 1, 26 - 32, 01.01.2012

Halil Kızılaslan Ozkan Elmali

Abstract

In the present research, for the purpose of investigating the effects of marketing structure of grapes on the consumers, the marketing margin was calculated based on the producer sale price and the market price (the consumer price) of grape. Besides, in order to evaluate the success level of the grape production activities, the profitability of the grape production per unit area was determined. The enterprises included in the study were determined with Neyman’s method and the data from 70 enterprises were obtained by means of direct interview. In the examined agricultural enterprise, it is seen that decare yield of grape is 381.66 kg, its production cost is 78.77 TL, its gross production value is 232.81 TL, its gross profit is 174.40 TL and its amount net profit is 154.04 TL. While the cost of a kilo grape is 0.21 TL, its selling cost is realized as 0.61 TL. In this condition 2.96 TL have been profited contrary to the expense involving 1 TL made in grape production. According to these results, it can be said that the production of grape is a profitable activity. But it has been determined that the mediators between producers and consumers provide a higher income when compared to producers. The margin of mediator is found to be as 77.05%. For this condition to be profitable for the producer, the marketing chain between the producer and the consumer to be short and an effective organization to be between the producers, should be provided

Keywords

Grape, grape production cost, marketing margin, Tokat, Turkey

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