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Year 2018, Volume: 1 Issue: 2, 84 - 95, 31.12.2018

Eray Sen

Abstract

References

  • Appelberg, L. (1997). Supporting Change Through Teacher Education, London: Chapman & Hall, 216-221.
  • Becker, H.J. (1984) “Computers in Schools Today: Some Basic Considerations”, American Journal of Education, 93(1): 22–39.
  • Bell, J., (1999). Doing Your Research Project, UK: Open University Press, 26-32.
  • Bryman, A., Bell, E. (2007), Business Research Methods, Oxford/UK: Oxford University Press,
  • Chaffey, D., Chadwick, F.E. (2012). Digital Marketing: Strategy, Implementation and Practice, UK: Pearson Education LTD.
  • Clarke, A (2006), Why ICT is a Skill for Life: a personal view. In ICT Skills for Life Briefing: An Independent Professional Update, Issue 2, Simon Boyd Publishing Ltd.
  • Collis, J., Hussey, R., (2009). Business Research, UK: Macmillan.
  • Cross, P. (2014). “An Informal History of eLearning”, On the Horizon, 2(2): 103-110.
  • Denscombe, M., (2010). The Good Research Guide, UK: Open University Press.
  • Drucker, P. (1973). Management: Tasks, Responsibilities, Practices, New York: Harper & Row.
  • Easterby-Smith, M., Thorpe, R. Jakson, P. (2012). Management Research, UK/London: Sage Publications. Farrell, G. M. (2001). The Changing Faces of Virtual Education, The Commonwealth of Learning: Vancouver.
  • Fisher C., Buglear C., Lowry D. (2010), Researching and Writing a Dissertation, UK Essex: Pearson Pearson.
  • Flavin, M. (2017). Disruptive Technology Enhanced Learning: The Use of Misuse of Digital Technologies in Higher Education. Palgrave Macmillan, London.
  • Friedman, R.S, Deek F.P., (2003). “Innovation and Education in the Digital Age: Reconciling the Roles of Pedagogy, Technology, and the Business of Learning”, Ieee Transactions On Engineering Management, 50(4): 403-412.
  • Gillham, B., (2010), Case Study Research Methods, London: Continuum International Publishing.
  • Hayes, D. (2007). “ICT and learning: lessons from Australian classrooms”, Computers & Education, 49(1): 385–395.
  • Hoyle, E. (1983). Computers and Education: A Solution in Search Of A Problem in Computers and Education, London: Kogan Page.
  • IBIS Capital, Global e-Learning Investment Review, January 2013 London-UK.
  • Jenkins, M., Browne, T., Walker, R., & Hewitt, R. (2011). The Development of Technology Enhanced Learning: Findings From A 2008 Survey Of UK Higher Education Institutions. Interactive Learning Environments, 19(2): 447–465
  • Jones, G. & Knezek, G. (1995) Categorizing Distance Learning Systems: Discovering Successful Ingredients. In Liberating The Learner (eds. J.D. Tinsley & T. van Weert), London: Chapman, pp. 243–249.
  • Jones, G., Knezek, G. (1993). “Non-commercial radio-satellite telecommunications: affordable options for technology educators”, Proceedings of the Tenth International Conference on Technology and Education, 3: 701-713.
  • Katz, Y. J. (2002). “Attitudes Affecting College Students’ Preferences for Distance Learning”, Journal of Computer Assisted Learning, 18(1): 2–9.
  • Kothari C.R., (2004). Research Methodology: Methods and Techniques, New Delhi: New Age International (P) Limited.
  • Kotler, P. (2002). Marketing management Millennium Edition, New Jersey: Prentice-Hall.
  • Lentsiou, E., Valsamidis, D., Giannopouluo, D., Kalampouka, K. & Tsourgiannis, L. (2018). Do The New Business Models Provide ‘Justice’ to Legal Services?. ournal of Business in The Digital Age, 1(1): 22-32.
  • Masoumi, D., Lindström, B. (2012). “Quality In E-Learning: A Framework for Promoting and Assuring Quality In Virtual Institutions”, Journal of Computer Assisted Learning, 28(1).
  • McGarr, O. (2009). “The Development of ICT Across The Curriculum In Irish Schools: A Historical Perspective”, British Journal of Educational Technology, 40(6): 1094-1108.
  • Nicholson, P. (2007). Computers and Education E-Learning, From Theory to Practice, Dordrecht: Springer.
  • Offir, B., Katz, Y.J. (1994). “The Computer As An Instructional Aid For Studying The Humanities”, Applications and Impacts: Information Processing ’94, 2: 660-665.
  • Oliver, R. (2005). “Quality Assurance and E-Learning: Blue Skies and Pragmatism”, Research in Learning Technology, 13(3): 173-187.
