The Importance Of Customer Based Strategic Brand Equity Management For Enterprises

Volume: 6 Number: 2 July 1, 2010
  • Mustafa Karadeniz
Journal of Naval Sciences and Engineering Cover
Journal of Naval Sciences and Engineering
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The Importance Of Customer Based Strategic Brand Equity Management For Enterprises

Abstract

artırmaya geliştiremeyen işletmeler ise pazarda yok olma riskiyle karşı karşıya kalabilmektedirler. Unutulmamalıdırki, küresel rekabet şartlarında modern pazarlama anlayışının en önemli hususlarından birisi güçlü bir marka özsermayesi yaratmaktır. Bu makalede, stratejik marka özsermayesinin ne anlama geldiği, işletmeler için neden önemli olduğu ve marka özsermayesinin yönetimi konusunda bir çalışma yapılarak konu ile ilgili kavramlar açıklanmaya çalışılmıştır

Keywords

References

  1. REFERENCES
  2. Kerin R. A., Hartley S. W., Berkowitz E. N. & Rudelius W.(2006) ‘Marketing’, McGraw-Hill/Irwin, New York, p.299-301.
  3. Keller K.L., (2003) ‘Strategic Brand Management’, Prentice Hall, New Jersey, p.175.
  4. Armstrong G. & Kotler P.(2005) ‘Marketing: An Introduction’ Prentice Hall, New Jersey, p. 241.
  5. Aaker D.A. (1996) ‘Building Strong Brands’, The Free Press, New York, p.7-8.
  6. Keller K.L., (1993) ‘Conceptualizing, Measuring, and Managing Customer-Based Brand Equity’, Journal of Marketing Vol.57 (1) p.8-9.
  7. Jones R. (2005), ‘Finding Sources of Brand Value: Developing a Stake Holder Model of Brand Equity’, Journal of Brand Management Vol.13 (1) p.13.
  8. Raggio R. D. & Leone R.P. (2007), ‘The Theoretical Seperation of Brand Equity and Brand Vakue: Managerial Implications for Strategic Planning’, Journal of Brand Management Vol.14 (5) p.387-388.

Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Mustafa Karadeniz This is me

Publication Date

July 1, 2010

Submission Date

September 16, 2015

Acceptance Date

-

Published in Issue

Year 2010 Volume: 6 Number: 2

IZ

https://izlik.org/JA75TM59LF

Cite

RIS / Bibtex
APA
Karadeniz, M. (2010). The Importance Of Customer Based Strategic Brand Equity Management For Enterprises. Journal of Naval Sciences and Engineering, 6(2), 117-132. https://izlik.org/JA75TM59LF
AMA
1.Karadeniz M. The Importance Of Customer Based Strategic Brand Equity Management For Enterprises. JNSE. 2010;6(2):117-132. https://izlik.org/JA75TM59LF
Chicago
Karadeniz, Mustafa. 2010. “The Importance Of Customer Based Strategic Brand Equity Management For Enterprises”. Journal of Naval Sciences and Engineering 6 (2): 117-32. https://izlik.org/JA75TM59LF.
EndNote
Karadeniz M (July 1, 2010) The Importance Of Customer Based Strategic Brand Equity Management For Enterprises. Journal of Naval Sciences and Engineering 6 2 117–132.
IEEE
[1]M. Karadeniz, “The Importance Of Customer Based Strategic Brand Equity Management For Enterprises”, JNSE, vol. 6, no. 2, pp. 117–132, July 2010, [Online]. Available: https://izlik.org/JA75TM59LF
ISNAD
Karadeniz, Mustafa. “The Importance Of Customer Based Strategic Brand Equity Management For Enterprises”. Journal of Naval Sciences and Engineering 6/2 (July 1, 2010): 117-132. https://izlik.org/JA75TM59LF.
JAMA
1.Karadeniz M. The Importance Of Customer Based Strategic Brand Equity Management For Enterprises. JNSE. 2010;6:117–132.
MLA
Karadeniz, Mustafa. “The Importance Of Customer Based Strategic Brand Equity Management For Enterprises”. Journal of Naval Sciences and Engineering, vol. 6, no. 2, July 2010, pp. 117-32, https://izlik.org/JA75TM59LF.
Vancouver
1.Mustafa Karadeniz. The Importance Of Customer Based Strategic Brand Equity Management For Enterprises. JNSE [Internet]. 2010 Jul. 1;6(2):117-32. Available from: https://izlik.org/JA75TM59LF