Research Article
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Düzeltme: Hotel Managers’ Consciousness toward Competition and Its Strategies

Year 2021, Volume: 3 Issue: 2, 197 - 214, 31.12.2021
https://doi.org/10.51525/johti.1052747

Abstract

The purpose of this study is to evaluate the competition perception of hotel managers within the framework of resource-based business capabilities. A qualitative research method that allows in-depth examination of the competition understanding of hotel managers was applied between 01.10.2019 and 24.10.2019. According to the results of the content analysis of the hotel managers' opinions about competition, the themes of “competitor's business structure and facilities”, “monitoring the external environment”, “industry experience of the manager”, “using statistical data”, “price reduction” and “service quality” were obtained. When the managers' perspectives on the relationship between distinctive abilities and competition were evaluated, it was seen that themes as “information technologies capability”, “customer relationship capability”, “hotel’s employment policy” and “employee turnover” rate were formed. When the content analysis conducted according to the innovative product and service understanding of the managers was evaluated, the use of online channels and different service concept themes were obtained. The national and international market themes were obtained according to the managers' evaluations on differentiation strategies. Differentiation strategy for international markets and cost-oriented differentiation strategy weren’t evaluated by most hotel managers. The findings from the study are expected to contribute to RBV-based competition studies for the hospitality industry.


This article is a revised version of the article referenced "Dönbak, E. R. (2020). Hotel Managers' Consciousness toward Competition and Its Strategies. Journal of Hospitality and Tourism Issues, 2(2), 143-160". https://dergipark.org.tr/tr/pub/johti/issue/58847/780548

