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Investigation of the Effect of Corporate Social Responsibility Intention on Corporate Reputation Perception by Experimental Design

Year 2022, Volume: 7 Issue: 2, 203 - 213, 30.12.2022

Abstract

The research aims to reveal how the level of perception of the meaning of corporate social responsibility activities by businesses affects corporate reputation. The research was conducted on Kütahya Dumlupınar University Faculty of Economics and Administrative Sciences Department students. Research data were collected from 190 people who agreed to participate on voluntarily. Control group design, one of the experimental design methods, was used in the research. Volunteers who agreed to participate in the study were randomly divided into two groups as experimental and control groups. The differences in the perceptions of reputation and corporate social responsibility of the control and experimental groups were compared. In the research, it has been found that the purpose of doing corporate social responsibility activities is that the different perceptions of individuals also differentiate their perceptions of reputation. In the research, it has been concluded that corporate social responsibility activities have an essential place in shaping the perception of reputation against businesses. It is seen that the purpose of the activities carried out may be perceived differently by individuals, and this difference will affect the reputation.

References

  • Abimbola, T., & Kocak, A. (2007). Brand, organization identity and Reputation: SMEs as expressive organizations: A Resources-based perspective. Qualitative Market Research: An International Journal, 10(4), 416-430.
  • Ahmad, A. M. K., Shattal, M. H. A., Rawashdeh, L. A., Ghasawneh, J., & Nusairat, N. (2022). Corporate social responsibility and brand equity of operating telecoms: brand reputation as a mediating effect. International Journal of Sustainable Economy, 14(1), 78-97.
  • Al Sakkaf, S. Y., Farouk, S., & Elanain, H. M. A. (2022). Corporate social responsibility towards education and corporation performance in the UAE: the mediating role of corporation reputation. Social Responsibility Journal. https://doi.org/10.1108/SRJ-06-2021-0256
  • Alsop, R. J. (2006). The 18 Immutable Laws of Corporate Reputation: Creating. Protecting, and Repairing Your Most Valuable Asset. New York: Wall Street Journal Press.
  • Anantharaman, D., Gao, F., & Manchiraju, H. (2022). Does social responsibility begin at home? The relation between firms’ pension policies and corporate social responsibility (CSR) activities. Review of Accounting Studies, 27(1), 76-121.
  • Barnett, M. L. (2007). Stakeholder influence capacity and the variability of Financial returns to Corporate Social Responsibility. Academy of Management Review, 32(3), 794-816.
  • Bear, S., Rahman, N., & Post, C. (2010). The impact of board diversity and gender composition on corporate social responsibility and firm reputation. Journal of Business Ethics, 97(2), 207-221.
  • Bennett, R., & Gabriel, H. (2001). Reputation, trust and supplier commitment: The case of shipping company/seaport relations. Journal of Business & Industrial Marketing, 16(6), 424–438.
  • Bianchi, E., Bruno, J. M., & Sarabia-Sanchez, F. J. (2019). The impact of perceived CSR on corporate reputation and purchase intention. European Journal of Management and Business Economics, 28(3), 206 – 221.
  • Bilkey, W. J., & Tesar, G. (1977). The export behavior of smaller-sized Wisconsin manufacturing firms. Journal of international Business Studies, 8(1), 93-98.
  • Boubaker, S., Liu, Z., & Zhan, Y. (2022). Customer relationships, corporate social responsibility, and stock price reaction: Lessons from China during health crisis times. Finance Research Letters, 102699.
  • Branco, M. C., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69(2), 111–132.
  • Brown, C., & Medoff, J. L. (2003). Firm age and wages. Journal of Labor Economics, 21(3), 677-697.
  • Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33(11), 2244–2266
