Research Article
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Year 2019, Volume: 4 Issue: 2, 77 - 86, 15.12.2019
https://doi.org/10.31822/jomat.621874

Abstract

References

  • Ackerman, S. L. (2010). Plastic Paradise: Transforming Bodies and Selves in Costa Rica's Cosmetic Surgery Tourism Industry. Medical Anthropology: Cross-Cultural Studies in Health and Illness, 29, 403 – 423.
  • Altin, M., Singal, M. and Kara, D. (2011). Consumer decision components for medical tourism: a stakeholder approach. University of Massachusetts, 16th Graduate Students Research Conference in Hospitality and Tourism, 1-11.
  • Begde, P. (2008). Opportunities and Challenges for Medical Tourism in India. Conference on Tourism in India-Challenges ahead, 15-17, May 2008, IIMK, pp. 336-356.
  • Behrman, S. (2010). Issues in Medical tourism: Challenges, knowledge gaps, and future directions for research and policy development. Global Journal of Health Science, 2 (2), 80-90.
  • Bennet, M., King, B., & Milner, L. (2004). The health resort sector in Australia: A positioning study. Journal of Vacation Marketing, 10(2), 122-137.
  • Bochaton, A. and Letebure, B. (2009). The Rebirth of the Hospital – Heterotropia and Medical Tourism in Asia’, Ed. Asia On Tour – Exploring the Rise of Asian Tourism, Edited by Winter, T., Teo, P. and Chang, T.C., Routledge Publishing Oxon, 97-108.
  • Bookman, M. Z. and Bookman, K.R. (2007). Medical Tourism in Developing Countries, Palgrave Macmillan, New York.
  • Carrera, P. M., & Bridges, J. F. (2006). Globalization and healthcare: understanding health and medical tourism. Expert Review of Pharmacoeconomics and Outcomes Research Future Drugs, 7(1), 447-454.
  • Chordas, L. (2009). Heading for Home. Best's Review, 110(5), 40-44.
  • Christina, K. (2011). A survey of medical tourism service providers. Journal of Marketing development and competitiveness, 5(3), 117-126.
  • Cohen, E. (2008). Medical tourism in Thailand. AU-GSB e-journal, 1(1), 24-37.
  • Connell, J. (2006). Medical tourism: Sea, sun, sand and surgery. Tourism Management, 27(6), 1093-1100.
  • Connell, J. (2013) Contemporary medical tourism: Conceptualization, culture and commoditization, Tourism Management, 34(1), 1−13.
  • Connell. J. (2011). A new inequality/Privatization, urban bias and medical tourism. AsiaPacific Viewpoint, 52(3), 11-22.
  • Deloitte. (2008). Medical Tourism—Consumers in Search of Value. Deloitte Center for Health Solutions, Washington, D.C.
  • DeNavas, C., Proctor, B., and Smith, J. (2011). Income, Poverty, and Health Insurance Coverage in the United States: 2010, Current Population Reports, US Census Bureau.
  • Ferrer, M. and Medhekar, A. (2012). Key operational drivers in the medical tourism industry. International Journal of Accounting Information Science & Leadership, 5(2), 62-76.
  • George, B.P. and Nadelea, (2009). Medical Tourism : An Analysis with Special Reference to its Current Practice in India, International Journal of Leisure and Tourism Marketing, 1(2), 27-35.
  • Gill, H. and Singh, N. (2011). Exploring the factors that affect the choice of destination for medical tourism Journal of Service Science and Management, 04 (03), 315-324.
  • Goodrich, J. N., and Goodrich, G. E. (1987). Health-care tourism—an exploratory study, Tourism Management, 8(3), 217-222.
  • Hansen, F. (2008). A revolution in healthcare, Institute of Public Affairs Review, 59(4), 42-45.
  • Helble, M. (2011). The movement of patients across borders: challenges and opportunities for public health. Bulletin of the World Health Organization, 89(1), 68-72.
  • Henderson, J.C. (2004). Health Care Tourism in South East Asia, Tourism Review International, 7(3-4), 111-121.
  • Horowitz M., and Rosensweig, J. (2008). Medical tourism vs. traditional international medical travel: a tale of two models. International Medical Travel Journal, 3, 30-33.
  • Horowitz, M., and Rosenweig, J. (2007). Medical Tourism - Health Care in the Global Economy. Physician Executive, 33(6), 24-30.
  • Hurley, T. (2004). Managing Customer Retention in the Health and Fitness Industry : A Case of Neglect, Irish Marketing Review, 17(1), 23-28.
