How Blockchain-Based Companies Can Raise Awareness Of The Climate Crisis: The Case Of Single.Earth

Hazal Koray Alay; Şeyma Esin Erben

Research Article

How Blockchain-Based Companies Can Raise Awareness Of The Climate Crisis: The Case Of Single.Earth

Year 2024, Volume: 9 Issue: 2, 276 - 289

Abstract

Blockchain technology has yet to be widely adopted by commercial companies worldwide. However, it stands out with its features of securely storing and verifying digital transactions. Therefore, as in many sectors, it is also being integrated into business models aiming at nature preservation. In this regard, the purpose of this study is to evaluate blockchain-based companies' use of social media to raise awareness about the climate crisis. This study was designed using the qualitative case study approach. For this purpose, 295 Twitter (now marketed as X) content of Single Earth, a blockchain-based company aiming to fight against climate change and to preserve nature, were analysed between 2022-3..Data were analysed using MAXQDA and Microsoft Excel. Analysis of Twitter content reveals the company's strong emphasis on promoting knowledge on climate and adopting green technology solutions. This study contributes to a better understanding of blockchain-based companies' use of social media in combating the climate crisis.

Keywords

blokchain technology, social media, single earth, content analysis

Ethical Statement

Dergi sistemine yüklenen makalemizin, etik kurul izni gerektirmeyen çalışmalar arasında yer aldığını beyan ederiz.

References

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Ali, G., & Malik, M. S. I. (2023). Rumour identification on Twitter as a function of novel textual and language-context features. Multimedia tools and applications, 82(5), 7017–7038. https://doi.org/10.1007/s11042-022-13595-4
Ali, O., Ally, M., & Dwivedi, Y. (2020). The state of play of blockchain technology in the financial services sector: A systematic literature review. International Journal of Information Management, 54, 102199.
Arshad, A., Shahzad, F., Rehman, I. U., & Sergi, B. S. (2023). A systematic literature review of blockchain technology and environmental sustainability: Status quo and future research. International Review of Economics & Finance.
Avital, M., Beck, R., King, J. L., Rossi, M., & Teigland, R. (2016). Jumping on the blockchain bandwagon: Lessons of the past and outlook to the future. December. ICIS.
Aysan, A. F., Bergigui, F., & Disli, M. (2021). Using blockchain-enabled solutions as SDG accelerators in the international development space. Sustainability, 13(7), 4025.
Bada, A. O., Damianou, A., Angelopoulos, C. M., & Katos, V. (2021, July). Towards a green blockchain: A review of consensus mechanisms and their energy consumption. In 2021 17th International Conference on Distributed Computing in Sensor Systems (DCOSS) (pp. 503-511). IEEE.
Becken, S., Friedl, H., Stantic, B., Connolly, R. M., & Chen, J. (2021). Climate crisis and flying: Social media analysis traces the rise of “flightshame”. Journal of Sustainable Tourism, 29(9), 1450-1469.
Cavazos-Rehg, P. A., Krauss, M. J., Costello, S.J., Kaiser, N., & Cahn, E.S. (2019). “I just want to be skinny”: A content analysis of tweets expressing eating disorder symptoms. PLOS ONE 14(1), e0207506. https://doi.org/10.1371/journal.pone.0207506
Chen, D. B. (2018). Central banks and blockchains: The case for managing climate risk with a positive carbon price. In A. Marke, A. (Ed.), Transforming climate finance and green investment with blockchains (pp. 201-216). Academic Press.
Codal, K. S., & Codal, A. (2022). Sosyal Medyada İklim Değişikliği Tartışmaları. Efe Akademi Yayınları.
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De Vries, A. (2018). Bitcoin’s growing energy problem. Joule 2(5), 801- 805.
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Gupta, Y. S., Mukherjee, S., Dutta, R. & Bhattacharya, S. (2021). A blockchain‑based approach using smart contracts to develop a smart waste management system. International Journal of Environmental Science and Technology 19, 7833–7856. https://doi.org/10.1007/s13762-021-03507-8
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Hoffman, D. L., & Novak, T. P. (2012). Toward A Deeper Understanding Of Social Media. Journal Of Interactive Marketing, 26(2), 69-70.
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https://ejournals.um.edu.mt/login?url=https://www.proquest.com/dissertations-theses/data-humanism-social-media-influencers/docview/2692219501/se-2
Iravani, A., Akbari, M. H. & Zohoori, M. (2017). Advantages and disadvantages of green technology; goals, challenges and strengths. International Journal of Science and Engineering Applications 6 (9), 272-284.
Jiang, X., Lin, G. H., Huang, J. C., Hu, I-H. & Chiu, Y. C. (2021). Performance of sustainable development and technological innovation based on green manufacturing technology of artificial intelligence and blockchain. Mathematical Problems in Engineering, (Apr. 2021), 1-11. Hindawi. https://doi.org/10.1155/2021/5527489.
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Kim, D. H., Spiller, L., & Hettche, M. (2015). Analyzing Media Types And Content Orientations İn Facebook For Global Brands. Journal Of Research İn Interactive Marketing, 9(1), 4-30.
Kim, Y., & Seo, J. (2020). Detection of rapidly spreading hashtags via social networks. IEEE Access, 8, 39847-39860. https://doi.org/10.1109/ACCESS.2020.2976126
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Kocabaş, İ. (2016). Halkla İlişkiler Aracı Olarak Sosyal Medya: Arçelik Ve Bosch Markalarının Kurumsal Facebook Ve Twitter Hesapları Üzerine Bir İnceleme.
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Blockzincir Tabanlı Şirketler İklim Krizine Dair Farkındalığı Nasil Artırabilir: Single.Earth Örneği