  • Carroll, A. B. (1991). The pyramid of Corporate Social Responsibility: Toward the moral Management of organizational Stakeholders. Business horizons, 34(4), 39-48.
  • Carroll, A. B. (2016). Carroll’s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(1), 1-8.
  • Clark, B. H. and D. B. Montgomery (1998). Competitive reputations, multimarket competition and entry deterrence, Journal of Strategic Marketing, 6(2), 81–96.
  • Coombs, W. T., & Holladay, S. J. (2012). Managing corporate social responsibility: A communication approach. Chichester: Wiley.
  • Dahan, G. S., & Senol, I. (2012). Corporate social responsibility in higher education institutions: Istanbul Bilgi University case. American International Journal of Contemporary Research, 2(3), 95-103.
  • Deephouse, D. L. (2000). Media Reputation as a Strategic Resource: An integration of mass Communication and Resource-based theories. Journal of Management, 26(6), 1091-1112.
  • Dhaliwal, D. S., Zhen, O. L., Tsang, A. & George, Y. Y. (2011). Voluntary NonFinancial Disclosure and the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting. Accounting Review, 86(1), 59 – 100.
  • Donker, H., Poff, D., & Zahir, S. (2008). Corporate Values, codes of ethics, and firm Performance: A look at the Canadian context. Journal of Business Ethics, 82(3), 527-537.
  • Dowling, G. R. (2001). Creating Corporate Reputations Oxford: Oxford University Press.
  • Dowling, G., & Moran, P. (2012). Corporate Reputations: Built in or bolted on? California Management Review, 54(2), 25-42.
  • Fombrun, C. J. (2001). Corporate Reputations as Economic Assets. İçinde: M. A. Hitt, R. E. Freeman & J. S. Harrison (Ed), Handbook of Strategic Management, (s 285–308). Malden: Blackwell
  • Fombrun, C. J., & Rindova, V. (1998). Reputation Management in global 1000 firms: A benchmarking study. Corporate Reputation Review, 1(3), 205-212.
  • Fombrun, C.J. (1996), Reputation: Realizing Value from the Corporate Image. Boston, MA: Harvard Business School Press.
  • Fombrun, C.J., Gardberg, N. A. & Sever, J. W. (2000). The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4): 241–255.
  • Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press
  • Galbreath, J., & Shum, P. (2012). Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia. Australian Journal of Management, 37,211–229.
  • Green, J. H. (1996). Inflation Targeting: Theory and Policy Implications. Staff Papers, 43(4), 779-795.
  • Hall, R. (1992). The Strategic Analysis of Intangible Resources. Strategic Management Journal, 13(2), 135-144.
  • Helm, S. (2007). The role of corporate reputation in determining investor satisfaction and loyalty. Corporate Reputation Review, 10(1), 22–37.
  • Helm, S. (2011). Employees' Awareness of Their Impact on Corporate Reputation. Journal of Business Research, 64(7), 657-663.
  • Hsu, B. X., Chen, Y. M., & Chen, L. A. L. (2022). Corporate social responsibility and value added in the supply chain: Model and mechanism. Technological Forecasting and Social Change, 174, 121302.
  • Iannone, B. (2022). Sustainability, corporate social responsibility, and corporate reputation in the wine sector: a key performance indicator framework model. In Research Anthology on Strategies for Maintaining Successful Family Firms (pp. 696-720). IGI Global.
  • Isaksson, L., & Mitra, N. (2019). To legislate or not: That is the question—Comparing CSR intent and effects in economies with voluntary CSR and legislated CSR. International Dimensions of Sustainable Management (pp. 35-51)
  • Karatepe, S. (2008). İtibar Yönetimi: Halkla İlişkilerde Güven Yaratma. Elektronik Sosyal Bilimler Dergisi, 23(23). 77 – 97
  • Khan, M., Majid, A., Yasir, M., & Arshad, M. (2013). Corporate social responsibility and corporate reputation: A case of cement industry in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 5(1), 843-857.
  • Kim, S. Y., & Park, H. (2011). Corporate social responsibility as an organizational attractiveness for prospective public relations practitioners. Journal of Business Ethics, 103, 639–653.
  • Kotler, P. (2000), Pazarlama Yönetimi, (Çev.: N. Muallimoglu), İstanbul: Beta Basım Yayın
