The experience economy analysis of distinct destinations

Year 2022, Volume: 7 Issue: 2, 31 - 43, 31.12.2022

Ferhat Şeker , Kamil Unur

https://doi.org/10.31822/jomat.2022-7-2-31

Cited By: 4

Abstract

The aim of this study is (1) to measure four dimensions of the experience economy at distinct destinations hosting different types of tourists, (2) to examine the impact of the perceived experience on satisfaction, and (3) the effect of satisfaction on intentions to revisit and recommend. For this purpose, the data were gathered through a survey from 443 tourists visiting Alaçatı, Alanya, Belek, and Kızkalesi in Turkey. The hypothesized relations were examined with structural equation modelling (SEM). According to the outcomes of the analysis; significant and positive influences of education, entertainment and escapism on satisfaction have been determined. The esthetic experience perceived by tourists does not affect satisfaction significantly. Besides, tourists’ satisfaction has a positive impact on both intentions to revisit and recommend. Lastly, visitors’ revisit intention was found to significantly influence their recommendation intention. The outputs obtained from the study offers valuable empirical evidence about the experience economy and behavioural intentions to both the tourism industry and tourism researchers. This study also adopts the 4E experience economy model to four different destinations for the first time in tourism literature.

---

Keywords

Experience Economy, Satisfaction, Intention to Recommend, Revisit Intention

References

• Addis, M., & Holbrook, M. B. (2001). On the Conceptual Link Between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity. Journal of Consumer Behaviour, 1(1), 50-66.
• Ali, F., Hussain, K., & Ragavan, N. A. (2014). Memorable customer experience: Examining the Effects of Customers’ Experience on Memories and Loyalty in Malaysian Resort Hotels. Procedia-Social and Behavioral Sciences, 144, 273-279.
• Anderson, J. C., & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411–423.
• Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785–804.
• Barnes, S. J., Mattson, J., & Sørensen, F. (2014). Destination Brand Experience and Visitor Behavior: Testing a Scale in the Tourism Context. Annals of Tourism Research, 48, 121-139.
• Bonn, M. A., Joseph-Mathews, S. M., Dai, M., Hayes, S., & Cave, J. (2007). Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Heritage/Cultural Visitor. Journal of Travel Research, 45(3), 345–354.
• Chang, A. Y. P., & Hung, K. P. (2021). Development and Validation of a Tourist Experience Scale for Cultural and Creative Industries Parks. Journal of Destination Marketing & Management, 20, 1-12.
• Chen, C. F., & Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management, 31 (1), 29-35.
• Cole, S. T., & Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. Journal of Travel & Tourism Marketing, 16, 79-90.
• Crick-Furman, D., & Prentice, R. (2000). Modeling Tourists' Multiple Values. Annals of Tourism Research, 27(1), 69-92.
• Darnell, A. C., & Johnson, P. S. (2001). Repeat Visits to Attractions: A Preliminary Economic Analysis. Tourism Management, 22(2), 119–126.
• Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018). Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective. Computers in Human Behavior, 82, 44-53.
• Dwyer, L., Edwards, D., Mistilis, N., Roman, C., & Scott, N. (2009). Destination and Enterprise Management for a Tourism Future. Tourism Management, 30(1), 63-74.
• Fard, M. H., Sanayei, A., & Ansari, A. (2019). Determinants of Medical Tourists’ Revisit and Recommend Intention. International Journal of Hospitality & Tourism Administration, 1-26.
• Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18 (1), 39-50.
• Fyall, A., & Garrod, B. (2020). Destination Management: A Perspective Article. Tourism Review, 75(1), 165-169.
• Garrod, B., & Dowell, D. (2020). Experiential Marketing of an Underground Tourist Attraction. Tourism and Hospitality, 1, 1-19.
• Gilmore, J. H., & Pine, B. J. (2002). Differentiating Hospitality Operations via Experiences: Why Selling Services is not Enough. Cornell Hotel and Restaurant Administration Quarterly, 43(3), 87–96.
• Gómez, M., González-Díaz, B., & Molina, A. (2015). Priority Maps at Wine Tourism Destinations: An Empirical Approach in Five Spanish Wine Regions. Journal of Destination Marketing & Management, 4(4), 258-267.
• Guntoro, B., & Hui, T. K. (2013). Travel Satisfaction and Revisit Intention of Chinese Visitors: The Case of Singapore. Advances in Hospitality and Leisure, 9, 29–47.
• Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
• Hosany, S., & Witham, M. (2010). Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend. Journal of Travel Research, 49(3), 351–364.
• Hui, K. T., Wan, D., & Ho, A. (2007). Tourists’ Satisfaction, Recommendation and Revisiting Singapore. Tourism Management, 28, 965-975.
• Hwang, J., & Lyu, S. O. (2015). The Antecedents and Consequences of Well-Being Perception: An Application of the Experience Economy to Golf Tournament Tourists. Journal of Destination Marketing & Management, 4, 248-257.
• Iso-Ahola, S. (1982). Towards a Social Psychology of Recreational Travel. Leisure Studies, 2, 45-56.
• Kim, W. G., Li, J. J., & Brymer, R. A. (2016). The Impact of Social Media Reviews on Restaurant Performance: The Moderating Role of Excellence Certificate. International Journal of Hospitality Management, 55, 41–51.