Year 2024, Volume: 9 Issue: 2, 276 - 289

Hazal Koray Alay , Şeyma Esin Erben

Abstract

Blokzincir teknolojisinin henüz dünya çapındaki ticari şirketler tarafından yaygın olarak benimsenmesi gerçekleşmemiştir. Ancak bu teknoloji, dijital işlemleri güvenli bir şekilde saklama ve doğrulama özellikleriyle ön plana çıkmaktadır. Bu nedenle birçok sektörde olduğu gibi doğanın korunmasına yönelik iş modellerine de entegre edilmektedir. Bu bağlamda, bu çalışmanın amacı blokzincir tabanlı şirketlerin iklim krizi konusunda farkındalık yaratmak amacıyla sosyal medya kullanımlarını değerlendirmektir. Bu çalışma nitel vaka çalışması yaklaşımı kullanılarak tasarlanmıştır.Bu amaçla, iklim değişikliğiyle mücadele etmeyi ve doğayı korumayı amaçlayan blokzincir tabanlı şirket Single Earth'ün 2022-3 yılları arasındaki 295 Twitter (artık X olarak bilinen) içeriği analiz edilmiştir. Veriler MAXQDA ve Microsoft Excel kullanılarak analiz edilmiştir. Twitter içeriğinin analizi, şirketin iklim konusunda bilginin desteklenmesi ve yeşil teknoloji çözümlerinin benimsenmesi konusuna güçlü bir vurgu yaptığını ortaya koymaktadır. Bu çalışma, blokzincir tabanlı şirketlerin iklim kriziyle mücadelede sosyal medya kullanımının daha iyi anlaşılmasına katkıda bulmaktadır.