  • Le, T. T. (2022). Corporate social responsibility and SMEs' performance: mediating role of corporate image, corporate reputation and customer loyalty. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-07-2021-1164
  • Lin-Hi, N., & Blumberg, I. (2018). The link between (not) practicing CSR and corporate reputation: Psychological foundations and managerial implications. Journal of Business ethics, 150(1), 185-198.
  • Lodhia, S., & Mitchell, N. A. (2022). Corporate social responsibility disclosures and reputation risk management post the banking royal commission: a study of the big four banks. Qualitative Research in Accounting & Management, 19(2), 162-185.
  • McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127.
  • Mcwilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate Social Responsibility: Strategic Implications. Journal of Management Studies, 43(1), 1 – 18.
  • Mohr, L. A., & Webb, D. J. (2005). The Effects of Corporate Social Responsibility and Price on Consumer Responses. Journal of Consumer Affairs, 39(1), 121-147.
  • Musteen, M., Datta, D. K., & Kemmerer, B. (2010). Corporate Reputation: Do Board Characteristics Matter?. British Journal of Management, 21(2), 498-510.
  • Pérez‐Cornejo, C., de Quevedo‐Puente, E., & Wilson, A. (2022). In search of the roots of corporate reputation management: Being a consistent corporate social performer. Business Ethics, the Environment & Responsibility, 31(1), 4-16.
  • Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 145-154.
  • Ramayah, T., Falahat, M., & Soto‐Acosta, P. (2022). Effects of corporate social responsibility on employee commitment and corporate reputation: Evidence from a transitional economy. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2297
  • Rashid, S., & Mustafa, H. (2022). Corporate reputation antecedents and stakeholder loyalty in malawi higher education institutions: employees’ and students’ perspectives. Tertiary Education and Management, 1-17.
  • Roberts, P. W., & Dowling, G. R. (2002). Corporate Reputation and Sustained Superior Financial Performance. Strategic Management Journal, 23(12), 1077-1093.
  • Russo, M. V. & P. A. Fouts, P. A. (1997). A Resource-Based Perspective on Corporate Environmental Performance and Profitability. Academy of Management Journal, 40, 534–559.
  • Sharma, R., & Sharma, M. (2011). Attitude of The Youth Towards Corporate Social Responsibility in India: A Study of Jalandhar District. IUP Journal of Management Research, 10(1). 7 – 27
  • Siltaoja, M.E. (2006). Value Priorities as Combining Core Factors Between CSR and Reputation–A Qualitative Study. J. Bus. Ethics, 68, 91–111
  • Somachandra, W. D. I. V., Sylva, K. K. K., Bandara, C. S., & Dissanayake, P. B. R. (2022). Corporate social responsibility (CSR) practices in the construction industry of Sri Lanka. International Journal of Construction Management, 1-9.
  • Su, L., Huang, S., van der Veen, R., & Chen, X. (2014). Corporate social responsibility, corporate reputation, customer emotions, and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-529.
  • Swaen, V., & Chumpitaz, R. C. (2008). Impact of corporate social responsibility on consumer trust. Recherche et Applications en Marketing (English Edition), 23(4), 7-34.
  • Syed Alwi, S. F., Nguyen, B., Melewar, T. C., Loh, Y. H., & Liu, M. (2016). Explicating Industrial Brand Equity: Integrating Brand Trust, Brand Performance and Industrial Brand Image. Industrial Management & Data Systems, 116(5), 858-882.
  • Tang, L., & Li, H. (2009). Corporate Social Responsibility Communication of Chinese and global corporations in China. Public Relations Review, 35(3), 199-212.
  • Tirole, J. (1996). A Theory of Collective Reputations (With Applications to The Persistence of Corruption and to Firm Quality). The Review of Economic Studies, 63(1), 1-22.
  • Van Het Hof, S., D., & Çabuk D (2009) Kurumsal Sosyal Sorumluluk, Metin Işık ve Mustafa Akdağ (ed.), Dünden Bugüne Halkla İlişkiler, (ss. 53–73). Konya: Eğitim Kitabevi Yayınları.
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Kurumsal Sosyal Sorumluluk Niyetinin Kurumsal İtibar Algısına Etkisinin Deneysel Tasarım ile İncelenmesi