• Krippendorf, J. (1986). Tourism in the System of Industrial Society. Annals of Tourism Research, 13, 517-532.
• Lai, I. K., Lu, D., & Liu, Y. (2019). Experience Economy in Ethnic Cuisine: A Case of Chengdu Cuisine. British Food Journal, 122 (6), 1801-1817.
• Lee, S., Jeoung, E., & Qu, K. (2020). Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497.
• Lee, W., Sung, H., Suh, E., & Zhao, J. (2016). The Effects of Festival Attendees’ Experiential Values and Satisfaction on Re-Visit Intention to the Destination: The Case of a Food and Wine Festival. International Journal of Contemporary Hospitality Management, 29(3), 1005-1027.
• Lin, H., Zhang, M., Gursoy, D., & Fu, X. (2019). Impact of Tourist-to-Tourist Interaction on Tourism Experience: The Mediating Role of Cohesion and Intimacy. Annals of Tourism Research, 76, 153-167.
• Liu, X., Huang, D., & Li, Z. (2018). Examining Relationships among Perceived Benefit, Tourist Experience and Satisfaction: The Context of Intelligent Sharing Bicycle. Asia Pacific Journal of Tourism Research, 23(5), 437-449.
• Loureiro, S. M. C. (2014). The Role of the Rural Tourism Experience Economy in Place Attachment and Behavioral Intentions. International Journal of Hospitality Management, 40,1-9.
• Mannell, R. C., & Iso-Ahola, S. E. (1987). Psychological Nature of Leisure and Tourism Experience. Annals of Tourism Research, 14, 314-331.
• Mayers, A. (2013). Introduction to Statistics and SPSS in Psychology. Pearson Higher Ed.
• Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore's Concept of Experience Economy and its Dimensions: An Empirical Examination in Tourism. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237-255.
• Morgan, M., Elbe, J., & Curiel, J. E. (2009). Has the Experience Economy Arrived? The Views of Destination Managers in Three Visitor-dependent Areas. International Journal of Tourism Research, 11, 201-216.
• Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for Sharing Tourism Experiences Through Social Media. Tourism Management, 43, 46-54.
• Nunnally, J. C. (1970). Introduction to Psychological Measurement. New York, NY, US: McGraw-Hill.
• Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications. Journal of Travel Research, 46, 119-132.
• Oliver, R. L. (1997). Satisfaction: A behavioral Perspective on the Consumer. New York, NY: McGraw–Hill.
• Park, M., Oh, H., & Park, J. (2010). Measuring the Experience Economy of Film Festival Participants. International Journal of Tourism Sciences, 10(2), 35-54.
• Pearce, P. L., & Wu, M.-Y. (2015). Entertaining International Tourists: An Empirical Study of an Iconic Site in China. Journal of Hospitality & Tourism Research, 42(5), 772–792.
• Petkus, E. (2002). Enhancing the Application of Experiential Marketing in the Arts. International Journal of Non-profit and Voluntary Sector Marketing, 9(1), 49-56.
• Pine, B. J., & Gilmore, J. H. (1999). The Experience Economy: Work is Theatre & Every Business a Stage. Boston: Harvard Business School Press.
• Pine, B. J., & Gilmore, J. H. (2011). The Experience Economy, Updated Edition, Boston, MA: Harvard Business Review Press.
• Pizam, A., Shapoval, V., & Ellis, T. (2016). Customer Satisfaction and its Measurement in Hospitality Enterprises: A Revisit and Update. International Journal of Contemporary Hospitality Management, 28(1), 2–35.
• Prayag, G., & Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction. Journal of Travel Research, 51(3), 342–356.
• Qu, H., & Ping, E. W. Y. (1999). A Service Performance Model of Hong Kong Cruise Travelers' Motivation Factors and Satisfaction. Tourism Management, 20(2), 237–244.
• Quan, S., & Wang, N. (2004). Towards a Structural Model of the Tourist Experience: An Illustration from Food Experiences in Tourism. Tourism Management, 25, 297-305.
• Reichheld, F. F., & Sasser, W. E. (1990). Zero Defection: Quality Comes to Service. Harvard Business Review, 68, 105–11.
• Sharma, P., & Nayak, J. K. (2018). Testing The Role of Tourists’ Emotional Experiences in Predicting Destination Image, Satisfaction, and Behavioral Intentions: A Case of Wellness Tourism. Tourism Management Perspectives, 28, 41–52.
• Song, H. J., Lee, C. K., Park, J. A., Hwang, Y. H., & Reisinger, Y. (2015). The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory. Journal of Travel & Tourism Marketing, 32 (4), 401-415.
• Song, H., Veen, R., Li, G., & Chen, J. L. (2012). The Hong Kong Tourist Satisfaction Index. Annals of Tourism Research, 39(1), 459–479.
• Stamboulis, Y., & Skayannis, P. (2003). Innovation Strategies and Technology for Experience-based Tourism. Tourism Management, 24, 35-43.
• Thanh, T. V., & Kirova, V. (2018). Wine Tourism Experience: A Netnography Study. Journal of Business Research, 83, 30–37.
• Tsao, W. C., & Hsieh, M. T. (2012). Exploring How Relationship Quality Influences Positive eWOM: The Importance of Customer Commitment. Total Quality Management & Business Excellence, 23(7–8), 821–835.
• Tsaur, S. H., Chiu, Y. T., & Wang, C. H. (2007). The Visitors Behavioral Consequences of Experiential Marketing. Journal of Travel & Tourism Marketing, 21(1), 47-64.
• Williams, A. (2006). Tourism and Hospitality Marketing: Fantasy, Feeling and Fun. International Journal of Contemporary Hospitality Management,18(6), 482-495.
• Wong, C. K. S., & Kwong, W. Y. Y. (2004). Outbound Tourists’ Selection Criteria for Choosing All-Inclusive Package Tours. Tourism Management, 25(5), 581–592.