Year 2019, Volume 4 , Issue 1, Pages 49 - 62 2019-07-31

Potential and Forms of Sustainable Village Tourism in Mizoram, Northeast India

Vishwambhar Prasad SATİ [1]

This paper examines the potential and forms of sustainable village tourism in Mizoram, Northeast India. This study was conducted using both qualitative and quantitative approaches. Data was gathered from the primary and secondary sources. Tourism survey report of India 2018 for Mizoram was used to collect data on tourists’ inflow, purpose and duration of stay and level of accommodation from 2016 to 2018. A case study of village Sialsuk was conducted through household level survey using purposive random sampling method. The author surveyed 240 households (48%) of the village. The major questions were asked of on the main options of livelihoods and carrying capacity of village tourism. The result shows that Mizoram has the tremendous potential, as it has the number of villages, which has feasible climate, spectacular landscape, wilderness and abundance local food products and beverages. These abundance bases support for the sustainable village tourism. Meanwhile, tourists’ inflow is less in Mizoram. Further, accommodation, transportation and institutional facilities are insufficient. There are number of drivers, affecting development of village tourism in Mizoram and among them, the inner line permit and remoteness/inaccessibility of the villages are the main drivers. It is suggested that the inner line permit system should be abolished. Roads should be constructed, publicity of the tourists’ destination should be ensured and the tourism department should be strengthened so that the village tourism in Mizoram can be developed
Village tourism, tourists’ inflow, carrying capacity, farm tourism, health tourism
  • AcAreavey, R.; McDonagh, K. (2010). Sustainable Rural Tourism: Lessons for Rural Development, Sociologia Ruralis 51 (2), 175-194.
  • Briedenhann J.; Wickens E. (2004). Tourism routes as a tool for the economic development of rural areas-vibrant hope or impossible dreams? Tourism Management Vol. 25, pp. 71-79.
  • Brown, L. (1997). Probleme Globale ale Omenirii, Statele Lumii; Editura Tehnica: Bucuresti Romania.
  • Cavaco C. (1995). Rural Tourism: The Creation of New Tourism Space. Chichester: John Wiley and Sons
  • Cawley M. & Gillmore DA (2007). Integrated Rural Rourism: Concepts and Practice. Annals of Tourism Research, Vol. 35 (2) pp. 316-337
  • Ciolac, R.; Csosz, I.; Martin, S.; Marin, D.; Dincu, A.M.; Ilie, A.; Bogdan, N. (2012). Development areas of rural tourism in Romania. Sci. Pap. Anim. Sci. Biotechnol. 45, 435–439.
  • Ciolac, R. (2016). Trends regarding tourism in rural area at European level. Romanian rural areas possible to be capitalized through tourism. Agric. Manag. Lucrari Stiintifice Ser. I Manag. Agricol. 3, 99–106.
  • Dong E, Wang Y, Morais D and Brooks D. (2013). Segmenting the rural tourism market. The case of Potter County, Pennsylvania, USA. Journal of Vacating Marketing 19(2), 181-193.
  • Fleischer A. & Felsenstein D (2000). Support for Rural Rourism – Does it Make a Difference. Annals of Tourism Research, Vol. 27 (4), pp. 1007-1024
  • Fleischer A & Tchetchik A (2005). Does Rural Tourism Benefit from Agriculture? Tourism Management 26: 493-501
  • Frochot I (2005). A Benefit of Segmentation of Tourism in Rural Areas: A Scottish Perspective. Tourism Management 26: 335-346. GOI (1994). A Report on Rural Tourism in India, Department of Tourism, Government of India. Hoggart K, Butler H & Black R (1995). Rural Europe: Identity and Change. London: Arnold.
  • Holland J, Burian M & Dixey L. (2003). Tourism in Poor Rural Areas: Diversifying the Product and Expanding the Benefits in Rural Uganda and the Czech Republic. Paper presented at the Pro-Poor Tourism Working