Year 2022, Volume: 7 Issue: 2, 203 - 213, 30.12.2022

Abstract

Araştırmanın amacı, işletmelerin yaptığı kurumsal sosyal sorumluluk faaliyetlerinin yapılış amacının bireyler tarafından algılanış düzeyinin kurumsal itibarı nasıl etkilediğini ortaya koymaktır. Araştırma Kütahya Dumlupınar Üniversitesi İİBF İşletme Bölümü öğrencileri üzerinde yapılmıştır. Araştırma verileri gönüllülük esasına göre katılmayı kabul eden 190 kişi üzerinden toplanmıştır. Araştırmada deneysel tasarım yöntemlerinden kontrol grubu tasarımı kullanılmıştır. Araştırmaya katılmayı kabul eden gönüllüler tesadüfi olarak deney ve kontrol grubu olarak ikiye ayrılmıştır. Kontrol ve deney grubunun itibar ve kurumsal sosyal sorumluluk algılarındaki farklar karşılaştırılmıştır. Araştırmada kurumsal sosyal sorumluluk faaliyetlerinin yapılmasındaki amacı bireylerin farklı algılaması itibar algılarını da farklılaştırdığı tespit edilmiştir. Araştırmada işletmelere karşı oluşan itibar algısının şekillenmesinde kurumsal sosyal sorumluluk faaliyetlerinin önemli bir yeri olduğu sonucuna ulaşılmıştır. Yapılan faaliyetlerin ne amaçla yapıldığının bireyler tarafından farklı algılanabileceği ve bu farkın itibarı etkileyeceği görülmektedir.