  • Jotikasthira, N., and Cox, C. (2010). Understanding the motivations, information search needs and destination choice criteria of the medical tourist. In: 8th APacCHRIE conference: Integrating hospitality and tourism in Asia and Pacific, Phuket, Thailand.
  • Lajevardi,M.(2016). A Comprehensive Perspective on Medical Tourism Context and Create a Conceptual Framework, Journal of Tourism, Hospitality and Sports-An International Peer-reviewed Journal, 20(1), 7-18.
  • Lertwannawit, A. and Gulid, N. (2011). International tourists’ service quality perception and behavioral loyalty toward medical tourism in Bangkok metropolitan area, Journal of Applied Business Research, 27(6), 1-12.
  • Lunt, N., Horsfall, D. and Hanefeld,J.(2016). Medical tourism: A snapshot of evidence on treatment abroad. Maturitas, 88(1), 37−44.
  • Moghimehfar, F. and Nasr-Esfahani, M. H. (2011). Decisive factors in medical tourism destination choice: A case study of Isfahan, Iran and fertility treatments, Tourism Management, 32(6), 1431-1434.
  • Mohamed GA.(2008). Egypt's image as a tourist destination - a perspective of foreign tourists. Tourism, 3(1), 36-65.
  • Mueller, H. and Kaufmann, E.L. (2001). Wellness Tourism : Market Analysis of a Special Health Tourism Segment and Implications for the Hotel Industry, Journal of Vacation marketing, 7(1), 5-17
  • Musa, G. Thirumoorthi, T. and Doshi, D. (2012). Travel behavior among inbound medical tourists in Kuala Lumpur. Current Issues in Tourism, 15(6), 525-543.
  • Pollock, A. and Williams, P. (2000). Health Tourism Trends : Classify the Gap Between Health Care and Tourism (165-173), In W.C. Gartner and K.W. Lime (eds.). Trends in Outdoor Recreation, Leisure and Tourism, Wallingford CABI Publishing.
  • Pradip K. D.(2011). Marketing of Health Tourism in India. ANVESHA: A Journal of IES Management College and Research Centre, 4(1), 0974-5467.
  • Prayag, G., and Ryan, C. (2011). The relationship between the 'push' and 'pull' factors of a tourist destination: the role of nationality - an analytical qualitative research approach. Current Issues In Tourism, 14(2), 121-143.
  • Saiprasert, W. (2011). An examination of the medical tourists motivational behavior and perception: A structural model (Doctoral dissertation, Oklahoma State University).
  • Saiprasert, W. (2011). An examination of the medical tourists motivational behavior and perception: A structural model , (Doctoral dissertation, Oklahoma State University).
  • Singh, N. (2013). Exploring the factors influencing the travel motivations of US medical tourists, Current Issues in Tourism, 16(5), 436-454
  • Tontus, H . (2018). Promotion of Health Tourism and Evaluation of the Principles of Marketing of Health Services. Journal of Multidisciplinary Academic Tourism, 3 (1) , 67-88 . DOI: 10.31822/jomat.412322
  • Tseng. H. (2013). Medical health care tourism: Why patients go overseas and what nurse practitioners need to know?.International Journal of Healthcare Management 6(2), 39-55.
  • Turner, L. (2007). First world health care at third world prices’: globalization, bioethics and medical tourism. Bio Societies, 2(3), 303-325.
  • Veerasoontorn, R. and Rian, B.Z. (2010). International hospital out shopping: A staged model of push and pull factors, International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 247-264.
  • Williams. G. (2013). Medical tourism: Becoming a standard operating procedure? Finweek, 18-19.
  • Ye, B., Qiu, H. and Yuen, P. (2011). Motivations and experiences of Mainland Chinese medical tourists in Hong Kong, Tourism Management, 32(5), 1125-1127.
  • Yeoman, I. (2008). Tomorrow’s Tourist: Scenarios and Trends. Netherlands: Elsevier.
  • York, D. (2008). Medical tourism: The trend toward outsourcing medical procedures to foreign countries, Journal of Continuing Education in the Health Professions, 28(2), 99–102.
  • Yu, J.Y. and Ko, T.G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea, Tourism Management, 33(1), 80−88.
  • Zahra, K. (2007). Study of Effective Factors for Attracting Medical Tourism in Iran. Master Thesis Submitted to University of Isfahan.