  • Ottesen, E., (2007). “Learning to Teach With Technology: Authoring Practised Identities”, Technology, Pedagogy and Education, 15(3): 275-290.
  • Pei, C. S., Ray J. T., Glenn, F., Yueh-Yang C., Dowming Y. (2008). “What Drives A Successful E-Learning? An Empirical Investigation of The Critical Factors Influencing Learner Satisfaction”, Computers & Education, 50(4).
  • Polat, V. and Yarimoglu, E. (2018). Why and How Small and Medium-Sized Enterprises Use Social Media?. Journal of Business in The Digital Age, 1(1): 1-9.
  • Robson, C. (2002). Real World Research: A Resource For Social Scientists And Practitioner-Researchers, UK: Blackwell Publishers.
  • Ryan, D., Jones, C. (2011). The Best Digital Marketing Campaigns in the World, London: Koganpage.
  • Ryan, D., Jones, C. (2012). Understanding Digital Marketing, London: Koganpage.
  • Saunders, M., Lewis, P., Thornhill, A. (2009). Research Methods for Business Students, 5th Edition, Essex/UK: Parsons Education Limited.
  • Southworth, J.H., Flanigan, J.M. & Knezek, G. (1981). International Handbook of Information Technology in Primary and Secondary Education, NY: Springer Science & Business Media.
  • Stoica, I., Orzan, M., Boboc, A.L., Caranica, C. & Bucur, L.E. (2017). New Trends in E-learning Using Online Marketing Tools, Conference Proceedings of eLearning and Software for Education, 1(1), 531-538.
  • Tarhini, A., Hone, K., & Liu, X. (2015). A cross-cultural examination of the impact of social, organisational and individual factors on educational technology acceptance between British and Lebanese university students. British Journal of Educational Technology, 46(4), 739–755
  • Trentin, G. (1997). “Telematics and On-Line Teacher Training: The POLARIS Project”, Journal of Computer Assisted Learning, 13(4): 261–270.
  • Wearthington, B.L. Cunningam, C.J, & Pittenger, D.J., (2012). Understanding Business Research, NJ: Wiley.
  • Wengarf. T., (2001). Qualitative Research Interviewing: Biographic Narrative and Semi Structured Interviews, London: SAGE Publications Ltd.
  • Wilson, T. & Whitelock, D. (1997) “Monitoring A CMC Environment Created for Distance Learning”, Journal of Computer Assisted Learning, 13(4): 253-260.
  • Wisker, G., (2008). The Postgraduate Research Handbook, New York: Palgrave Macmillan, pp: 66-67.
  • Wong, K.-T., Teo, T., & Goh, P. S. C. (2015). “Understanding The Intention To Use Interactive Whiteboards: Model Development and Testing”. Interactive Learning Environments, 23(6), 731–747.
  • Zikmund G. W., (2003). Business Research Methods, Ohio: Mason.
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  • www.unesdoc.unesco.org, available at http://unesdoc.unesco.org/images/0013/001362/136281e.pdf , accessed at January 30th 2017 at 10am, Page1-137.
  • www.forbes.com, available at http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc--87-of-connected-devices-by-2017-will-be-tablets-and-smartphones/, accessed at February 2nd 2017 at 10am.
  • http://www.internetworldstats.com/, available at http://www.internetworldstats.com/stats.htm, accessed at February 2nd 2017 at 10pm.
  • www.ambientinsight.com, available at http://www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-Worldwide-Self-paced-eLearning-Market-Premium-Overview.pdf, accessed at February 3rd 2017 at 9pm.
  • www.td.org, available at https://www.td.org/Publications/Magazines/TD/TD-Archive/2012/11/ASTD-2012-State-of-the-Industry-Report, accessed at February 9th 2017 at 10:21pm.
  • www.towerswatson.com, available at https://www.towerswatson.com/Insights/IC-Types/Survey-Research-Results/2012/07/2012-Towers- Watson-Global-Workforce-Study, accessed at February 9th 2017 at 9pm.
  • www.gov.uk, available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/340600/bis-13-1081-international-education-global-growth-and-prosperity-revised.pdf, accessed at February 10th 2017 at 9pm.
  • www. gsvadvisors.com, available at http://gsvadvisors.com/wordpress/wp-content/uploads/2012/04/GSV-EDU-Factbook-Apr-13-2012.pdf, accessed at February 10th 2017 at 9pm.
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  • www.itsligo.ie, available at www.itsligo.ie/onlinelearning, accessed at November 6th 2016 at 11am.
  • http://www.colleges.ie, available at http://www.colleges.ie/type/distance-learning-10.html, accessed at November 16th 2016 at 11am.