Keywords

Blokzincir teknoloji, Sosyal medya, Single.Earth, İçerik analizi

References

Agichtein, E., Castillo, C., Donato, D., Gionis, A., & Mishne, G. (2008, February). Finding High-Quality Content İn Social Media. In Proceedings Of The 2008 İnternational Conference On Web Search And Data Mining (Pp. 183-194).
Aithal, P. S. & Aithal, S. (2016). Opportunities & Challenges for Green Technology in 21st Century. International Journal of Current Research and Modern Education (IJCRME) 1(1), 818-828.
Akbulut, Y. (2012). Veri çözümleme teknikleri. In A. Şimşek (Ed.), Sosyal bilimlerde araştırma yöntemleri (pp. 162-195). Anadolu Üniversitesi Yayınları.
Aktaş, D. (2022). Teknoloji için çevre, çevre için teknoloji: Enerji sektöründe blok zinciri uygulamaları. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 24: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü I. Uluslararası Sosyal Bilimler Kongresi ‘‘Sürdürülebilirlik ve Toplumsal Dönüşüm’’ Özel Sayısı, 267-285.
Ali, G., & Malik, M. S. I. (2023). Rumour identification on Twitter as a function of novel textual and language-context features. Multimedia tools and applications, 82(5), 7017–7038. https://doi.org/10.1007/s11042-022-13595-4
Ali, O., Ally, M., & Dwivedi, Y. (2020). The state of play of blockchain technology in the financial services sector: A systematic literature review. International Journal of Information Management, 54, 102199.
Arshad, A., Shahzad, F., Rehman, I. U., & Sergi, B. S. (2023). A systematic literature review of blockchain technology and environmental sustainability: Status quo and future research. International Review of Economics & Finance.
Avital, M., Beck, R., King, J. L., Rossi, M., & Teigland, R. (2016). Jumping on the blockchain bandwagon: Lessons of the past and outlook to the future. December. ICIS.
Aysan, A. F., Bergigui, F., & Disli, M. (2021). Using blockchain-enabled solutions as SDG accelerators in the international development space. Sustainability, 13(7), 4025.
Bada, A. O., Damianou, A., Angelopoulos, C. M., & Katos, V. (2021, July). Towards a green blockchain: A review of consensus mechanisms and their energy consumption. In 2021 17th International Conference on Distributed Computing in Sensor Systems (DCOSS) (pp. 503-511). IEEE.
Becken, S., Friedl, H., Stantic, B., Connolly, R. M., & Chen, J. (2021). Climate crisis and flying: Social media analysis traces the rise of “flightshame”. Journal of Sustainable Tourism, 29(9), 1450-1469.
Cavazos-Rehg, P. A., Krauss, M. J., Costello, S.J., Kaiser, N., & Cahn, E.S. (2019). “I just want to be skinny”: A content analysis of tweets expressing eating disorder symptoms. PLOS ONE 14(1), e0207506. https://doi.org/10.1371/journal.pone.0207506
Chen, D. B. (2018). Central banks and blockchains: The case for managing climate risk with a positive carbon price. In A. Marke, A. (Ed.), Transforming climate finance and green investment with blockchains (pp. 201-216). Academic Press.
Codal, K. S., & Codal, A. (2022). Sosyal Medyada İklim Değişikliği Tartışmaları. Efe Akademi Yayınları.
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). SAGE Publications.
Çetiner, E. M., & Özer, A. (2021). Covid-19 Pandemisinde Sosyal Medya Kullanımındaki Değişim Ve Dijital Pazarlama İlişkisi Üzerine Bir Analiz.
De Vries, A. (2018). Bitcoin’s growing energy problem. Joule 2(5), 801- 805.
De Vries, A. (2018). Bitcoin’s growing energy problem. Joule, 2(5), 801–805.
Demirbilek, E. Z., Şahin, D., & Aydınlıoğlu, Ö. (2024). İklim Kriziyle Mücadelede Bir İletişim Aracı Olarak Sosyal Sorumluluk Kampanyaları: Türkiye Örneği. İklim İletişimi, 23.
