Use of Artificial Intelligence in Fashion Sales Techniques

Year 2024, , 233 - 258, 29.10.2024

Başak Boğday Sayğılı , Cansel Dilber

https://doi.org/10.53048/johass.1468717

Abstract

This article discusses the prominent elements of artificial intelligence innovation in fashion sales techniques and details artificial intelligence-supported sales strategies such as virtual reality, augmented reality, virtual try-on rooms, smart mirrors, artificial intelligence-supported style consultants, visual search technologies and chatbot. This study was written with the compilation method. The compilation method is written with the aim of collecting the literature written so far on the research subjects from a scientific perspective and making a collective contribution to the literature. While virtual reality and augmented reality offer customers interactive shopping experiences and the opportunity to try products in their own environment without going to the store, virtual trial rooms and smart mirrors; Studies have shown that it has the potential to make online and face-to-face shopping easier, faster and more interactive. It has been stated that visual search technologies enable customers to easily find the products in the style they want, and artificial intelligence-supported style consultants and chatbots play an important role in optimizing the shopping experience by making personalized suggestions to customers. New and innovative solutions can be produced by conducting studies that encourage interdisciplinary collaboration between fashion designers, software developers and academicians. In this period when we live intertwined with technology, artificial intelligence-focused modules can be added to academic curricula for students studying in the field of design, and these modules will provide benefits for students to gain knowledge and skills on how to integrate artificial intelligence technologies into fashion design. The effective use of artificial intelligence in fashion sales techniques will provide a competitive advantage against competitors in the industry.

Keywords

Fashion sales techniques, artificial intelligence, artificial intelligence and fashion, AI-driven sales strategies, AI sales strategies

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