COVID-19 PANDEMİ SÜRESİNCE E-KONFERANS KABULÜNÜN BELİRLEYİCİLERİ

Year 2021, Volume: 17 Issue: 1, 131 - 163, 19.04.2021

Emrah Köksalmış Serhat Aydın

Abstract

Küresel olarak hissedilmeye devam eden COVID-19 salgınının etkisiyle, insanların yeni bir sanal iş ortamına, yani yüz yüze görüşmeden sanal toplantı formatına, geçişe hızla adapte olması oldukça önemli. E-konferans, diğer bir deyişle web konferansı veya sanal konferans, fiziksel bir yerde toplantı yapmak yerine web üzerindeki sanal bir ortam aracılığıyla bir konferansa katılan kişileri içeren çevrimiçi bir konferanstır. Bu çalışmanın amacı, değiştirilmiş teknoloji kabul modelini (TKM) kullanarak e-konferansı kullanmak için çeşitli davranışsal niyet faktörlerini incelemektir. TKM’nin temel unsurları ile birlikte, bu makalede memnuniyet, zaman, fiyat tasarrufu, teknik destek, mobil kaygı, sosyal etki ve kolaylık gibi ek yapılar dikkate alınmıştır. Türkiye'deki akademisyenler aracılığıyla toplam 203 anket toplanmıştır. Verileri değerlendirmek ve önerilen hipotezleri test etmek için SmartPLS 3.2.7 yazılımı kullanılarak Yapısal Eşitlik Modelleme (YEM) metodolojisi uygulanmıştır. Sonuçlar, kolaylık, mobil kaygı, memnuniyet, algılanan yararlılık ve sosyal etkinin davranışsal niyeti anlamlı şekilde etkilediğini göstermiştir. Bu makale, ekonferansı uygulamak isteyen yetkililer için teorik ve pratik birtakım çıkarımlar sağlamaktadır.

Keywords

E-konferans, Yapısal Eşitlik Modellemesi, Teknoloji Kabul Modeli, Fiyat Tasarrufu, Mobil Kaygı

THE DETERMINANTS OF E-CONFERENCE ACCEPTANCE DURING COVID-19 PANDEMIC

Abstract

With the impact of the COVID-19 pandemic continuing to be felt globally, it is essential that people quickly adapt to a new virtual business landscape, in order to continue to provide a valuable conference experience. E-conference, in other words web conference or virtual conference, is an online conference that involves people participating in a conference through a virtual environment on the web, rather than meeting in a physical location. The objective of this paper is to inspect several reasons of behavioural intention to use an e-conference system by utilizing the modified technology acceptance model (TAM). Together with primary elements of TAM, in this particular paper, additional constructs such as satisfaction, time, price savings, technical support, mobile anxiety, social influence and convenience are taken into account. Total of 203 questionnaires is gathered through academicians in Turkey. To evaluate the data and examine the proposed hypotheses, the Structural Equation Modeling (SEM) methodology is implemented by utilizing SmartPLS 3.2.7. The results indicate that convenience, mobile anxiety, satisfaction, perceived usefulness and social influence are significantly predicting the behavioural intention. This paper enables theoretical and practical implications for authorities seeking to implement an e-conference.

Keywords

E-Conference, Structural Equation Modeling, Technology Acceptance Model, Price Savings, Mobile Anxiety

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