Research Article
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The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

Year 2023, Volume 8, Issue 1, 51 - 66, 31.07.2023
https://doi.org/10.31822/jomat.2023-8-1-51

Abstract

This study aims to empirically test a model linking destination image, destination selection, and local cuisine elements. The study also analyzes the mediating effect of destination image on the relationship between local cuisine elements and destination selection. The research data were collected from domestic tourists using a survey from the UNESCO Gastronomy City of Hatay of Türkiye. All four hypotheses suggested within the scope of the study were supported. Local cuisine elements and destination image significantly influence destination selection; herein, local cuisine elements affect destination selection more. Similarly, local cuisine elements significantly influence destination image. This study also reveals that destination image partially mediates the relationship between local cuisine elements and destination selection. The study results are expected to help the researchers and managers understand the roles of local cuisine elements and destination image in destination selection in the tourism industry. The study is the first to explore the mediating relationship in link between local cuisine and destination selection in the tourism industry.


References

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Year 2023, Volume 8, Issue 1, 51 - 66, 31.07.2023
https://doi.org/10.31822/jomat.2023-8-1-51

Abstract

References

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  • Buczkowska, K. (2014). Local Food and Beverage Products As Important Tourist Souvenirs, Turystyka Kulturowa, 1, 47-58.
  • Buhalis, D. (2000). Marketing The Competitive Destination of the Future, Tourism Management, 21, (97-116). https://doi.org/10.1016/S0261-5177(99)00095-3
  • Büyüköztürk, Ş. (2018). Sosyal Bilimler İçin Veri Analizi El Kitabi, PEGEM Akademi: Ankara.
  • Çakır, F., & Küçükkambak, S. E. (2016). Destinasyon Pazarlaması ve Fethiye Yöresinin Algılanan İmajının Ölçümü Üzerine Ampirik Bir Araştırma, Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2), 400-425.
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  • Chi, C. G. Q., & Qu, H. (2008). Examining The Structural Relationships of Destination Image, Tourist Satisfaction And Destination Loyalty: An lntegrated Approach. Tourism Management, 29 (4), 624-636. https://doi.org/10.1016/j.tourman.2007.06.007
  • Choe, J. Y., & Kim, S. (2018). Effects of Tourists’ Local Food Consumption Value On Attitude, Food Destination Image, And Behavioral intention. International Journal of Hospitality Management, 71, 1-10. https://doi.org/10.1016/j.ijhm.2017.11.007
  • Ciğerim, N. (2001). Batı ve Türk Mutfağının Gelişimi, Etkileşimi ve Yiyecek-İçecek Hizmetlerinde Türk Mutfağının Yerine Bir Bakış, (İçinde, Türk Mutfak Kültürü Üzerine Araştırmalar, Ankara: Türk Halk Kültürü Araştırma ve Tanıtma Vakfı Yayınları.
  • Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer Behaviour In Tourism: Concepts, İnfluences And Opportunities. Current Issues in Tourism, 17(10), 872–909. https://doi.org/10.1080/13683500.2013.850064
  • Çokluk, Ö., Şekercioğlu, G., & Büyüköztürk, Ş. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik Spss ve Lisrel Uygulamaları. Ankara: Pegem Akademi.
  • Coşkun, R., Altunışık, R., Bayraktaroğlu, S., & Yıldırım, E. (2015). Sosyal Bilimlerde Araştırma Yöntemleri, (8. Baskı), Sakarya Kitabevi: Sakarya.
  • csgb (2020). Asgari Ücretin Net Hesabı ve İşverene Maliyeti, https://www.csgb.gov.tr/media/64962/2020_onikiay.pdf Retrieved from
  • Daoud, J. I. (2017). Multicollinearity and Regression Analysis. Journal of Physics: Conference Series, 1–6. https://doi.org/10.1088/1742-6596/949/1/012009
  • Demir, C. (2011). Mutfak Turizminin Destinasyon Pazarlamasındaki Önemi, (Yayınlanmamış Yüksek Lisans Tezi), Gazi Üniversitesi, Eğitim Bilimleri Enstitüsü, Ankara.
  • Du Rand, G. E., & Heath, E. (2006). Towards a framework for food tourism as an element of destination marketing. Current issues in tourism, 9(3), 206-234. https://doi.org/10.2164/cit/226.0
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Details

Primary Language English
Subjects Hospitality Leisure Sport and Tourism
Published Date July 2023 (First Published Online 23-11-2022)
Journal Section Contents
Authors

Damla DUMAN> (Primary Author)
İSKENDERUN TEKNİK ÜNİVERSİTESİ
0000-0001-6667-3214
Türkiye


Çağrı SAÇLI>
MERSIN UNIVERSITY
0000-0001-7771-8190
Türkiye

Publication Date July 31, 2023
Published in Issue Year 2023, Volume 8, Issue 1

Cite

APA Duman, D. & Saçlı, Ç. (2023). The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay . Journal of Multidisciplinary Academic Tourism , 8 (1) , 51-66 . DOI: 10.31822/jomat.2023-8-1-51



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