A novel CINFUS-SWARA-TOPSIS methodology for evaluating horizontal Alliances between hotels and airlines

Umut Aydın

doi:10.31822/jomat.2025-10-2-133

EN TR

A novel CINFUS-SWARA-TOPSIS methodology for evaluating horizontal Alliances between hotels and airlines

Abstract

This study introduces an innovative approach to strategic decision-making in the hospitality business, with a focus on selecting the best hotel option for the Hotel Airlines Alliance in Türkiye. The incorporation of SWARA (Step-Wise Weight Assessment Ratio Analysis) and TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) approaches within the Continuous Intuitionistic Fuzzy Sets (CINFUSs) environment is an original effort in decision-making procedures. The evaluation process involved ten hotel alternatives and considered five criteria: Scale and scope possibility, Brand value, Tourism attraction, Operating cost, and Industrial conditions. In the second stage, the subjective criterion weights obtained in the first stage were utilized to rank the 10 hotel alternatives using the CINFUS-TOPSIS approach, with the highest preference potential being prioritized in the first position. The integration of SWARA and TOPSIS facilitated a comprehensive assessment that combined expert opinions (SWARA) for determining criteria weights and mathematical modeling (TOPSIS) for ranking alternatives.

Keywords

Fuzzy Multiple Criteria Decision Making , Hotel Airlines Alliance , SWARA , TOPSIS

Oteller ve havayolları arasındaki yatay ittifakları değerlendirmek için yeni bir CINFUS-SWARA-TOPSIS metodolojisi

Öz

Bu çalışma, Türkiye'deki Hotel Airlines Alliance için en iyi otel seçeneğinin seçilmesine odaklanarak, konaklama sektöründe stratejik karar verme sürecine yenilikçi bir yaklaşım getirmektedir. SWARA (Adım Adım Ağırlık Değerlendirme Oran Analizi) ve TOPSIS (İdeal Çözüme Benzerliğe Göre Tercih Sıralaması Tekniği) yaklaşımlarının Sürekli Sezgisel Bulanık Kümeler (CINFUSs) ortamına dahil edilmesi, karar verme prosedürlerinde özgün bir çabadır. Değerlendirme süreci on otel alternatifini içermekte ve beş kriteri dikkate almaktadır: Ölçek ve kapsam olasılığı, Marka değeri, Turizm çekiciliği, İşletme maliyeti ve Endüstriyel koşullar. İkinci aşamada, ilk aşamada elde edilen sübjektif kriter ağırlıkları, CINFUS-TOPSIS yaklaşımı kullanılarak 10 otel alternatifini sıralamak için kullanılmış ve en yüksek tercih potansiyeline ilk sırada öncelik verilmiştir. SWARA ve TOPSIS entegrasyonu, kriter ağırlıklarının belirlenmesi için uzman görüşlerini (SWARA) ve alternatiflerin sıralanması için matematiksel modellemeyi (TOPSIS) birleştiren kapsamlı bir değerlendirmeyi kolaylaştırmıştır.

Anahtar Kelimeler

Bulanık Çok Kriterli Karar Verme , Otel Havayolları İttifakı , SWARA , TOPSIS

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Umut Aydın ^*
0000-0003-4802-8793
Türkiye

Early Pub Date

March 6, 2025

Publication Date

July 31, 2025

Submission Date

March 19, 2024

Acceptance Date

February 6, 2025

Published in Issue

Year 2025 Volume: 10 Number: 2

DOI

https://doi.org/10.31822/jomat.2025-10-2-133

IZ

https://izlik.org/JA87DD49JC

APA

Aydın, U. (2025). A novel CINFUS-SWARA-TOPSIS methodology for evaluating horizontal Alliances between hotels and airlines. Journal of Multidisciplinary Academic Tourism, 10(2), 133-148. https://doi.org/10.31822/jomat.2025-10-2-133

All the contents of this journal are licensed under a Creative Commons Attribution (CC-BY) 4.0 License (From September 2022) and available as full open access.

A novel CINFUS-SWARA-TOPSIS methodology for evaluating horizontal Alliances between hotels and airlines

Abstract

Keywords

Oteller ve havayolları arasındaki yatay ittifakları değerlendirmek için yeni bir CINFUS-SWARA-TOPSIS metodolojisi

Öz

Anahtar Kelimeler

References

Details

Primary Language

Subjects

Journal Section

Authors

Early Pub Date

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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