Di Pierro, M. (2017). What is the blockchain? Computing in Science & Engineering, 19(5), 92-95.
Dilmen, N. E., & Tokgöz Şahoğlu, C., (2022). Sosyal Medya Ve Algoritmalar.
Erben, Ş. E. (2019). Aktivizmin Dijital Dönüşümü. PhD thesis. Kocaeli: Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü.
European Commission. (2022). Blockchain for Climate Action. Digital Strategy. Retrieved from https://digital-strategy.ec.europa.eu/en/policies/blockchain-climate-action
Gedik, Y. (2020). Pazarlamada Yeni Bir Çerçeve: Sosyal Medya Ve Web 2.0. Uluslararası Yönetim Akademisi Dergisi, 3(1), 252-269
Gupta, Y. S., Mukherjee, S., Dutta, R. & Bhattacharya, S. (2021). A blockchain‑based approach using smart contracts to develop a smart waste management system. International Journal of Environmental Science and Technology 19, 7833–7856. https://doi.org/10.1007/s13762-021-03507-8
Hassani, H., Huang, X., & Silva, E. S. (2019). Fusing big data, blockchain and cryptocurrency. Springer International Publishing. DOI: https://doi.org/10.1007/978-3-030-31391-3
Hoffman, D. L., & Novak, T. P. (2012). Toward A Deeper Understanding Of Social Media. Journal Of Interactive Marketing, 26(2), 69-70.
Howson, P. (2020). Climate crises and Crypto-Colonialism: Conjuring value on the Blockchain frontiers of the global South. Frontiers in Blockchain, 3, 22. https://doi.org/10.3389/fbloc.2020.00022
https://ejournals.um.edu.mt/login?url=https://www.proquest.com/dissertations-theses/data-humanism-social-media-influencers/docview/2692219501/se-2
Iravani, A., Akbari, M. H. & Zohoori, M. (2017). Advantages and disadvantages of green technology; goals, challenges and strengths. International Journal of Science and Engineering Applications 6 (9), 272-284.
Jiang, X., Lin, G. H., Huang, J. C., Hu, I-H. & Chiu, Y. C. (2021). Performance of sustainable development and technological innovation based on green manufacturing technology of artificial intelligence and blockchain. Mathematical Problems in Engineering, (Apr. 2021), 1-11. Hindawi. https://doi.org/10.1155/2021/5527489.
Keskin, H. (2018). Sosyal Medyayla Birlikte Değişen Reklam Stratejileri: Sosyal Medyada Hedef Kitle Belirleme Yöntemleri. İstanbul Üniversitesi Sosyal.
Kim, D. H., Spiller, L., & Hettche, M. (2015). Analyzing Media Types And Content Orientations İn Facebook For Global Brands. Journal Of Research İn Interactive Marketing, 9(1), 4-30.
Kim, Y., & Seo, J. (2020). Detection of rapidly spreading hashtags via social networks. IEEE Access, 8, 39847-39860. https://doi.org/10.1109/ACCESS.2020.2976126
Klok, K. (2024, May). The current state of Instagram hashtags. Harvest Digital. https://harvestdigital.eu/blogs/the-current-state-of-instagram-hashtags/
Kocabaş, İ. (2016). Halkla İlişkiler Aracı Olarak Sosyal Medya: Arçelik Ve Bosch Markalarının Kurumsal Facebook Ve Twitter Hesapları Üzerine Bir İnceleme.
Krippendorff, K. (2019). Content analysis: An introduction to its methodology. SAGE Publications, Inc. https://doi.org/10.4135/9781071878781
Kunelius, R., & Roosvall, A. (2021). Media and the climate crisis. Nordic Journal of Media Studies, 3(1), 1-19.
Kurnaz, Levent, 2024. Sosyal Medyada İklim Değişikliği Hakkında Bilinçli Veya Bilinçsiz Yanlış Bilgilendirmelerin Tehlikeleri, Https://Www.Ekoiq.Com/Sosyal-Medyada-İklim-Degisikligi-Hakkinda-Bilincli-Veya-Bilincsiz-Yanlis-Bilgilendirmelerin-Tehlikeleri/
Munir, M. A., Habib, M. S., Hussain, A., Shahbaz, M. A., Qamar, A., Masood, T., … Salman, C. A. (2022). Blockchain adoption for sustainable supply chain management: Economic, environmental, and social perspectives. Frontiers in Energy Research, 10, 899632.