References

  • Acar, Z. (2010). The role of logistics capabilities on the strategy-performance relationship: A field research on SMEs. Atatürk University Journal of Economics and Administrative Sciences, 24, 1 – 21.
  • Akan, O., Allen, R. S., Helms, M. M., & Spralls, SA. (2006). Critical tactics for implementing Porter's generic strategies. Journal of Business Strategy, 27, 43 – 53.
  • Akyol, B., Tanrısevdi, F., Gidiş, Y., Dumlu, N. N. & Durdu, İ. (2020). Organizational culture at university: A sample of a State University, Faculty of Education Journal of Qualitative Research in Education, 8, 18-38.
  • Allen, R., Helms, M. M., Jones, H., Takeda, M. B., & White, C.S. (2007). Porter's business strategies in Japan, Business Strategy Series, 9, 37-44.
  • Allen, S. & Helms, M. M. (2006). Linking strategic practices and organizational performance to Porter's generic strategies. Business Process Management Journal, 12, 433 – 454.
  • Amit, R. & Schoemaker, P. J. (1993). Strategic assets and organisational rent. Strategic Management Journal, 14(1), 33−46.
  • Atak, M. & Atik, İ. (2007). The importance of continuing education in organizations and its effect on learning organization formation. Journal of Aeronautics and Space Technologies,3, 63-70.
  • Backman, M., Klaesson, J., & Öner, Ö. (2017). Innovation in the hospitality industry: Firm or location? Tourism Economics, 23(8), 1591-1614
  • Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Perspectives, 9, 49-61.
  • Barney, J.B. & Hesterly, W. S. (2006). Strategic management and competitive advantage, Harlow, UK: Pearson, Prentice-Hall.
  • Bielinska-Kwapısz, A. (2014). Triggers of organizational change: Duration, previous changes and environment. Journal of Change Management, 14(3), 405 – 424.
  • Božič, V., & Knežević Cvelbar, L. (2016). Resources and capabilities driving performance in the hotel industry. Tourism and Hospitality Management, 22(2), 225-246.
  • Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Los Angeles, USA: Sage.
  • Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five approaches. Los Angeles, USA: Sage
  • Dess, G.G. & Davis, P.S. (1984). Porter’s generic strategies as determinants of strategic group membership and performance, Academy of Management Journal, 26, 467 – 88.
  • Flick, U. (2013). Mapping the field. In U. Flick (Ed.), The SAGE handbook of qualitative data analysis (pp. 3-18). Los Angeles, USA: Sage.
  • González-Rodríguez, M. R., Jiménez-Caballero, J. L., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2018). Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management, 72, 21-31.
  • Göral, R. (2014). Strategic management in tourism businesses. Ankara; Detay Publishing.
  • Hinks, J. (1998). A conceptual model for the interrelationship between information technology and facilities management process capability. Facilities, 16, 233 – 245.
  • Hooley, G., Broderick, A., & Möller, K. (1998). Competitive positioning and the resource-based view of the firm. Journal of strategic marketing, 6(2), 97-116.
  • Hull, C. E., & Covin, J. G. (2010). Learning capability, technological parity, and innovation mode use. Journal of Product Innovation Management, 27(1), 97-114.
  • Ivanova, M., & Ivanov, S. (2016). Hotel chains conceptual models. In Ivanova, M., Ivanov, S., Magnini, V. (Eds.), Routledge handbook of hotel chain management (pp. 69-82), London: Routledge.
  • Jeng, J. D. & Pak, A. (2016). The variable effects of dynamic capability by firm size: The interaction of innovation and marketing capabilities in competitive industries, International Entrepreneurship and Management Journal, 12, 115 – 130.
  • Jones, R. A., Jimmieson, N. L., & Griffiths, A. (2005). The impact of organizational culture and reshaping capabilities on change implementation success: The mediating role of readiness for change. Journal of Management Studies, 42(2), 361-386.
  • Jönsson, C., & Devonish, D. (2008). Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean island of Barbados. Journal of Travel & Tourism Marketing, 25(3-4), 398-408
  • Kamasak, R., Yavuz, M., & Altuntas, G. (2016). Is the relationship between innovation performance and knowledge management contingent on environmental dynamism and learning capability? Evidence from a turbulent market, Business Research, 9, 229 – 253.
  • Kılınç, İ. & Taşgit, Y. E. (2008). Porter's generic competition strategies in hotel businesses, In Okumuş, F. & Avcı, U. (Eds), Contemporary management techniques in tourism businesses (pp. 237 – 250), Ankara, Detay Publishing,
  • Köseoglu, M. A., Chan, E. S., Okumus, F., & Altin, M. (2019). How do hotels operationalize their competitive intelligence efforts into their management processes? Proposing a holistic model. International Journal of Hospitality Management, 83, 283-292.
  • Köseoglu, M. A., Ross, G., & Okumus, F. (2016). Competitive intelligence practices in hotels. International Journal of Hospitality Management, 53, 161-172.
  • Kumar, U., Kumar, V., & Grosbois, D. (2008). Development of technological capability by Cuban hospitality organizations. International Journal of hospitality management, 27(1), 12-22.
  • Law, V., T, P., & Zhang, H. Q. (2015). An analysis of industry forces, strategic implementation, and performance: evidence from state-owned hotels in China, Journal of China Tourism Research, 11, 315–336.
  • McCool-Kennedy, J. & Sweeney, J. (2011). Reconceptualizing professional service firm innovation capability: Scale development, Industrial Marketing Management, 40, 1264-1273.
  • Meyer, C. B. & Stensaker, I. G. (2006). Developing capacity for change, Journal of Change Management, 6, 217-231.
  • Muhanna, W.A. & Stoel, M.D. (2010). How do investors value it? An empirical investigation of the value relevance of it capability and it spending across industries, Journal of Information Systems, 24, 43-66.
  • Najrani, M. (2016). The effect of change capability, learning capability and shared leadership on organizational agility, (Unpublished doctoral dissertation), Pepperdine University, Malibu.
  • Özen, Ü. & Bingöl, M. (2007). Information technologies and innovation in businesses: A research in SMSs in Erzurum, Erzincan and Bayburt, Journal of Atatürk University Institute of Social Sciences, 10, 399 – 417.
  • Patton, M. Q. (2014). Qualitative research and evaluation methods. (Çev: M. Bütün & S. B. Demir), Ankara. Pegem Academy.
  • Peng, D. X., Liu, G. J., & Heim, G. R. (2011). Impacts of information technology on mass customization capability of manufacturing plants. International Journal of Operations & Production Management. 31, 1022 – 1047.
  • Prithwiraj, N., Subramanian, N. & Ramakrishnan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view, Industrial Marketing Management, 39, 317–329.
  • Ross, D.N. (1999). Culture as a context for multinational business: a framework for assessing the strategy-culture ‘fit, Multinational Business Review, 7, 13-9.
  • Ružić, M. D. (2015). Direct and indirect contribution of HRM practice to hotel company performance. International Journal of Hospitality Management, 49, 56-65.
  • Snow, C. & Hrebiniak, L. (1980). Strategy, distinctive competence and organizational performance, Administrative Science Quarterly, 25, 317-336.
  • Soparnot, R. (2011). The concept of organizational change capacity, Journal of Organizational Change Management, 24, 640 – 661.
  • Suvacı, B. & Tonuş, Z. (2015). Logistics activities performed in chain and group hotel enterprises and determination of required logistics resources, Journal of Travel and Hospitality Management, 12, 87-101.
  • Sweeney, J., Soutar, G. & McColl‐Kennedy, J. (2011). The marketing practices‐performance relationship in professional service firms, Journal of Service Management, 22(3), 292-316.
  • Ülgen, H., Mirze, K.S. (2010). Strategic management in businesses, İstanbul. Beta Publishing.
  • Wernerfelt, B. (1984). A resource-based view of the firm, Strategic Management Journal, 5 (2), 171−180.
  • Whelan-Berry, S., & Somerwille, A. K. (2010). Linking change drivers and the organizational change process a review and synthesis. Journal of Change Management, 10, 175-193.
  • White, R.E. (1996). Generic business strategies, organizational context, and performance: An empirical investigation. Strategic Management Journal, 7, 217-231.
  • Yorulmaz, M., & Birgün, S. (2016). Literature research on logistics capabilities and determination of maritime transport logistics service capabilities. The Journal of Academic Social Science, 25, 313-333.
  • Yusr, M. M. (2016). Innovation capability and its role in enhancing the relationship between TQM practices and innovation performance, Journal of Open Innovation: Technology, Market, and Complexity, 6, 1 – 15.
  • Zhang, M. & Tansuhaj, P. S. (2007). Information technology capability, and performance: The case of born global firms. Multinational Business Review, 15, 43-78.

