LACK OF DESTINATION PLANNING, ITS COSTS AND FINANCIAL EFFECTS ON BUSINESS & DESTINATIONS: A DESTINATION DOWNWARD SPIRAL OR BEAST

Year 2019, Volume: 2 Issue: 1, 47 - 53, 23.07.2019

Ali Erbaş

Abstract

Destination is a geographical location which
the tourists go to stay, that houses all the services and infrastructure for
such a purpose. Individuals carry out activities of tourism by displacement,
relocation and visits to preferred destinations. Therefore, destinations are
one of the most fundamental and key elements of the tourism system. However,
when destinations of such fundamental importance are not planned in the
necessary manner, the respective tourism sector cannot reach its intended and
deserved position and status of sustainability.

Various analyses and comments are being made
regarding destinations. Among these, the Geographer Butler’s ideas hold an
important position and relevance. Butler has spoken of a predefined and
specified lifecycle for the destination by comparing it to a product and the
evolutionary steps it encounters during its stay on the shelves. Whereas, not
every destination is like the others and some of them might have a special
status. Due to this reason, destinations are supposed to have eternal
lifecycles.   

This article aims at revealing that it is not
possible for a destination to die off as claimed by Butler but rather that
destinations might default when they are not properly planned. In this regard,
it can be stated that destinations can be sustained eternally if they are
planned in a continuous manner. 

Keywords

Destination Planning, Cost Control, Destination Beast

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