Medical Tourism Motivations: The Driving Force

Year 2019, Volume: 4 Issue: 2, 77 - 86, 15.12.2019
https://doi.org/10.31822/jomat.621874

Abstract

Medical
tourism industry has witnessed a tremendous growth in last few years especially
in developing countries such as India, Malaysia, Singapore and Thailand.
Although, there has been an increase in medical tourism traffic, there is a continuous
need to evaluate travel motivations among medical tourists. This study highlights
the driving force in the field of medical tourism which motivates medical
tourists to travel overseas for treatment and wellbeing. The study adopts
pull-push framework and discovers that among major pull motivations are low
cost, less waiting time, extensive treatment range & quality care,
favorable socio-cultural factors, tourists’ attractions, technology and
personalized services. Major push forces noticed as affordability, adjournment,
unavailability of specific treatment, inferior health services, lack of
insurance coverage, privacy concerns and legal liability associated with
medical tourism. From the case study of National Capital Region (NCR) in India.
The main travel motivations among tourists to this region are quality &
range of services, zero waiting time, eye catching treatment cost, technical
advancement, large pool of health professionals, facilitation, tourist
attraction and language proficiency. The study recommended to develop products
and services and adopt appropriate marketing communications tools for the
growth of medical tourism.

References

  • Ackerman, S. L. (2010). Plastic Paradise: Transforming Bodies and Selves in Costa Rica's Cosmetic Surgery Tourism Industry. Medical Anthropology: Cross-Cultural Studies in Health and Illness, 29, 403 – 423.
  • Altin, M., Singal, M. and Kara, D. (2011). Consumer decision components for medical tourism: a stakeholder approach. University of Massachusetts, 16th Graduate Students Research Conference in Hospitality and Tourism, 1-11.
  • Begde, P. (2008). Opportunities and Challenges for Medical Tourism in India. Conference on Tourism in India-Challenges ahead, 15-17, May 2008, IIMK, pp. 336-356.
  • Behrman, S. (2010). Issues in Medical tourism: Challenges, knowledge gaps, and future directions for research and policy development. Global Journal of Health Science, 2 (2), 80-90.
  • Bennet, M., King, B., & Milner, L. (2004). The health resort sector in Australia: A positioning study. Journal of Vacation Marketing, 10(2), 122-137.
  • Bochaton, A. and Letebure, B. (2009). The Rebirth of the Hospital – Heterotropia and Medical Tourism in Asia’, Ed. Asia On Tour – Exploring the Rise of Asian Tourism, Edited by Winter, T., Teo, P. and Chang, T.C., Routledge Publishing Oxon, 97-108.
  • Bookman, M. Z. and Bookman, K.R. (2007). Medical Tourism in Developing Countries, Palgrave Macmillan, New York.
  • Carrera, P. M., & Bridges, J. F. (2006). Globalization and healthcare: understanding health and medical tourism. Expert Review of Pharmacoeconomics and Outcomes Research Future Drugs, 7(1), 447-454.
  • Chordas, L. (2009). Heading for Home. Best's Review, 110(5), 40-44.
  • Christina, K. (2011). A survey of medical tourism service providers. Journal of Marketing development and competitiveness, 5(3), 117-126.
  • Cohen, E. (2008). Medical tourism in Thailand. AU-GSB e-journal, 1(1), 24-37.
  • Connell, J. (2006). Medical tourism: Sea, sun, sand and surgery. Tourism Management, 27(6), 1093-1100.
  • Connell, J. (2013) Contemporary medical tourism: Conceptualization, culture and commoditization, Tourism Management, 34(1), 1−13.
  • Connell. J. (2011). A new inequality/Privatization, urban bias and medical tourism. AsiaPacific Viewpoint, 52(3), 11-22.
  • Deloitte. (2008). Medical Tourism—Consumers in Search of Value. Deloitte Center for Health Solutions, Washington, D.C.
  • DeNavas, C., Proctor, B., and Smith, J. (2011). Income, Poverty, and Health Insurance Coverage in the United States: 2010, Current Population Reports, US Census Bureau.
  • Ferrer, M. and Medhekar, A. (2012). Key operational drivers in the medical tourism industry. International Journal of Accounting Information Science & Leadership, 5(2), 62-76.
  • George, B.P. and Nadelea, (2009). Medical Tourism : An Analysis with Special Reference to its Current Practice in India, International Journal of Leisure and Tourism Marketing, 1(2), 27-35.
  • Gill, H. and Singh, N. (2011). Exploring the factors that affect the choice of destination for medical tourism Journal of Service Science and Management, 04 (03), 315-324.
  • Goodrich, J. N., and Goodrich, G. E. (1987). Health-care tourism—an exploratory study, Tourism Management, 8(3), 217-222.
  • Hansen, F. (2008). A revolution in healthcare, Institute of Public Affairs Review, 59(4), 42-45.
  • Helble, M. (2011). The movement of patients across borders: challenges and opportunities for public health. Bulletin of the World Health Organization, 89(1), 68-72.
  • Henderson, J.C. (2004). Health Care Tourism in South East Asia, Tourism Review International, 7(3-4), 111-121.
