Research Article
BibTex RIS Cite
Year 2020, Volume: 3 Issue: 2, 117 - 122, 31.12.2020
https://doi.org/10.46238/jobda.823955

Abstract

References

  • Ağaç, S., D. Sevinir, and T. Yılmaz. 2018. Online Giyim Alışverişinde Tüketicilerin Karşılaştıkları Sorunların Cinsiyet Değişkenine Göre İncelenmesi. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi, Yıl: 8, Sayı: 15, s. (57-71).
  • Algür, S. and F. Cengiz, 2011. Türk Tüketicilere Göre Online (Çevrimiçi) Alışverişin Riskleri ve Yararları. Yaşar Üniversitesi Dergisi 22(6), s.3666-3680.
  • Anbar, A. 2001. E-Ticarette Karşılaşılan Sorunlar ve Çözüm Önerileri. Akdeniz Üniversitesi İ.İ.B.F Dergisi (c. 2), s. 18-32.
  • Appel, G., L. Grewal, Hadi, R. et al. 2020.The future of social media in marketing. J. of the Acad. Mark. Sci. 48, 79–95 (2020). https://doi.org/10.1007/s11747-019-00695-1
  • Atkins, B.2019. Logistics In The E-Commerce Era. Forbes. https://www.forbes.com/sites/betsyatkins/2019/05/06/logistics-in-the-e-commerce-era/#68bb9a0574d4
  • Clement, J. 2018. U.S. online shopping product categories 2017, by gender. Statista. https://www.statista.com/statistics/311406/us-online-shopping-categories-gender/
  • Cooper A., R. Reimann, D. Cronin and C. Noessel.2014.. About Face: The Essentials of Interaction Design. Hoboken, NJ: Wiley, 2014.
  • Demirel, H. 2010. Üniversite Öğrencilerinin Elektronik Alışveriş Hakkındaki Görüşleri. Gazi Üniversitesi İ.İ.B.F Dergisi 12(3), (s.119-134).
  • Gopinath, G..2020. The Great Lockdown: Worst Economic Downturn Since the Great Depression. https://blogs.imf.org/2020/04/14/the-great-lockdown-worst-economic-downturn-since-the-great-depression/
  • Anderson, J and L. Rainie. 2018. The Future of Well-Being in a Tech-Saturated World. http://www.elon.edu/docs/eweb/imagining/surveys/2018_survey/
  • Elon_Pew_Digital_Life _and_ Well_Being_Report_2018_Expanded_Version.pdf
  • Kemp, s.2020. Digital 2020: 3.8 Billion People Use Social Media https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
  • Mcleod, V.2020.COVID-19: A History of Coronavirus,How did we get to this point? https://www.labmanager.com/lab-health-and-safety/covid-19-a-history-of-coronavirus-22021
  • Menzheres, A.2018. Recent E-Commerce Security Issues And Best Practices. Eteam. https://www.eteam.io/blog/e-commerce-security-issues
  • Mucan, B., M. Tanyeri. 2017. İnternet Ortamindaki Alişveriş Deneyiminin İnternetten Satin Alma Niyetine Etkisi Ve Bir Uygulama. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 18 (4) , 677-692 .
  • Ouellette, C. 2020. Online Shopping Statistics You Need to Know in 2020. https://optinmonster.com/online-shopping-statistics/#ecommerce-statistics
  • Rainie, L., and J. Anderson. 2017. The Future of Jobs and Jobs Training. https://www.pewresearch.org/internet/2017/05/03/the-future-of-jobs-and-jobs-training/
  • Saydan, R. 2008. Tüketicilerin Online Alışverişe Yönelik Risk ve Fayda Algılamaları: Geleneksel ve Online Tüketicilerin Karşılaştırılması. Elektronik Sosyal Bilimler Dergisi, c.7, s(23), (s.386-402).
  • Tharuka, A., and P. Madumali. 2018. Consumers' Online Purchase Intention In Textile Products. GSJ: Volume 6, Issue 6
  • Topic, M and, B. Mitchell. 2019. Generation Z & Consumer Trends In Environmental Packaging. Project Report. The Retail Institute, Leeds.
  • TUBİSAD.2018. Deloitte Türkiye, SimilarWeb ve İnveon, 2018. Türkiye e-Ticaret 2018 Pazar Büyüklüğü Raporu.
  • Uğur, U. 2016. İnternet Kullanıcılarının Online Alışveriş İlgilenim Düzeyleri: Sivas İl Örneği. Akademik Bakış Dergisi. Sayı: 58, (s.392-403)
  • Worldpay. 2018. Global Payments Report 2018. Retrieved from: https://www.worldpay.com/us/insight/articles/2018-11/global-payments-report-2018
  • Yapraklı, Ş., G Akkuş,. and Ç. Akkuş. 2014. Online Müşteri Deneyiminin Güvene Etkisi: Online Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. International Journal of Social Science. Sayı (29), s 403-425.

DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS' ONLINE SHOPPING BEHAVIORS?

Year 2020, Volume: 3 Issue: 2, 117 - 122, 31.12.2020
https://doi.org/10.46238/jobda.823955

Abstract

The E-commerce Industry has many changes that affect both the industry and the scope of competition. In this study, online shopping was examined with the factors affecting customer evaluation in the Covid-19 pandemic. During Covid-19, shopping is mostly done online because people are at home. A quantitative method with a questionnaire was applied to 150 active online customers to determine customer evaluation for online shopping. Demographic characteristics, gender, age, marital status, and graduation impact analysis were found to affect online shopping. Minimizing the problems in shipping processes and increasing payment options are important findings. Social media was found to be a significant commercial potential for online shopping during the Covid-19 period. The effect of Trust, Cargo Tracking, Website Features, and Satisfaction was examined. It was determined that there was a negative relationship between Trust and Cargo-Tracking in the Covid-19 period. It was concluded that a positive shipping process increases confidence in Covid-19 period. It was determined that bad features of the websites negatively affect customers' trust. Finally, it has been found that

References

  • Ağaç, S., D. Sevinir, and T. Yılmaz. 2018. Online Giyim Alışverişinde Tüketicilerin Karşılaştıkları Sorunların Cinsiyet Değişkenine Göre İncelenmesi. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi, Yıl: 8, Sayı: 15, s. (57-71).
  • Algür, S. and F. Cengiz, 2011. Türk Tüketicilere Göre Online (Çevrimiçi) Alışverişin Riskleri ve Yararları. Yaşar Üniversitesi Dergisi 22(6), s.3666-3680.
  • Anbar, A. 2001. E-Ticarette Karşılaşılan Sorunlar ve Çözüm Önerileri. Akdeniz Üniversitesi İ.İ.B.F Dergisi (c. 2), s. 18-32.
  • Appel, G., L. Grewal, Hadi, R. et al. 2020.The future of social media in marketing. J. of the Acad. Mark. Sci. 48, 79–95 (2020). https://doi.org/10.1007/s11747-019-00695-1
  • Atkins, B.2019. Logistics In The E-Commerce Era. Forbes. https://www.forbes.com/sites/betsyatkins/2019/05/06/logistics-in-the-e-commerce-era/#68bb9a0574d4
  • Clement, J. 2018. U.S. online shopping product categories 2017, by gender. Statista. https://www.statista.com/statistics/311406/us-online-shopping-categories-gender/
  • Cooper A., R. Reimann, D. Cronin and C. Noessel.2014.. About Face: The Essentials of Interaction Design. Hoboken, NJ: Wiley, 2014.
  • Demirel, H. 2010. Üniversite Öğrencilerinin Elektronik Alışveriş Hakkındaki Görüşleri. Gazi Üniversitesi İ.İ.B.F Dergisi 12(3), (s.119-134).
  • Gopinath, G..2020. The Great Lockdown: Worst Economic Downturn Since the Great Depression. https://blogs.imf.org/2020/04/14/the-great-lockdown-worst-economic-downturn-since-the-great-depression/
  • Anderson, J and L. Rainie. 2018. The Future of Well-Being in a Tech-Saturated World. http://www.elon.edu/docs/eweb/imagining/surveys/2018_survey/
  • Elon_Pew_Digital_Life _and_ Well_Being_Report_2018_Expanded_Version.pdf
  • Kemp, s.2020. Digital 2020: 3.8 Billion People Use Social Media https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
  • Mcleod, V.2020.COVID-19: A History of Coronavirus,How did we get to this point? https://www.labmanager.com/lab-health-and-safety/covid-19-a-history-of-coronavirus-22021
  • Menzheres, A.2018. Recent E-Commerce Security Issues And Best Practices. Eteam. https://www.eteam.io/blog/e-commerce-security-issues
  • Mucan, B., M. Tanyeri. 2017. İnternet Ortamindaki Alişveriş Deneyiminin İnternetten Satin Alma Niyetine Etkisi Ve Bir Uygulama. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 18 (4) , 677-692 .
  • Ouellette, C. 2020. Online Shopping Statistics You Need to Know in 2020. https://optinmonster.com/online-shopping-statistics/#ecommerce-statistics
  • Rainie, L., and J. Anderson. 2017. The Future of Jobs and Jobs Training. https://www.pewresearch.org/internet/2017/05/03/the-future-of-jobs-and-jobs-training/
  • Saydan, R. 2008. Tüketicilerin Online Alışverişe Yönelik Risk ve Fayda Algılamaları: Geleneksel ve Online Tüketicilerin Karşılaştırılması. Elektronik Sosyal Bilimler Dergisi, c.7, s(23), (s.386-402).
  • Tharuka, A., and P. Madumali. 2018. Consumers' Online Purchase Intention In Textile Products. GSJ: Volume 6, Issue 6
  • Topic, M and, B. Mitchell. 2019. Generation Z & Consumer Trends In Environmental Packaging. Project Report. The Retail Institute, Leeds.
  • TUBİSAD.2018. Deloitte Türkiye, SimilarWeb ve İnveon, 2018. Türkiye e-Ticaret 2018 Pazar Büyüklüğü Raporu.
  • Uğur, U. 2016. İnternet Kullanıcılarının Online Alışveriş İlgilenim Düzeyleri: Sivas İl Örneği. Akademik Bakış Dergisi. Sayı: 58, (s.392-403)
  • Worldpay. 2018. Global Payments Report 2018. Retrieved from: https://www.worldpay.com/us/insight/articles/2018-11/global-payments-report-2018
  • Yapraklı, Ş., G Akkuş,. and Ç. Akkuş. 2014. Online Müşteri Deneyiminin Güvene Etkisi: Online Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. International Journal of Social Science. Sayı (29), s 403-425.
There are 24 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Original Scientific Articles
Authors