Düzeltme: Hotel Managers’ Consciousness toward Competition and Its Strategies

Year 2021, Volume: 3 Issue: 2, 197 - 214, 31.12.2021
https://doi.org/10.51525/johti.1052747

Abstract

The purpose of this study is to evaluate the competition perception of hotel managers within the framework of resource-based business capabilities. A qualitative research method that allows in-depth examination of the competition understanding of hotel managers was applied between 01.10.2019 and 24.10.2019. According to the results of the content analysis of the hotel managers' opinions about competition, the themes of “competitor's business structure and facilities”, “monitoring the external environment”, “industry experience of the manager”, “using statistical data”, “price reduction” and “service quality” were obtained. When the managers' perspectives on the relationship between distinctive abilities and competition were evaluated, it was seen that themes as “information technologies capability”, “customer relationship capability”, “hotel’s employment policy” and “employee turnover” rate were formed. When the content analysis conducted according to the innovative product and service understanding of the managers was evaluated, the use of online channels and different service concept themes were obtained. The national and international market themes were obtained according to the managers' evaluations on differentiation strategies. Differentiation strategy for international markets and cost-oriented differentiation strategy weren’t evaluated by most hotel managers. The findings from the study are expected to contribute to RBV-based competition studies for the hospitality industry.

This article is a revised version of the article referenced "Dönbak, E. R. (2020). Hotel Managers' Consciousness toward Competition and Its Strategies. Journal of Hospitality and Tourism Issues, 2(2), 143-160". https://dergipark.org.tr/tr/pub/johti/issue/58847/780548