References

  • Abimbola, T., & Kocak, A. (2007). Brand, organization identity and Reputation: SMEs as expressive organizations: A Resources-based perspective. Qualitative Market Research: An International Journal, 10(4), 416-430.
  • Ahmad, A. M. K., Shattal, M. H. A., Rawashdeh, L. A., Ghasawneh, J., & Nusairat, N. (2022). Corporate social responsibility and brand equity of operating telecoms: brand reputation as a mediating effect. International Journal of Sustainable Economy, 14(1), 78-97.
  • Al Sakkaf, S. Y., Farouk, S., & Elanain, H. M. A. (2022). Corporate social responsibility towards education and corporation performance in the UAE: the mediating role of corporation reputation. Social Responsibility Journal. https://doi.org/10.1108/SRJ-06-2021-0256
  • Alsop, R. J. (2006). The 18 Immutable Laws of Corporate Reputation: Creating. Protecting, and Repairing Your Most Valuable Asset. New York: Wall Street Journal Press.
  • Anantharaman, D., Gao, F., & Manchiraju, H. (2022). Does social responsibility begin at home? The relation between firms’ pension policies and corporate social responsibility (CSR) activities. Review of Accounting Studies, 27(1), 76-121.
  • Barnett, M. L. (2007). Stakeholder influence capacity and the variability of Financial returns to Corporate Social Responsibility. Academy of Management Review, 32(3), 794-816.
  • Bear, S., Rahman, N., & Post, C. (2010). The impact of board diversity and gender composition on corporate social responsibility and firm reputation. Journal of Business Ethics, 97(2), 207-221.
  • Bennett, R., & Gabriel, H. (2001). Reputation, trust and supplier commitment: The case of shipping company/seaport relations. Journal of Business & Industrial Marketing, 16(6), 424–438.
  • Bianchi, E., Bruno, J. M., & Sarabia-Sanchez, F. J. (2019). The impact of perceived CSR on corporate reputation and purchase intention. European Journal of Management and Business Economics, 28(3), 206 – 221.
  • Bilkey, W. J., & Tesar, G. (1977). The export behavior of smaller-sized Wisconsin manufacturing firms. Journal of international Business Studies, 8(1), 93-98.
  • Boubaker, S., Liu, Z., & Zhan, Y. (2022). Customer relationships, corporate social responsibility, and stock price reaction: Lessons from China during health crisis times. Finance Research Letters, 102699.
  • Branco, M. C., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69(2), 111–132.
  • Brown, C., & Medoff, J. L. (2003). Firm age and wages. Journal of Labor Economics, 21(3), 677-697.
  • Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33(11), 2244–2266
  • Carroll, A. B. (1991). The pyramid of Corporate Social Responsibility: Toward the moral Management of organizational Stakeholders. Business horizons, 34(4), 39-48.
  • Carroll, A. B. (2016). Carroll’s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(1), 1-8.
  • Clark, B. H. and D. B. Montgomery (1998). Competitive reputations, multimarket competition and entry deterrence, Journal of Strategic Marketing, 6(2), 81–96.
  • Coombs, W. T., & Holladay, S. J. (2012). Managing corporate social responsibility: A communication approach. Chichester: Wiley.
  • Dahan, G. S., & Senol, I. (2012). Corporate social responsibility in higher education institutions: Istanbul Bilgi University case. American International Journal of Contemporary Research, 2(3), 95-103.
  • Deephouse, D. L. (2000). Media Reputation as a Strategic Resource: An integration of mass Communication and Resource-based theories. Journal of Management, 26(6), 1091-1112.
  • Dhaliwal, D. S., Zhen, O. L., Tsang, A. & George, Y. Y. (2011). Voluntary NonFinancial Disclosure and the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting. Accounting Review, 86(1), 59 – 100.
  • Donker, H., Poff, D., & Zahir, S. (2008). Corporate Values, codes of ethics, and firm Performance: A look at the Canadian context. Journal of Business Ethics, 82(3), 527-537.
  • Dowling, G. R. (2001). Creating Corporate Reputations Oxford: Oxford University Press.
  • Dowling, G., & Moran, P. (2012). Corporate Reputations: Built in or bolted on? California Management Review, 54(2), 25-42.
  • Fombrun, C. J. (2001). Corporate Reputations as Economic Assets. İçinde: M. A. Hitt, R. E. Freeman & J. S. Harrison (Ed), Handbook of Strategic Management, (s 285–308). Malden: Blackwell
  • Fombrun, C. J., & Rindova, V. (1998). Reputation Management in global 1000 firms: A benchmarking study. Corporate Reputation Review, 1(3), 205-212.
  • Fombrun, C.J. (1996), Reputation: Realizing Value from the Corporate Image. Boston, MA: Harvard Business School Press.
  • Fombrun, C.J., Gardberg, N. A. & Sever, J. W. (2000). The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4): 241–255.
  • Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press
  • Galbreath, J., & Shum, P. (2012). Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia. Australian Journal of Management, 37,211–229.
  • Green, J. H. (1996). Inflation Targeting: Theory and Policy Implications. Staff Papers, 43(4), 779-795.
  • Hall, R. (1992). The Strategic Analysis of Intangible Resources. Strategic Management Journal, 13(2), 135-144.
  • Helm, S. (2007). The role of corporate reputation in determining investor satisfaction and loyalty. Corporate Reputation Review, 10(1), 22–37.
  • Helm, S. (2011). Employees' Awareness of Their Impact on Corporate Reputation. Journal of Business Research, 64(7), 657-663.
  • Hsu, B. X., Chen, Y. M., & Chen, L. A. L. (2022). Corporate social responsibility and value added in the supply chain: Model and mechanism. Technological Forecasting and Social Change, 174, 121302.
