Companies look for ways to increase customer loyalty through various strategic studies and CRM applications. İn companies' growth, loyalty programs play a key role in achieving their goals and increasing their profitability. For this reason, it is considered that the evaluation of customer loyalty, which is a part of client relations, is important in the research.
The aimTelecommunication Sector Customer Loyalty Managerial View Customer Relationship Management Strategic Management.
Primary Language | English |
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Subjects | Business Administration |
Journal Section | Research Article |
Authors | |
Publication Date | May 17, 2018 |
Published in Issue | Year 2018 Volume: 3 Issue: 2 |