THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION

Year 2019, Volume: 4 Issue: 3, 293 - 304, 01.08.2019

Nevenka Popovıc Sevıc Milica Slıjepcevıc

https://doi.org/10.26809/joa.4.022

Abstract

Higher education
institutions nowadays approach important technological challenges that consequently
change the students’ entire educational world. Universities together with
marketing educators are exploring how new digital technologies could be applied
as an effective pedagogical tool. This article contributes to the marketing
education community in the field of digital necessity for millennial scholars.
A broad understanding of students’ perceptions and experiences of social media
in marketing education is significant for both educational results and student
engagements. Adopting such a focus, further reviews represent what students
gain from these pedagogical applications and how it will improve their future
marketing involvement

Keywords

digital technology, marketing education, social media, classroom management, millennial generation.

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