Urban based Cultural Tourism: A Creative influence on the modern society by the rural talents of Santiniketan, West Bengal

Year 2019, Volume: 1 Issue: 1, 1 - 16, 24.12.2019

Rama Rani , Mir Abdul Sofique

Abstract

Urban based cultural
tourism, a niche tourism aspect is achieving prosperity today. The paper
explains this concept of how the local engagement of the rural actors is
creating effective integration with the urban societies.

This relationship between
cultural tourism and urban societies are fostering the art and crafts in
Santiniketan. The paper considers the influence of rural art and crafts
promoted by the local handicraftsmen in the area and explain the role of cross
cultural linkage on the modern society. 
Such niche tourism aspect has ability to bring positive influence on
rural employment and income generation in Santiniketan, hence developing a
creative tourism aspects vice-versa.

The paper is mainly based
on primary data collected from 50 respondents through online questionnaire.
Study details the influence of rural talents of Santiniketan on the other part
of the world. The methods are qualitative and quantitative. The data are
analyzed using likert scale rating from 1 to 5 which are further explained
using bar graphs. The paper investigates the specific problematic context of
rural cultural tourism of Santiniketan, identifying different stakeholders
participating in it and their initiative for development.This shift from
‘traditional’ cultural tourism towards creative tourism is a sustainable
approach.

Keywords

Urban cultural tourism; Creative tourism

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