References

  • Acar, Z. (2010). The role of logistics capabilities on the strategy-performance relationship: A field research on SMEs. Atatürk University Journal of Economics and Administrative Sciences, 24, 1 – 21.
  • Akan, O., Allen, R. S., Helms, M. M., & Spralls, SA. (2006). Critical tactics for implementing Porter's generic strategies. Journal of Business Strategy, 27, 43 – 53.
  • Akyol, B., Tanrısevdi, F., Gidiş, Y., Dumlu, N. N. & Durdu, İ. (2020). Organizational culture at university: A sample of a State University, Faculty of Education Journal of Qualitative Research in Education, 8, 18-38.
  • Allen, R., Helms, M. M., Jones, H., Takeda, M. B., & White, C.S. (2007). Porter's business strategies in Japan, Business Strategy Series, 9, 37-44.
  • Allen, S. & Helms, M. M. (2006). Linking strategic practices and organizational performance to Porter's generic strategies. Business Process Management Journal, 12, 433 – 454.
  • Amit, R. & Schoemaker, P. J. (1993). Strategic assets and organisational rent. Strategic Management Journal, 14(1), 33−46.
  • Atak, M. & Atik, İ. (2007). The importance of continuing education in organizations and its effect on learning organization formation. Journal of Aeronautics and Space Technologies,3, 63-70.
  • Backman, M., Klaesson, J., & Öner, Ö. (2017). Innovation in the hospitality industry: Firm or location? Tourism Economics, 23(8), 1591-1614
  • Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Perspectives, 9, 49-61.
  • Barney, J.B. & Hesterly, W. S. (2006). Strategic management and competitive advantage, Harlow, UK: Pearson, Prentice-Hall.
  • Bielinska-Kwapısz, A. (2014). Triggers of organizational change: Duration, previous changes and environment. Journal of Change Management, 14(3), 405 – 424.
  • Božič, V., & Knežević Cvelbar, L. (2016). Resources and capabilities driving performance in the hotel industry. Tourism and Hospitality Management, 22(2), 225-246.
  • Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Los Angeles, USA: Sage.
  • Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five approaches. Los Angeles, USA: Sage
  • Dess, G.G. & Davis, P.S. (1984). Porter’s generic strategies as determinants of strategic group membership and performance, Academy of Management Journal, 26, 467 – 88.
  • Flick, U. (2013). Mapping the field. In U. Flick (Ed.), The SAGE handbook of qualitative data analysis (pp. 3-18). Los Angeles, USA: Sage.
  • González-Rodríguez, M. R., Jiménez-Caballero, J. L., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2018). Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management, 72, 21-31.
  • Göral, R. (2014). Strategic management in tourism businesses. Ankara; Detay Publishing.
  • Hinks, J. (1998). A conceptual model for the interrelationship between information technology and facilities management process capability. Facilities, 16, 233 – 245.
  • Hooley, G., Broderick, A., & Möller, K. (1998). Competitive positioning and the resource-based view of the firm. Journal of strategic marketing, 6(2), 97-116.
  • Hull, C. E., & Covin, J. G. (2010). Learning capability, technological parity, and innovation mode use. Journal of Product Innovation Management, 27(1), 97-114.
  • Ivanova, M., & Ivanov, S. (2016). Hotel chains conceptual models. In Ivanova, M., Ivanov, S., Magnini, V. (Eds.), Routledge handbook of hotel chain management (pp. 69-82), London: Routledge.
  • Jeng, J. D. & Pak, A. (2016). The variable effects of dynamic capability by firm size: The interaction of innovation and marketing capabilities in competitive industries, International Entrepreneurship and Management Journal, 12, 115 – 130.
  • Jones, R. A., Jimmieson, N. L., & Griffiths, A. (2005). The impact of organizational culture and reshaping capabilities on change implementation success: The mediating role of readiness for change. Journal of Management Studies, 42(2), 361-386.
  • Jönsson, C., & Devonish, D. (2008). Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean island of Barbados. Journal of Travel & Tourism Marketing, 25(3-4), 398-408
  • Kamasak, R., Yavuz, M., & Altuntas, G. (2016). Is the relationship between innovation performance and knowledge management contingent on environmental dynamism and learning capability? Evidence from a turbulent market, Business Research, 9, 229 – 253.
  • Kılınç, İ. & Taşgit, Y. E. (2008). Porter's generic competition strategies in hotel businesses, In Okumuş, F. & Avcı, U. (Eds), Contemporary management techniques in tourism businesses (pp. 237 – 250), Ankara, Detay Publishing,
  • Köseoglu, M. A., Chan, E. S., Okumus, F., & Altin, M. (2019). How do hotels operationalize their competitive intelligence efforts into their management processes? Proposing a holistic model. International Journal of Hospitality Management, 83, 283-292.