Nalçakan, Y., Bayramoğlu, Ş. S., & Tuna, S. (2015). Sosyal Medya Verileri Üzerinde Yapay Öğrenme İle Duygu Analizi Çalışması. Technical Report.
Nihal Kocabay Şener, Gözde Öymen Engindeniz, “Fenomen Aktivizmi: Çevreci Fenomenler Üzerine Bir Araştırma,” Üsküdar Üniversitesi Sosyal Bilimler Dergisi, Sayı: 16, (Mayıs 2023): 127-152 Doı: Http://Doi.Org/10.32739/Uskudarsbd.9.16.122
Özaksoy, B. (2023). Post Truth Bağlamında Kişiselleştirme Algoritmaları Üzerine Bir Araştırma: Sosyal Medyada Etkileşim Yoluyla Keşif (Master's Thesis, Marmara Universitesi (Turkey)).
Pal, S., Dorri, A., & Jurdak, R. (2022). Blockchain for IoT access control: Recent trends and future research directions. Journal of Network and Computer Applications, 203, 103371.
Palta, G., & Alsu, E. (2024). Bitcoin Üretiminin Karbon Emisyonu Üzerindeki Etkisi: Panel Veri Analizi. Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, 11(1), 199-221.
Parmentola, A., Petrillo, A., Tutore, I., & De Felice, F. (2022). Is blockchain able to enhance environmental sustainability? A systematic review and research agenda from the perspective of Sustainable Development Goals (SDGs). Business Strategy and the Environment, 31(1), 194-217.
Parry, C., & Poland, M. (2019). 'Going on' into climate crisis. Green Letters, 23(4), 331-336. https://doi.org/10.1080/14688417.2019.1706824
Peng, J. (2022). Data humanism, social media influencers, authenticity (Order No. 29169941). Available from ProQuest One Academic. (2692219501). Retrieved from
Rejeb, A., & Rejeb, K. (2020). Blockchain and supply chain sustainability. Logforum, 16, 363–372.
Sadawi, A.A., Madani, B., Saboor, S., Ndiaye, M.M., & Abu-Lebdeh, G. (2021). A comprehensive hierarchical blockchain system for carbon emission trading utilizing blockchain of things and smart contract. Technological Forecasting and Social Change, 173, 121124.
Schinckus, C. (2020). The good, the bad and the ugly: An overview of the sustainability of blockchain technology. Energy Research & Social Science, 69, 101614.
Schulz, K., & Feist, M. (2021). Leveraging blockchain technology for innovative climate finance under the Green Climate Fund. Earth System Governance, 7, Article.100084
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Details

Primary Language	English
Subjects	Public Relations Campaigns and Applications, Innovation Management, Corporate Social Responsibility in Management
Journal Section	Research Article
Authors	Hazal Koray Alay 0000-0002-6638-3089 Şeyma Esin Erben 0000-0002-9984-1242
Early Pub Date	December 15, 2024
Publication Date
Submission Date	July 7, 2024
Acceptance Date	November 5, 2024
Published in Issue	Year 2024 Volume: 9 Issue: 2

Cite

APA	Alay, H. K., & Erben, Ş. E. (2024). How Blockchain-Based Companies Can Raise Awareness Of The Climate Crisis: The Case Of Single.Earth. JOEEP: Journal of Emerging Economies and Policy, 9(2), 276-289.

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JOEEP is published as two issues per year June and December and all publication policies and processes are conducted according to the international standards. JOEEP accepts and publishes the research articles in the fields of economics, political economy, fiscal economics, applied economics, business economics, labour economics and econometrics. JOEEP, without depending on any institution or organization, is a non-profit journal that has an International Editorial Board specialist on their fields. All “Publication Process” and “Writing Guidelines” are explained in the related title and it is expected from authors to Show a complete match to the rules. JOEEP is an open Access journal.