Uluslararası İlişkilerde Turizmin “Yumuşak Güç” Olarak Rolü: Türkiye Örneği

Year 2025, Volume: 6 Issue: 2, 302 - 313, 28.12.2025

Üstün Yüksel

https://doi.org/10.58768/joinntt.1827122

Abstract

Bu makale, ülkelerin turizmi uluslararası ilişkilerde politik bir araç olarak nasıl kullandıklarını inceleyecektir. Küreselleşen dünyada, yumuşak güç uluslararası ilişkilerin temel taşlarından biri haline gelmiştir. Joseph Nye tarafından ortaya atılan yumuşak güç terimi, "bir ulusun baskı veya zorlama yerine çekicilik ve cazibe yoluyla başkalarının tercihlerini ve davranışlarını şekillendirme yeteneği" anlamına gelir. Turizm genellikle bir boş zaman aktivitesi olarak tanımlanır. Ancak, giderek daha fazla birbirine bağlanan bir dünyada, perde arkasında hükümetler çok çeşitli diplomatik ve ekonomik hedeflere ulaşmak için turizmi güçlü bir politik araç olarak kullanmaktadır. Bu nedenle turizm, hükümetler için uluslararası ilişkilerde benzersiz kültürel miraslarını, tarihi değerlerini ve diğer birçok değerini tanıtmanın bir yolu olarak önemli bir rol oynamaktadır. Bu şekilde turizm, diğer ülkelerin bir ulusu nasıl algıladığını şekillendirir ve hükümetler bu algıyı dış ilişkilerini yürütürken bir yumuşak güç politikası olarak kullanır. Bu bağlamda, Türkiye, Türkiye'nin yumuşak gücüne katkıda bulunan uluslararası turizmi teşvik eden bir örnek olarak verilmektedir. Bu nedenle, özellikle "sıcak hava balonu" ve "Karadeniz Sahili" turizm kavramları, Türkiye'nin yumuşak güç politikasının bir aracı olarak hizmet ettikleri için vurgulanacaktır. Turizm, Türkiye'nin uluslararası ilişkilerdeki etkisini ve olumlu imajını önemli ölçüde artırmaktadır. Genel olarak, küresel jeopolitik gelişmeye devam ettikçe, turizmin hükümetler için siyasi bir araç olarak rolü büyük olasılıkla daha da önemli bir politika haline gelecektir. Küresel turizmin yükselişi, uluslararası diplomasi üzerindeki etkisini kaçınılmaz kılmaktadır. Bunu göz ardı etmeden, hükümetler ulusal çıkarlarını ilerletmek için turizmi çok yönlü şekillerde kullanmaya devam edeceklerdir.

Keywords

Uluslararası İlişkiler , Yumuşak Güç , Turizm , Türkiye , Ekonomik Kalkınma

Tourism as a “Soft Power” in International Relations: The Case of Türkiye

Abstract

This article will examine how countries use tourism as a political tool in international relations. In the globalized world, soft power has become a cornerstone of international relations. The term soft power, coined by Joseph Nye, refers to “a nation’s ability to shape the preferences and behaviors of others through appeal and attraction rather than coercion or force.” Tourism is generally described as a leisure activity. However, behind the scenes, in an increasingly interconnected world, governments use tourism as a powerful political instrument to achieve a wide range of diplomatic and economic goals. For this reason, tourism plays a significant role for governments as a way to promote their unique cultural heritage, historical, and many other values in international relations. This way, tourism shapes how other countries perceive a nation and governments use this perception as a soft power policy in conducting their foreign affairs. In this context, Türkiye is given as an example which promotes tourism internationally that contributes to Türkiye’s soft power. Therefore, especially “hot air balloon” and the “Black Sea Coast” tourism concepts are going to be highlighted for serving as an instrument of Türkiye’s soft power policy. Tourism significantly enhances Türkiye's influence and positive image in international relations. Overall, the role of tourism as a political tool for governments will highly likely become more significant policy as global geopolitics continue to evolve. The rise of global tourism makes its influence on international diplomacy is inevitable. Without ignoring this, governments will continue to seek to use tourism, in multifaceted ways, to advance their national interests.

Keywords

International Relations , Soft Power , Tourism , Türkiye , Economic Development

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