Dil İşleme Botlarının E-Ticaret Sektöründe Rekabet Üzerindeki Etkileri: Bir İnceleme

Year 2024, Volume: 5 Issue: 2, 105 - 116, 26.12.2024

Enver İbrahimoğlu , Nada Mohamed Ali

https://doi.org/10.58767/joinbat.1515098

Abstract

Bu çalışma, dil işleme (Dİ) botlarının e-ticaret sektöründeki rekabet üzerindeki etkilerini incelemektedir. Dİ teknolojisi, e-ticaret platformlarında müşteri hizmetleri, ürün önerileri, pazarlama ve satış süreçlerinde önemli bir rol oynamaktadır. Çalışmada, Dİ botlarının e-ticaret işletmelere verimlilik ve rekabet açısından nasıl avantaj veya dezavantaj sağladığını araştırılmıştır. Bu amaçla Dİ'nin e-ticaretteki kullanım alanları, yararları belirlenmiş ve “Amazon.com” örneği üzerinde e-ticaret şirketleri üzerinden satış verilerine, rekabet koşullarına nasıl katkı sağladığı ifade edilmiştir. Müşteri hizmetleri botları, kullanıcıların sorularını hızlı ve etkili bir şekilde yanıtlayarak müşteri memnuniyetini artırabilirken, ürün öneri botları ise müşterilere kişiselleştirilmiş alışveriş deneyimleri sunarak satışları artırabilir. Buna ek olarak, pazarlama ve satış botları da müşteriye özel kampanyalar ve indirimler sunarak rekabet açısından avantaj sağlayabilir. Ayrıca Dİ’ler, e-ticaret işletmelerinin iş süreçlerini otomatikleştirerek verimliliği artırabilir ve operasyonel maliyetleri düşürebilirken, müşteri geri bildirimlerini analiz ederek ürün geliştirme süreçlerine değerli bilgiler sağlamakta ve yeni pazar fırsatları belirleyebilmektedirler. İyi tasarlanmış Dİ botları da, şirketlere rakiplerinden önce pazara yeni ürün ve hizmetler sunma avantajı sağlayabilir ve pazar payını genişleterek rekabet açısından şirketleri öne geçirebilir. Bu bakımdan çalışma, Dİ botlarının e-ticaretteki rekabet üzerindeki etkilerini anlamak için önemli bir bilgi kaynağı sağlamaktadır.

Keywords

Rekabet, E-ticaret, Dil İşleme Botları, Satış Verileri.

The effects of language processing bots on competition in the e-commerce industry: an investigation

Abstract

This study examines the impact of language processing (LP) bots on competition in the e-commerce sector. LP technology plays a significant role in customer service, product recommendations, marketing, and sales processes on e-commerce platforms. The study investigates how LP bots provide advantages or disadvantages to e-commerce businesses in terms of efficiency and competitiveness. For this purpose, the usage areas and benefits of LP in e-commerce are identified, and it is stated how they contribute to sales data and competitive conditions through example e-commerce companies such as Amazon.com. Customer service bots can increase customer satisfaction by quickly and effectively responding to user inquiries, while product recommendation bots can increase sales by providing personalized shopping experiences to customers. Additionally, marketing and sales bots can provide competitive advantages by offering personalized campaigns and discounts to customers. Furthermore, LP bots can increase efficiency and reduce operational costs for e-commerce businesses by automating business processes, analyzing customer feedback to provide valuable insights into product development processes, and identifying new market opportunities. Well-designed LP bots can also provide companies with an advantage in introducing new products and services to the market ahead of their competitors, thereby expanding market share and positioning companies ahead in terms of competition. In this regard, the study provides an important source of information for understanding the impact of LP bots on competition in e-commerce.

Keywords

Competition, E-commerce, Language Processing Bots, Sales Data.

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