A Case Study on Digital Marketing of Level 9 Online and Blended Courses

Year 2018, Volume: 1 Issue: 2, 84 - 95, 31.12.2018

Eray Sen

Abstract

The purpose of the study is to critically asses and investigate digital marketing activities of Cork Institute of Technology’s online courses. In 2011, CIT introduced its first thought online courses and presently offers a blended learning and fully online courses. This year in 2017 CIT offers 13 online programmes. For this case study, qualitative methods were used to gather research data. Semi-structured interviews were conducted with ten master students who have e-learning experience to understand their experience in relation to CIT’s online courses and marketing of e-learning courses in general. A systematic analysis method is conducted to CIT’s digital marketing activities to gather data from 8 past social media advertisement of 3 online programs. This research finds that students value flexibility, convenience and price advantage of CIT’s online courses while having concerns in relation to the self-motivation. Findings of this research highlighted issues such as face to face interaction for students and teachers and the difficulties they experience in communicating with each other. The answers from students in relation to issues around lack of face to face interaction showed that majority of the students feel more comfortable with taking fully online programs for technical subjects and they think a blended learning program would be more suitable for social science subjects instead of fully online programs.

Keywords

e-learning digital marketing online courses level 9 education

References

  • Appelberg, L. (1997). Supporting Change Through Teacher Education, London: Chapman & Hall, 216-221.
  • Becker, H.J. (1984) “Computers in Schools Today: Some Basic Considerations”, American Journal of Education, 93(1): 22–39.
  • Bell, J., (1999). Doing Your Research Project, UK: Open University Press, 26-32.
  • Bryman, A., Bell, E. (2007), Business Research Methods, Oxford/UK: Oxford University Press,
  • Chaffey, D., Chadwick, F.E. (2012). Digital Marketing: Strategy, Implementation and Practice, UK: Pearson Education LTD.
  • Clarke, A (2006), Why ICT is a Skill for Life: a personal view. In ICT Skills for Life Briefing: An Independent Professional Update, Issue 2, Simon Boyd Publishing Ltd.
  • Collis, J., Hussey, R., (2009). Business Research, UK: Macmillan.
  • Cross, P. (2014). “An Informal History of eLearning”, On the Horizon, 2(2): 103-110.
  • Denscombe, M., (2010). The Good Research Guide, UK: Open University Press.
  • Drucker, P. (1973). Management: Tasks, Responsibilities, Practices, New York: Harper & Row.
  • Easterby-Smith, M., Thorpe, R. Jakson, P. (2012). Management Research, UK/London: Sage Publications. Farrell, G. M. (2001). The Changing Faces of Virtual Education, The Commonwealth of Learning: Vancouver.
  • Fisher C., Buglear C., Lowry D. (2010), Researching and Writing a Dissertation, UK Essex: Pearson Pearson.
  • Flavin, M. (2017). Disruptive Technology Enhanced Learning: The Use of Misuse of Digital Technologies in Higher Education. Palgrave Macmillan, London.
  • Friedman, R.S, Deek F.P., (2003). “Innovation and Education in the Digital Age: Reconciling the Roles of Pedagogy, Technology, and the Business of Learning”, Ieee Transactions On Engineering Management, 50(4): 403-412.
  • Gillham, B., (2010), Case Study Research Methods, London: Continuum International Publishing.
  • Hayes, D. (2007). “ICT and learning: lessons from Australian classrooms”, Computers & Education, 49(1): 385–395.
  • Hoyle, E. (1983). Computers and Education: A Solution in Search Of A Problem in Computers and Education, London: Kogan Page.
  • IBIS Capital, Global e-Learning Investment Review, January 2013 London-UK.
  • Jenkins, M., Browne, T., Walker, R., & Hewitt, R. (2011). The Development of Technology Enhanced Learning: Findings From A 2008 Survey Of UK Higher Education Institutions. Interactive Learning Environments, 19(2): 447–465
  • Jones, G. & Knezek, G. (1995) Categorizing Distance Learning Systems: Discovering Successful Ingredients. In Liberating The Learner (eds. J.D. Tinsley & T. van Weert), London: Chapman, pp. 243–249.
  • Jones, G., Knezek, G. (1993). “Non-commercial radio-satellite telecommunications: affordable options for technology educators”, Proceedings of the Tenth International Conference on Technology and Education, 3: 701-713.
  • Katz, Y. J. (2002). “Attitudes Affecting College Students’ Preferences for Distance Learning”, Journal of Computer Assisted Learning, 18(1): 2–9.
  • Kothari C.R., (2004). Research Methodology: Methods and Techniques, New Delhi: New Age International (P) Limited.
  • Kotler, P. (2002). Marketing management Millennium Edition, New Jersey: Prentice-Hall.
  • Lentsiou, E., Valsamidis, D., Giannopouluo, D., Kalampouka, K. & Tsourgiannis, L. (2018). Do The New Business Models Provide ‘Justice’ to Legal Services?. ournal of Business in The Digital Age, 1(1): 22-32.
  • Masoumi, D., Lindström, B. (2012). “Quality In E-Learning: A Framework for Promoting and Assuring Quality In Virtual Institutions”, Journal of Computer Assisted Learning, 28(1).
