DIGITAL TRANSFORMATION IN BUSINESSES AND ITS DRIVERS

Abstract

In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with personalized products, ecosystem partnerships formed by many different companies become widespread and increase the competition in the market. Digital transformation influence and transform the whole operation, organization and even the company culture of businesses. Digital transformation as a disruptive and complex process needs an integrative digital transformation strategy comprising all fields of businesses undergoing the transformation. The aim of this study is to determine those fields of businesses concerned with digital transformation and the drivers of business digital transformation by literature review and to develop a conceptual model displaying the cause and effect relationship among them, in order to support businesses by determining digital transformation scenarios and by developing suitable digital transformation strategies.

Keywords

• dijital transformation,digital business,digital transformation drivers,digital business models

İŞLETMELERDE DİJİTAL DÖNÜŞÜM VE ETMENLERİ

Abstract

İşletmelerde analog verilerin sayısallaştırılmasıyla başlayan ve süreçlerin dijitalleşmesiyle devam eden dijitalleşme süreci, yerini son yıllarda dijital dönüşüm sürecine bırakmıştır. Kişiselleştirilmiş ürün sunmaya dayanan iş modellerinin yanında farklı işletmelerin dijital ortaklığıyla oluşan ekosistemler yaygınlaşmakta ve pazardaki rekabeti artırmaktadır. Dijital dönüşüm, işletmenin tüm işleyişini, organizasyon yapısını ve hatta şirket kültürünü bile etkilemekte ve dönüştürmektedir. Yıkıcı ve karmaşık bir süreç olan dijital dönüşüm, işletmenin dönüşüm geçirecek tüm alanlarını kapsayan, bütünleyici genel bir dijital dönüşüm stratejisine ihtiyaç duyar. Bu çalışmanın amacı kaynak araştırması ile işletmelerde dijital dönüşüm yaşanacak alanları ve dönüşümü tetikleyen etmenleri belirlemek ve etmenler ve alanlar arasındaki neden-sonuç ilişkisini gösteren kavramsal bir model geliştirerek işletmelerin dijital dönüşüm senaryoları belirlemesini ve bunlara uygun stratejiler geliştirmesini desteklemektir.

Keywords

• dijital dönüşüm,dijital işletme,dijital dönüşüm etmenleri,dijital iş modelleri

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