Yerel Halkın Destinasyon Bölge İmajı ve Yer Bağlılığı Algısının Turizm Gelişimine Yönelik Tutumları Üzerindeki Etkisi

Year 2025, Volume: 7 Issue: 1

Burcu Karasakaloğlu

https://doi.org/10.51525/johti.1598198

Abstract

Yerel halkın desteği başarılı bir turistik destinasyon haline gelmede önemli bir etkiye sahiptir. Bu nedenle yerel halkın turizme olan desteğinin anlaşılması, bu desteğin sağlanmasında anahtar rol oynamaktadır. Bir destinasyon ile ilgili fikir, düşünce ve inanışları ifade eden destinasyon imajının yerel halkın turizmi desteklemesi üzerinde etkili olması beklenmektedir. Benzer şekilde, bir yere ait hissetme hâli de o yere olan bağlılığı etkilemektedir. Dolayısıyla, yerel halkın söz konusu destinasyona olan imajı ve bağlılığı turizme bakış açılarını belirleyebilmektedir. Bu doğrultuda bu çalışma, Antalya Alanya’da yaşayan yerel halkın destinasyon imajı ve yer bağlılığı algısının turizmin gelişimine yönelik tutumları üzerindeki etkisini ortaya koymaktadır. Bu amaçla anket yöntemi ile 365 veri Kasım 2024 tarihinde toplanarak ampirik bir çalışma yürütülmüş yapısal eşitlik modellemesi ile analizler gerçekleştirilmiştir. Yapısal eşitlik modellemesi için varyans temelli (PLS-SEM) algoritma kullanılmıştır. Ayrıca, destinasyon imajı ve yer bağlılığın turizmin gelişimine yönelik tutum üzerindeki etkisi incelenmiş ve destinasyon imajı ve yer bağlılığın turizm gelişimine yönelik tutumları üzerinde etkili olduğu ve yer bağlılığın ise aracı role sahip olduğu sonucuna varılmıştır.

Keywords

Yerel Halk, Turizm, Yer Bağlılığı, Destinasyon İmajı

The Impact of Local Residents' Perceptions of Destination Image and Place Attachment on Their Attitudes Towards Tourism Development

Abstract

The support of local residents plays a significant role in becoming a successful tourist destination. Therefore, understanding local residents' support for tourism is crucial for fostering this support. Destination image, which reflects the perceptions, thoughts, and beliefs about a destination, is expected to influence local residents' support for tourism. Similarly, the sense of belonging to a place impacts their attachment to that location. Therefore, local residents' perceptions of the destination's image and their attachment to it can determine their perspectives on tourism. In this context, this study investigates the impact of local residents' perceptions of destination image and place attachment on their attitudes toward tourism development in Alanya, Antalya. For this purpose, data were collected through a survey method, and an empirical study was conducted, with analyses performed using structural equation modeling. A variance-based (PLS-SEM) algorithm was used for structural equation modeling. Furthermore, the impact of destination image and place attachment on attitudes toward tourism development was examined. It was concluded that destination image and place attachment significantly influence support for tourism development, and place attachment plays a mediating role.

Keywords

Local People, Tourism, Place Attachment, Destination İmage

Ethical Statement

Veri toplama aracı Alanya Alaaddin Keykubat Üniversitesi Rektörlüğü Sosyal ve Beşeri Bilimler Alanı Bilimsel Araştırma Etiği Kurulu tarafından 06.11.2024 tarihi 09/34 sayılı kararla etik açıdan uygun görülmüştür.

Supporting Institution

Yok

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