Alaattin Parlakkılıç 0000-0002-6834-6839

Muhammed Üzmez 0000-0002-0017-273X

Süleyman Mertoğlu 0000-0001-7100-5958

Publication Date December 31, 2020
Published in Issue Year 2020 Volume: 3 Issue: 2

Cite

APA Parlakkılıç, A., Üzmez, M., & Mertoğlu, S. (2020). DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?. Journal of Business in The Digital Age, 3(2), 117-122. https://doi.org/10.46238/jobda.823955
AMA Parlakkılıç A, Üzmez M, Mertoğlu S. DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?. JOBDA. December 2020;3(2):117-122. doi:10.46238/jobda.823955
Chicago Parlakkılıç, Alaattin, Muhammed Üzmez, and Süleyman Mertoğlu. “DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?”. Journal of Business in The Digital Age 3, no. 2 (December 2020): 117-22. https://doi.org/10.46238/jobda.823955.
EndNote Parlakkılıç A, Üzmez M, Mertoğlu S (December 1, 2020) DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?. Journal of Business in The Digital Age 3 2 117–122.
IEEE A. Parlakkılıç, M. Üzmez, and S. Mertoğlu, “DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?”, JOBDA, vol. 3, no. 2, pp. 117–122, 2020, doi: 10.46238/jobda.823955.
ISNAD Parlakkılıç, Alaattin et al. “DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?”. Journal of Business in The Digital Age 3/2 (December 2020), 117-122. https://doi.org/10.46238/jobda.823955.
JAMA Parlakkılıç A, Üzmez M, Mertoğlu S. DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?. JOBDA. 2020;3:117–122.
MLA Parlakkılıç, Alaattin et al. “DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?”. Journal of Business in The Digital Age, vol. 3, no. 2, 2020, pp. 117-22, doi:10.46238/jobda.823955.
Vancouver Parlakkılıç A, Üzmez M, Mertoğlu S. DIGITAL TRANSFORMATION OF E-COMMERCE: HOW DID COVID-19 AFFECT CUSTOMERS’ ONLINE SHOPPING BEHAVIORS?. JOBDA. 2020;3(2):117-22.

                                                              Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.