Comparative content analysis in hospitality journals

Year 2022, Volume: 7 Issue: 2, 57 - 69, 31.12.2022

Gürkan Çalışkan , Kutay Oktay

https://doi.org/10.31822/jomat.2022-7-2-57

Abstract

This dynamic structure has also shown itself in tourism studies, which have been carried out on current issues. This study examined articles published in hospitality journals in the last 40 years. International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, and International Journal of Hospitality Management in SSCI were selected as case studies. Five thousand three hundred and ninety-five articles in the journals were analyzed using the content analysis method. MAXQDA and VOSviewver programs were used as analysis tools. Comparative content analysis was made. The changes in the word frequencies of the studies were revealed in 10-year periods. Keywords of the articles, author collaborations, and country collaborations were analyzed. The study results show that the main themes of the research are similar, but different words come to the fore over time. The keywords Satisfaction, Hotels, Hospitality, and Tourism were used more. Themes such as social media, social customer, social life, social management, customer, value, communication, and the brand were used more, especially after the 2000s. The United States, Hong Kong, and China are first-in cooperation countries. The most productive authors are Hua, N., Kim, H., Han, H., Matilla, A. S., and Law, R..

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Keywords

Tourism, Comparative Content Analysis, MAXQDA, VOSviewer, Qualitative Analysis, Hospitaliy Journals

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