  • McGarr, O. (2009). “The Development of ICT Across The Curriculum In Irish Schools: A Historical Perspective”, British Journal of Educational Technology, 40(6): 1094-1108.
  • Nicholson, P. (2007). Computers and Education E-Learning, From Theory to Practice, Dordrecht: Springer.
  • Offir, B., Katz, Y.J. (1994). “The Computer As An Instructional Aid For Studying The Humanities”, Applications and Impacts: Information Processing ’94, 2: 660-665.
  • Oliver, R. (2005). “Quality Assurance and E-Learning: Blue Skies and Pragmatism”, Research in Learning Technology, 13(3): 173-187.
  • Ottesen, E., (2007). “Learning to Teach With Technology: Authoring Practised Identities”, Technology, Pedagogy and Education, 15(3): 275-290.
  • Pei, C. S., Ray J. T., Glenn, F., Yueh-Yang C., Dowming Y. (2008). “What Drives A Successful E-Learning? An Empirical Investigation of The Critical Factors Influencing Learner Satisfaction”, Computers & Education, 50(4).
  • Polat, V. and Yarimoglu, E. (2018). Why and How Small and Medium-Sized Enterprises Use Social Media?. Journal of Business in The Digital Age, 1(1): 1-9.
  • Robson, C. (2002). Real World Research: A Resource For Social Scientists And Practitioner-Researchers, UK: Blackwell Publishers.
  • Ryan, D., Jones, C. (2011). The Best Digital Marketing Campaigns in the World, London: Koganpage.
  • Ryan, D., Jones, C. (2012). Understanding Digital Marketing, London: Koganpage.
  • Saunders, M., Lewis, P., Thornhill, A. (2009). Research Methods for Business Students, 5th Edition, Essex/UK: Parsons Education Limited.
  • Southworth, J.H., Flanigan, J.M. & Knezek, G. (1981). International Handbook of Information Technology in Primary and Secondary Education, NY: Springer Science & Business Media.
  • Stoica, I., Orzan, M., Boboc, A.L., Caranica, C. & Bucur, L.E. (2017). New Trends in E-learning Using Online Marketing Tools, Conference Proceedings of eLearning and Software for Education, 1(1), 531-538.
  • Tarhini, A., Hone, K., & Liu, X. (2015). A cross-cultural examination of the impact of social, organisational and individual factors on educational technology acceptance between British and Lebanese university students. British Journal of Educational Technology, 46(4), 739–755
  • Trentin, G. (1997). “Telematics and On-Line Teacher Training: The POLARIS Project”, Journal of Computer Assisted Learning, 13(4): 261–270.
  • Wearthington, B.L. Cunningam, C.J, & Pittenger, D.J., (2012). Understanding Business Research, NJ: Wiley.
  • Wengarf. T., (2001). Qualitative Research Interviewing: Biographic Narrative and Semi Structured Interviews, London: SAGE Publications Ltd.
  • Wilson, T. & Whitelock, D. (1997) “Monitoring A CMC Environment Created for Distance Learning”, Journal of Computer Assisted Learning, 13(4): 253-260.
  • Wisker, G., (2008). The Postgraduate Research Handbook, New York: Palgrave Macmillan, pp: 66-67.
  • Wong, K.-T., Teo, T., & Goh, P. S. C. (2015). “Understanding The Intention To Use Interactive Whiteboards: Model Development and Testing”. Interactive Learning Environments, 23(6), 731–747.
  • Zikmund G. W., (2003). Business Research Methods, Ohio: Mason.
  • www.docebo.com, available at https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo- report.pdf Page4-48, accessed at January 29th 2017 at 11am, Page4-48.
  • www.unesdoc.unesco.org, available at http://unesdoc.unesco.org/images/0013/001362/136281e.pdf , accessed at January 30th 2017 at 10am, Page1-137.
  • www.forbes.com, available at http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc--87-of-connected-devices-by-2017-will-be-tablets-and-smartphones/, accessed at February 2nd 2017 at 10am.
  • http://www.internetworldstats.com/, available at http://www.internetworldstats.com/stats.htm, accessed at February 2nd 2017 at 10pm.
  • www.ambientinsight.com, available at http://www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-Worldwide-Self-paced-eLearning-Market-Premium-Overview.pdf, accessed at February 3rd 2017 at 9pm.
  • www.td.org, available at https://www.td.org/Publications/Magazines/TD/TD-Archive/2012/11/ASTD-2012-State-of-the-Industry-Report, accessed at February 9th 2017 at 10:21pm.
  • www.towerswatson.com, available at https://www.towerswatson.com/Insights/IC-Types/Survey-Research-Results/2012/07/2012-Towers- Watson-Global-Workforce-Study, accessed at February 9th 2017 at 9pm.
  • www.gov.uk, available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/340600/bis-13-1081-international-education-global-growth-and-prosperity-revised.pdf, accessed at February 10th 2017 at 9pm.
  • www. gsvadvisors.com, available at http://gsvadvisors.com/wordpress/wp-content/uploads/2012/04/GSV-EDU-Factbook-Apr-13-2012.pdf, accessed at February 10th 2017 at 9pm.
  • http://www.cit.ie/, available at http://www.cit.ie/about_cit, accessed at February 16th 2017 at 11am.
  • www.itsligo.ie, available at www.itsligo.ie/onlinelearning, accessed at November 6th 2016 at 11am.
  • http://www.colleges.ie, available at http://www.colleges.ie/type/distance-learning-10.html, accessed at November 16th 2016 at 11am.
There are 59 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Original Scientific Articles
Authors