  • Köseoglu, M. A., Ross, G., & Okumus, F. (2016). Competitive intelligence practices in hotels. International Journal of Hospitality Management, 53, 161-172.
  • Kumar, U., Kumar, V., & Grosbois, D. (2008). Development of technological capability by Cuban hospitality organizations. International Journal of hospitality management, 27(1), 12-22.
  • Law, V., T, P., & Zhang, H. Q. (2015). An analysis of industry forces, strategic implementation, and performance: evidence from state-owned hotels in China, Journal of China Tourism Research, 11, 315–336.
  • McCool-Kennedy, J. & Sweeney, J. (2011). Reconceptualizing professional service firm innovation capability: Scale development, Industrial Marketing Management, 40, 1264-1273.
  • Meyer, C. B. & Stensaker, I. G. (2006). Developing capacity for change, Journal of Change Management, 6, 217-231.
  • Muhanna, W.A. & Stoel, M.D. (2010). How do investors value it? An empirical investigation of the value relevance of it capability and it spending across industries, Journal of Information Systems, 24, 43-66.
  • Najrani, M. (2016). The effect of change capability, learning capability and shared leadership on organizational agility, (Unpublished doctoral dissertation), Pepperdine University, Malibu.
  • Özen, Ü. & Bingöl, M. (2007). Information technologies and innovation in businesses: A research in SMSs in Erzurum, Erzincan and Bayburt, Journal of Atatürk University Institute of Social Sciences, 10, 399 – 417.
  • Patton, M. Q. (2014). Qualitative research and evaluation methods. (Çev: M. Bütün & S. B. Demir), Ankara. Pegem Academy.
  • Peng, D. X., Liu, G. J., & Heim, G. R. (2011). Impacts of information technology on mass customization capability of manufacturing plants. International Journal of Operations & Production Management. 31, 1022 – 1047.
  • Prithwiraj, N., Subramanian, N. & Ramakrishnan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view, Industrial Marketing Management, 39, 317–329.
  • Ross, D.N. (1999). Culture as a context for multinational business: a framework for assessing the strategy-culture ‘fit, Multinational Business Review, 7, 13-9.
  • Ružić, M. D. (2015). Direct and indirect contribution of HRM practice to hotel company performance. International Journal of Hospitality Management, 49, 56-65.
  • Snow, C. & Hrebiniak, L. (1980). Strategy, distinctive competence and organizational performance, Administrative Science Quarterly, 25, 317-336.
  • Soparnot, R. (2011). The concept of organizational change capacity, Journal of Organizational Change Management, 24, 640 – 661.
  • Suvacı, B. & Tonuş, Z. (2015). Logistics activities performed in chain and group hotel enterprises and determination of required logistics resources, Journal of Travel and Hospitality Management, 12, 87-101.
  • Sweeney, J., Soutar, G. & McColl‐Kennedy, J. (2011). The marketing practices‐performance relationship in professional service firms, Journal of Service Management, 22(3), 292-316.
  • Ülgen, H., Mirze, K.S. (2010). Strategic management in businesses, İstanbul. Beta Publishing.
  • Wernerfelt, B. (1984). A resource-based view of the firm, Strategic Management Journal, 5 (2), 171−180.
  • Whelan-Berry, S., & Somerwille, A. K. (2010). Linking change drivers and the organizational change process a review and synthesis. Journal of Change Management, 10, 175-193.
  • White, R.E. (1996). Generic business strategies, organizational context, and performance: An empirical investigation. Strategic Management Journal, 7, 217-231.
  • Yorulmaz, M., & Birgün, S. (2016). Literature research on logistics capabilities and determination of maritime transport logistics service capabilities. The Journal of Academic Social Science, 25, 313-333.
  • Yusr, M. M. (2016). Innovation capability and its role in enhancing the relationship between TQM practices and innovation performance, Journal of Open Innovation: Technology, Market, and Complexity, 6, 1 – 15.
  • Zhang, M. & Tansuhaj, P. S. (2007). Information technology capability, and performance: The case of born global firms. Multinational Business Review, 15, 43-78.
There are 52 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Articles
Authors

Eda Rukiye Dönbak 0000-0002-1752-0390

Early Pub Date December 3, 2021
Publication Date December 31, 2021
Submission Date August 14, 2020
Acceptance Date October 10, 2020
Published in Issue Year 2021 Volume: 3 Issue: 2

Cite

APA Dönbak, E. R. (2021). Düzeltme: Hotel Managers’ Consciousness toward Competition and Its Strategies. Journal of Hospitality and Tourism Issues, 3(2), 197-214. https://doi.org/10.51525/johti.1052747