  • Kulcsar N. (2009). Rural tourism in Hungary: the key of competitiveness, Proceedings o FIKUSZ 09 Symposium for Young Researchers, Faculty of Economics, Budapest, Hungary, pp. 121-127.
  • Lane B. (2009). Rural Tourism: An Overview, in the SAGE Handbook of Tourism Studies, (Ed. Tazim Jamal and Mike Robinson), SAGE Publications, pp. 354-370.
  • Lane B (1994). What is Rural Tourism? Journal of Sustainable Tourism, 2:7:21
  • Matarrita-Casante D. (2010). Beyond Growth. Reaching Tourism-Led Development. Annals of Tourism Research 37 (4), 1141-1163.
  • Mili N (2012). Rural tourism Development: An overview of Tourism in the Tipam Phakey Village of Naharkatia in Dibrugarh District, Assam, India. International Journal of Scientific and Research Publications, Vol. 2 (12)
  • Nepal, S.K. (.2007). Indigenous Perspectives on Ecotourism in Nepal: The Ghale Kharka-Sikles and Sirubari Experience. In: Higham, J. (Ed): Critical Issues in Ecotourism: Understanding a Complex Tourism Phenomenon. Elsevier Ltd.
  • Nulty, P.M. (2004). Keynote presentation: Establishing the principals for sustainable rural tourism, rural tourism in Europe: Experiences, Development and Perspectives, WTO, pp. 13-18.
  • Oppermann, M. (1996). Rural tourism in southern Germany. Annals of Tourism Research, 3(1), 86-102. Panyik, E.; Costa, C.; Rátz, T. (2011). Implementing integrated rural tourism: An event-based approach. Tour. Manag. 32, 1352–1363.
  • Pham Hau and Vu Anh Tuan (2017). The development of rural tourism in Vietnam: objectives, practical experiences and challenges. Van Hien University Journal of Science. Vol. 5:2
  • Sharpley R. (2000). Tourism and Sustainable Development: Exploring the Theoretical Divide. Journal of Sustainable Tourism, 8 (1): 1-19
  • Sharpley R. (2001). Sustainable Rural Development: Idea or Idyll? Wallingford: CABI Sharpley R. (2002). Rural Toursim and the Challenge of Tourism Diversification: The Case of Cyprus. Tourism Management 23: 233-244
  • Sati, V. P. (2015). Changes in Farming Systems and Livelihood Patterns in Mountainous Region of Mizoram, Eastern Extension of the Himalaya. Indian Journal of Hill Farming, vol. 28 (2), 2015: 111-120
  • Sati, V.P., Lalrinpuia V. (2017 a & b). A Sustainable Livelihood Approach to Poverty Reduction: An Empirical Analysis of Mizoram, the Eastern Extension of the Himalaya, Springer Publications, Cham, Switzerland Saxena G. Clark G. Oliver T. & Ilberry B (2007). Conceptualizing Integrated Rural Tourism, Tourism Geograhies. Vol 9 (4), pp. 347-370.
  • Saxena A and Ilbery B. (2008). Developing integrated rural tourism: Actor practices in the English/Welsh border. Journal of Rural Studies 26(3), 260-271.
  • Su B. (2011). Rural tourism in China, Tourism Management, Vol. 32, pp. 1438-1441.
  • Terluin I. (2003). Differences in econommic development in rural regions of advanced countries: an overview and critical analysis of theories. Journal of Rural Studies, 19(3), 327-344.
  • Van der Ploeg JD, Renting H, Brunori G, Knickel K, Mannion J, Marsden T, de Roest K, Sevilla-Guzman E & Ventura F (2000). Rural Development: From Practice and Policies towards Theory. Sociological Rurals Vol. 40 (4) pp. 391-408.
  • Wang Ling-en, Cheng Sheng-kuil, Zhong Lin-sheng, Mu Song-lin, Dhruba Bijaya GC and Ren Guo-zhu. (2013). Journal of Mountain Science 10: 116-129.
  • Zhou J. (2009). Analysis of the government-led dynamic mechanism for rural tourism development in the new era. Special zone Economy 1: 173-175 (In Chinese).
Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Articles

Orcid: 0000-0001-6423-3119
Author: Vishwambhar Prasad SATİ (Primary Author)
Institution: Mizoram University
Country: India


Publication Date : July 31, 2019

APA Sati̇, V . (2019). Potential and Forms of Sustainable Village Tourism in Mizoram, Northeast India . Journal of Multidisciplinary Academic Tourism , 4 (1) , 49-62 . DOI: 10.31822/jomat.527278