Eray Sen

Publication Date December 31, 2018
Published in Issue Year 2018 Volume: 1 Issue: 2

Cite

APA Sen, E. (2018). A Case Study on Digital Marketing of Level 9 Online and Blended Courses. Journal of Business in The Digital Age, 1(2), 84-95.
AMA Sen E. A Case Study on Digital Marketing of Level 9 Online and Blended Courses. JOBDA. December 2018;1(2):84-95.
Chicago Sen, Eray. “A Case Study on Digital Marketing of Level 9 Online and Blended Courses”. Journal of Business in The Digital Age 1, no. 2 (December 2018): 84-95.
EndNote Sen E (December 1, 2018) A Case Study on Digital Marketing of Level 9 Online and Blended Courses. Journal of Business in The Digital Age 1 2 84–95.
IEEE E. Sen, “A Case Study on Digital Marketing of Level 9 Online and Blended Courses”, JOBDA, vol. 1, no. 2, pp. 84–95, 2018.
ISNAD Sen, Eray. “A Case Study on Digital Marketing of Level 9 Online and Blended Courses”. Journal of Business in The Digital Age 1/2 (December 2018), 84-95.
JAMA Sen E. A Case Study on Digital Marketing of Level 9 Online and Blended Courses. JOBDA. 2018;1:84–95.
MLA Sen, Eray. “A Case Study on Digital Marketing of Level 9 Online and Blended Courses”. Journal of Business in The Digital Age, vol. 1, no. 2, 2018, pp. 84-95.
Vancouver Sen E. A Case Study on Digital Marketing of Level 9 Online and Blended Courses. JOBDA. 2018;1(2):84-95.
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