  • Iannone, B. (2022). Sustainability, corporate social responsibility, and corporate reputation in the wine sector: a key performance indicator framework model. In Research Anthology on Strategies for Maintaining Successful Family Firms (pp. 696-720). IGI Global.
  • Isaksson, L., & Mitra, N. (2019). To legislate or not: That is the question—Comparing CSR intent and effects in economies with voluntary CSR and legislated CSR. International Dimensions of Sustainable Management (pp. 35-51)
  • Karatepe, S. (2008). İtibar Yönetimi: Halkla İlişkilerde Güven Yaratma. Elektronik Sosyal Bilimler Dergisi, 23(23). 77 – 97
  • Khan, M., Majid, A., Yasir, M., & Arshad, M. (2013). Corporate social responsibility and corporate reputation: A case of cement industry in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 5(1), 843-857.
  • Kim, S. Y., & Park, H. (2011). Corporate social responsibility as an organizational attractiveness for prospective public relations practitioners. Journal of Business Ethics, 103, 639–653.
  • Kotler, P. (2000), Pazarlama Yönetimi, (Çev.: N. Muallimoglu), İstanbul: Beta Basım Yayın
  • Le, T. T. (2022). Corporate social responsibility and SMEs' performance: mediating role of corporate image, corporate reputation and customer loyalty. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-07-2021-1164
  • Lin-Hi, N., & Blumberg, I. (2018). The link between (not) practicing CSR and corporate reputation: Psychological foundations and managerial implications. Journal of Business ethics, 150(1), 185-198.
  • Lodhia, S., & Mitchell, N. A. (2022). Corporate social responsibility disclosures and reputation risk management post the banking royal commission: a study of the big four banks. Qualitative Research in Accounting & Management, 19(2), 162-185.
  • McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127.
  • Mcwilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate Social Responsibility: Strategic Implications. Journal of Management Studies, 43(1), 1 – 18.
  • Mohr, L. A., & Webb, D. J. (2005). The Effects of Corporate Social Responsibility and Price on Consumer Responses. Journal of Consumer Affairs, 39(1), 121-147.
  • Musteen, M., Datta, D. K., & Kemmerer, B. (2010). Corporate Reputation: Do Board Characteristics Matter?. British Journal of Management, 21(2), 498-510.
  • Pérez‐Cornejo, C., de Quevedo‐Puente, E., & Wilson, A. (2022). In search of the roots of corporate reputation management: Being a consistent corporate social performer. Business Ethics, the Environment & Responsibility, 31(1), 4-16.
  • Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 145-154.
  • Ramayah, T., Falahat, M., & Soto‐Acosta, P. (2022). Effects of corporate social responsibility on employee commitment and corporate reputation: Evidence from a transitional economy. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2297
  • Rashid, S., & Mustafa, H. (2022). Corporate reputation antecedents and stakeholder loyalty in malawi higher education institutions: employees’ and students’ perspectives. Tertiary Education and Management, 1-17.
  • Roberts, P. W., & Dowling, G. R. (2002). Corporate Reputation and Sustained Superior Financial Performance. Strategic Management Journal, 23(12), 1077-1093.
  • Russo, M. V. & P. A. Fouts, P. A. (1997). A Resource-Based Perspective on Corporate Environmental Performance and Profitability. Academy of Management Journal, 40, 534–559.
  • Sharma, R., & Sharma, M. (2011). Attitude of The Youth Towards Corporate Social Responsibility in India: A Study of Jalandhar District. IUP Journal of Management Research, 10(1). 7 – 27
  • Siltaoja, M.E. (2006). Value Priorities as Combining Core Factors Between CSR and Reputation–A Qualitative Study. J. Bus. Ethics, 68, 91–111
  • Somachandra, W. D. I. V., Sylva, K. K. K., Bandara, C. S., & Dissanayake, P. B. R. (2022). Corporate social responsibility (CSR) practices in the construction industry of Sri Lanka. International Journal of Construction Management, 1-9.
  • Su, L., Huang, S., van der Veen, R., & Chen, X. (2014). Corporate social responsibility, corporate reputation, customer emotions, and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-529.
  • Swaen, V., & Chumpitaz, R. C. (2008). Impact of corporate social responsibility on consumer trust. Recherche et Applications en Marketing (English Edition), 23(4), 7-34.
  • Syed Alwi, S. F., Nguyen, B., Melewar, T. C., Loh, Y. H., & Liu, M. (2016). Explicating Industrial Brand Equity: Integrating Brand Trust, Brand Performance and Industrial Brand Image. Industrial Management & Data Systems, 116(5), 858-882.
  • Tang, L., & Li, H. (2009). Corporate Social Responsibility Communication of Chinese and global corporations in China. Public Relations Review, 35(3), 199-212.
  • Tirole, J. (1996). A Theory of Collective Reputations (With Applications to The Persistence of Corruption and to Firm Quality). The Review of Economic Studies, 63(1), 1-22.
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Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Article
Authors

Mürsel Güler 0000-0003-2679-944X

Publication Date December 30, 2022
Published in Issue Year 2022 Volume: 7 Issue: 2

Cite

APA Güler, M. (2022). Kurumsal Sosyal Sorumluluk Niyetinin Kurumsal İtibar Algısına Etkisinin Deneysel Tasarım ile İncelenmesi. JOEEP: Journal of Emerging Economies and Policy, 7(2), 203-213.

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