CHOQUET İNTEGRAL TABANLI BİR YAKLAŞIM KULLANILARAK MOBİL TİCARET TEKNOLOJİLERİNİN DEĞERLENDİRİLMESİ VE ANALİZİ

Year 2021, Volume: 17 Issue: 1, 103 - 129, 19.04.2021

Tufan Demirel

Abstract

Mobil Ticaret, elektronik bir cihaz yardımıyla bilgisayar aracılı ağlara mobil erişim kullanılarak başlatılan ve/veya tamamlanan mal ve hizmetlerin mülkiyet veya kullanım haklarının devredilmesini içeren herhangi bir işlemdir. Mobil ticaret teknolojileri arasından seçim, birçok çelişkili ve etkileşimli kriteri olan çok kriterli bir değerlendirme problemidir. Bu çalışmada, m-ticaret standartlarını ve teknolojilerini değerlendirmek için ekonomik trendler, sosyal trendler, teknolojik olanaklar ve veri güvenliği ve BT güvenliği olmak üzere 4 ana kriter ve 14 alt kriter belirlendi. Mobil ticaret teknolojilerini çok kriterli olarak değerlendirmek için Choquet integrali kullanıldı. Elde edilen sonuçların sağlamlığı bir duyarlılık analizi ile incelendi.

Keywords

Çok Kriterli Karar Verme, M-Ticaret, Choquet İntegral, Duyarlılık Analizi

EVALUATION AND ANALYSIS OF MOBILE COMMERCE TECHNOLOGIES USING A CHOQUET INTEGRAL-BASED APPROACH

Abstract

Mobile Commerce is any transaction that involves the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks via an electronic device. Selection among m-commerce technologies is a multi-criteria evaluation problem having many conflicting and interactive criteria. In this study, 4 main criteria, which are economic trends, social trends, technological possibilities and data security and IT security, and 14 subcriteria are determined to evaluate m-commerce standards and technologies. Choquet integral is used to evaluate mobile commerce technologies with multiple criteria. The accuracy of the obtained results is examined through a sensitivity analysis.

Keywords

Multi-Criteria Decision Making, M-Commerce, Choquet Integral, Sensitivity Analysis

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