  • Horowitz M., and Rosensweig, J. (2008). Medical tourism vs. traditional international medical travel: a tale of two models. International Medical Travel Journal, 3, 30-33.
  • Horowitz, M., and Rosenweig, J. (2007). Medical Tourism - Health Care in the Global Economy. Physician Executive, 33(6), 24-30.
  • Hurley, T. (2004). Managing Customer Retention in the Health and Fitness Industry : A Case of Neglect, Irish Marketing Review, 17(1), 23-28.
  • Jotikasthira, N., and Cox, C. (2010). Understanding the motivations, information search needs and destination choice criteria of the medical tourist. In: 8th APacCHRIE conference: Integrating hospitality and tourism in Asia and Pacific, Phuket, Thailand.
  • Lajevardi,M.(2016). A Comprehensive Perspective on Medical Tourism Context and Create a Conceptual Framework, Journal of Tourism, Hospitality and Sports-An International Peer-reviewed Journal, 20(1), 7-18.
  • Lertwannawit, A. and Gulid, N. (2011). International tourists’ service quality perception and behavioral loyalty toward medical tourism in Bangkok metropolitan area, Journal of Applied Business Research, 27(6), 1-12.
  • Lunt, N., Horsfall, D. and Hanefeld,J.(2016). Medical tourism: A snapshot of evidence on treatment abroad. Maturitas, 88(1), 37−44.
  • Moghimehfar, F. and Nasr-Esfahani, M. H. (2011). Decisive factors in medical tourism destination choice: A case study of Isfahan, Iran and fertility treatments, Tourism Management, 32(6), 1431-1434.
  • Mohamed GA.(2008). Egypt's image as a tourist destination - a perspective of foreign tourists. Tourism, 3(1), 36-65.
  • Mueller, H. and Kaufmann, E.L. (2001). Wellness Tourism : Market Analysis of a Special Health Tourism Segment and Implications for the Hotel Industry, Journal of Vacation marketing, 7(1), 5-17
  • Musa, G. Thirumoorthi, T. and Doshi, D. (2012). Travel behavior among inbound medical tourists in Kuala Lumpur. Current Issues in Tourism, 15(6), 525-543.
  • Pollock, A. and Williams, P. (2000). Health Tourism Trends : Classify the Gap Between Health Care and Tourism (165-173), In W.C. Gartner and K.W. Lime (eds.). Trends in Outdoor Recreation, Leisure and Tourism, Wallingford CABI Publishing.
  • Pradip K. D.(2011). Marketing of Health Tourism in India. ANVESHA: A Journal of IES Management College and Research Centre, 4(1), 0974-5467.
  • Prayag, G., and Ryan, C. (2011). The relationship between the 'push' and 'pull' factors of a tourist destination: the role of nationality - an analytical qualitative research approach. Current Issues In Tourism, 14(2), 121-143.
  • Saiprasert, W. (2011). An examination of the medical tourists motivational behavior and perception: A structural model (Doctoral dissertation, Oklahoma State University).
  • Saiprasert, W. (2011). An examination of the medical tourists motivational behavior and perception: A structural model , (Doctoral dissertation, Oklahoma State University).
  • Singh, N. (2013). Exploring the factors influencing the travel motivations of US medical tourists, Current Issues in Tourism, 16(5), 436-454
  • Tontus, H . (2018). Promotion of Health Tourism and Evaluation of the Principles of Marketing of Health Services. Journal of Multidisciplinary Academic Tourism, 3 (1) , 67-88 . DOI: 10.31822/jomat.412322
  • Tseng. H. (2013). Medical health care tourism: Why patients go overseas and what nurse practitioners need to know?.International Journal of Healthcare Management 6(2), 39-55.
  • Turner, L. (2007). First world health care at third world prices’: globalization, bioethics and medical tourism. Bio Societies, 2(3), 303-325.
  • Veerasoontorn, R. and Rian, B.Z. (2010). International hospital out shopping: A staged model of push and pull factors, International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 247-264.
  • Williams. G. (2013). Medical tourism: Becoming a standard operating procedure? Finweek, 18-19.
  • Ye, B., Qiu, H. and Yuen, P. (2011). Motivations and experiences of Mainland Chinese medical tourists in Hong Kong, Tourism Management, 32(5), 1125-1127.
  • Yeoman, I. (2008). Tomorrow’s Tourist: Scenarios and Trends. Netherlands: Elsevier.
  • York, D. (2008). Medical tourism: The trend toward outsourcing medical procedures to foreign countries, Journal of Continuing Education in the Health Professions, 28(2), 99–102.
  • Yu, J.Y. and Ko, T.G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea, Tourism Management, 33(1), 80−88.
  • Zahra, K. (2007). Study of Effective Factors for Attracting Medical Tourism in Iran. Master Thesis Submitted to University of Isfahan.
There are 50 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Papers
Authors

Lakhvinder Singh 0000-0002-0778-1132

Publication Date December 15, 2019
Published in Issue Year 2019 Volume: 4 Issue: 2

Cite

APA Singh, L. (2019). Medical Tourism Motivations: The Driving Force. Journal of Multidisciplinary Academic Tourism, 4(2), 77-86. https://doi.org/10.31822/jomat.621874

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